2. A GLOBAL LEADER IN CONTENT PRODUCTION AND DISTRIBUTION
The Lagardère group is a global leader in content production and distribution whose powerful brands leverage its virtual and physical
networks to attract and enjoy qualified audiences. The Group's business model relies on creating a lasting and exclusive relationship between
the content it offers and its customers. The Lagardère group is structured around four business divisions:
• Books
• e-Books
• Travel Essentials
• Duty Free & Luxury
• Foodservice
• Press
• Audiovisual
• Digital
• Advertising Sales Brokerage
• Sponsorship, Content, Consulting,
Events, Athletes and Venues
• Shows, Venues and Artists
2
3. LAGARDÈRE SPORTS: WHO WE ARE
We are a leading sports agency, with a global
network of local experts dedicated to delivering
innovative solutions that meet our clients’ needs.
We believe sport inspire emotions and passion that
are essential to enrich people’s lives and generate
powerful collective experiences.
We dedicate our expertise and passion to provide
our clients with privileged access to the infinite
opportunities of sports.
3
5. KEY FIGURES
Partner to over
70EUROPEAN
FOOTBALL
CLUBS
and two FIFA confederations
Key player in football rights
management and marketing
services for more than
25YEARS
and Africa, having raised over
6
IN EUROPE, ASIA
BILLION$
for our clients over
the past 10 years
We manage
280ATHLETES
More than
50YEARS
of presence
in sport
Whether producing, selling or
distributing, we provide broadcasters
with over
10 000OF PROGRAMMING HOURS
EACH YEAR
a portfolio of some of
the most successful
sporting talents
5
7. Marketing, Sponsoring and
Hospitality Services
Content Creation, Media Rights,
Production and Distribution
Brand Consulting, Activation and
Digital Services
OUR SERVICES
Comprehensive Partnerships Development
Sponsorship Sales
Advertising Sales
Hospitality Product Development & Sales
Digital Activation Solutions
Rights Delivery
Client Servicing
Media rights sales
Host Broadcast Services
Content Production across multi-platforms
Post-production
Brand content production
Brand content, from conception to production
Offline and digital activation,
from conception to implementation
Promotions and retail
Return on investment measurement
Rights acquisition
Social media, mobile and digital strategies
Sponsorship strategy
7
8. Athlete Management Event Management Stadium and Arena Management
Solutions
OUR SERVICES
Appearances
Branding
Career management
Contract negotiations
Logistics
PR, digital platforms and community management
Conception and planning
Event logistics and production
Event sponsorship, procurement and execution
Marketing, ticket sales and corporate hospitality
Media production and distribution
PR and promotion
Commercial rights sales
Consulting services
Operations
8
10. KEY FIGURES
10
Partner to over
EUROPEAN
FOOTBALL
CLUBS70YEARS
Key player in football
Rights management and marketing
services for more than
25
Longterm partnership with
FIFA
confederations2BILLION $
For our clients over
the past 10 years6
In Europe, Asia
and Africa, having raised over
11. FOOTBALL EUROPE
Comprehensive Partnerships, Panel Advertising, Activation,
Hospitality and Stadium Naming Rights
11
Partner to over
EUROPEAN
FOOTBALL
CLUBS70and Stadium Management
United Kingdom, Germany, France, Italy, Spain, Turkey, Poland,
Netherlands, Hungary, Sweden
13. FOOTBALL EUROPE
13
Exclusive Pitchside Advertising
Rights in the Premier Leauge
x EPL Clubs12 Exclusive Rights Pitchside Advertising
Largest rights holder in the most watched sporting
league in the world
14. FOOTBALL ASIA
Exclusive Media and Marketing Rights
We have been working with the Asian Football
Confederation (AFC) since 1993 and also at regional and
local level
14
YEARS
22 of continuous partnership
with AFC
15. FOOTBALL AFRICA
Exclusive Media and Marketing Rights
We have been working with the Confederation Africaine de
Football (CAF) since 1994
15
YEARS
21 of continuous partnership
with CAF
16. FOOTBALL WORLDWIDE
Comprehensive Partnerships, Panel Advertising, Activation,
Hospitality and Stadium Naming Rights
16
in BRAZIL
ATLETICO MINEIRO
2 STADIUMS
1TEAM
Stadium Management and Exclusive Marketing Rights
2 COMPETITIONS
in Middle East
Exclusive rights for GCC Club Cup and Huawei 6th GCC U23
Championship
18. 18
KEY FIGURES
MAJOR
CHAMPIONS7Trust us to manage their
CAREERS
More than
12 GOLF
TOURNAMENTS
6 in US
2 in EUROPE
4 in ASIA
and eventsATHLETES
From the
More than
PGA TOUR
50
Number
ATHLETES
management
1
in Europe, Asia and the US
19. TALENT MANAGEMENT AND REPRESENTATION
The largest golf talent agency with a unique portfolio including
19
PLAYERS92
43 PGA Tour
1/5 players on the Tour
9 Web.com Tour
9 LPGA
31 Miscellaneous Tours
/ e.g. Phil Mickelson, Jordan Spieth, Keegan Bradley, Ben
Martin, Chris Kirk and Will MacKenzie
20. MEDIA RIGHTS AND GOLF TOURNAMENTS
US: 6 events including two Web.com Tour events
Europe: 2 events (Nordea Master, and Helsingborg
Open)
Asia: 4 events including the Emirates Australian
Open.
20
GOLF Tournament
12 or
EVENTS
22. 22
KEY FIGURES
6
PROFESSIONAL
Tour Level
EVENTS
We currently either
own or manage
in Asia,
Europe
and the US
We represent
PROFESSIONAL
PLAYERS25
We distribute
MEDIA RIGTHS
to over
TOURNAMENTS45each YEAR
23. TALENT MANAGEMENT AND REPRESENTATION
23
PLAYERS25
15 ATP
e.g. Murray, Gasquet, Chardy, Isner, Nishioka…
e.g. Wozniacki, Garcia, Radwanska…
7
3Legends
WTA
24. MEDIA RIGHTS AND TENNIS TOURNAMENTS
BNP Paribas WTA Finals in Singapore from 2014 to 2018
ATP 500 & WTA International Citi Open
ATP 250 If Stockholm Open (management contract)
ATP 250 SkiStar Swedish Open (owned license)
WTA International Collector Swedish Open (owned
license)
24
TOURNAMENTS
6 across 3 continents
25. A DIVERSIFIED PORTFOLIO OF MEDIA RIGHTS
Content production and media rights sales
BNP Paribas WTA Finals (Worldwide excl. Singapore)
WTA Premier Series (Worldwide)
18 WTA International Series events (Worldwide)
Davis Cup & Fed Cup (Asia)
Roland Garros (Asia)
US Open (selected territories)
ATP 250 Series events (Worldwide)
25
45+
TOURNAMENTS
27. 27
KEY FIGURES
YEARS
OF EXPERIENCE30In multi-stakeholder environments
Work with more than
OLYMPICS
SPORTS20
200
In Europe and Africa
we represent more than
SPORTS
RIGHT HOLDERS
28. MAJOR EVENTS AND MULTISPORTS
28
We advise and represent a diversified portfolio of sports bodies at all levels of the Olympic movement
IOCand International Federations media rights
OlympicsTeamsrepresentation and consulting
29. MAJOR EVENTS AND MULTISPORTS
29
We advise and represent a diversified portfolio of sports bodies at all levels of the Olympic movement
20+sports at national, regional and international level Olympic sports
30. MAJOR EVENTS AND MULTISPORTS
30
We advise and represent a diversified portfolio of sports bodies at all levels of the Olympic movement
Majorinternational multi-sports Events Expertise
In addition to developing the bid and Games commercial strategy through to delivery of the sponsorship marketing
program for the Sydney 2000 Olympic Games, we have been appointed on three continents by organising committees for
the third largest multi-sport event in the world, the Commonwealth Games since 2002.
Media Distribution deals with the IOC and more than 80
broadcasters across Europe regarding
31. MAJOR EVENTS AND MULTISPORTS
31
6 ITU World Triathlon Series events
Auckland, London, Chicago, Hamburg, Cape Town, Stockholm
4 UCI-sanctioned cycling races
Velothon in Berlin, Vienna, Wales and Vattenfall Cyclassics in Hamburg
Event Management, ORGANISATION, Exclusive rights,…
32. MARKETING, SPONSORING AND HOSPITALITY SERVICES
1 across 5 continents
GLOBAL SALES AND SERVICES TEAM
Over
3B$ in revenue
raised for our clients
over the last
4 years
Lagardère Sports creates passionate connections
between fans and sports properties. Our expertise
in sponsorship and corporate hospitality ensures
maximum exposure for our partners and high
return-on-investment for their brands.
32
33. MARKETING
World leader in marketing right management
A global network, local experts
Maximise revenues and exposure
SPONSORING
A global, regional and national sales network
Full-services digital specialists
HOSPITALITY SERVICES
The world’s largest sporting events
Premium access
360° hospitality services making sporting
events unforgettable
MARKETING, SPONSORING AND HOSPITALITY SERVICES
Privileged access to a full range of brand
profiles
33
34. CONTENT CREATION, MEDIA RIGHTS, PRODUCTION AND DISTRIBUTION
Whether producing, selling or
distributing, we provide
broadcasters with over
10 000OF PROGRAMMING HOURS
EACH YEAR
2 in Singapore
and Stockholm
First-class
PRODUCTION FACILITIES
34
35. CONTENT CREATION
High quality content for all platforms
Two production facilities in Stockholm and
Singapore
Over 500 hours of programming
each year
MEDIA RIGHTS
Trading, acquisition and distribution
Sale across all platforms
PRODUCTION AND DISTRIBUTION
Live production
Post production
Brand content production
CONTENT CREATION, MEDIA RIGHTS, PRODUCTION AND DISTRIBUTION
Sale of all type of media content
35
36. BRAND CONSULTING, ACTIVATION AND DIGITAL SERVICES
We build brands strategies for some of the largest and most recognized
brands in the world.
SOLUTIONS
PRIVILEGED ACCESS
CREATIVE
INNOVATIVE
SPORTS
DIGITAL MARKETING
BRAND EXPERIENCE
ANALYSIS & IDENTIFICATION
STRATEGY & PLANNING
DELIVERY & IMPLEMENTATION
MEASUREMENT & OPTIMIZATION
36
37. BRAND CONSULTING
Right acquisition is our historic expertise
Combining global expertise with local
market knowledge
Our network of consulting agencies: Akzio!
ajoint, Zaechel, Javelin and UFA Sports
ACTIVATION
Huge range of experience in creating,
managing and activating sponsorship and
talent campaign
Brand activations to engage with fans
DIGITAL SERVICES
Integrated, creative and innovative brand
solutions
Digital solutions for all platforms
BRAND CONSULTING, ACTIVATION AND DIGITAL SERVICES
A 360° strategy, from conception to
production
Full-services digital specialists
37
38. STADIUM AND ARENA MANAGEMENT SOLUTIONS
BRASIL
EXCLUSIVE RIGHTS
Stadium Castelao-Fortaleza
Arena Independencia – Belo Horizonte
HUNGARY
COMPREHENSIVE
MARKETING RIGHTS
Groupama Arena
SWEDEN
COMPREHENSIVE
MARKETING RIGHTS
Friends Arena
SINGAPORE
EXCLUSIVE RIGHTS
Singapore Sports Hub
GERMANY
EXCLUSIVE RIGHTS
Commerzbank Arena
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40. 40
MORE SPORTS
Winter sports
American Football Baseball
Formula 1
BasketballHandball
Rugby
Cricket
A Multisport Key Player - Media Rights, Talent Representation and Brand Services
41. OTHER SPORTS
41
Media Rights, Talent Representation and Brand Services
Rugby
Exclusive marketing agent of European Professional Club Rugby (EPCR) - the Champions Cup and
Challenge Cup competitions
Non exclusive rights: France: Toulon, Perpignan, Montpellier, Stade Français, Bordeaux,
Scottish Union & HSBC Asian Five Nations
Today, we represent all levels of rugby in Australia: Australian Wallabies, Super, Rugby Australia
Conference
42. OTHER SPORTS
42
Formula 1
Exclusive rights Mercedes AMG Petronas
Winter sports
Exclusive Partner with German Ski Federation, Ski Jump World cup, Ski Alpine and Ski cross
World cup
Media Rights, Talent Representation and Brand Services
Cricket
Exclusive Rights for Gautham Gambhir and Sachin Tendulkar
43. OTHER SPORTS
43
Media Rights, Talent Representation and Brand Services
Basketball
Exclusive rights NCAA and marketing services for the French national team
Handball
Exclusive Rights for German Men National Team, World cup 2019, German Woman National, Team
World cup 2017 and French National League
44. OTHER SPORTS
44
Media Rights, Talent Representation and Brand Services
American Football
Over 100 drafted NFL players represented including exclusive Rights for Reggie Bush, Percy Harvin,
Chris Johnson, Patrick Peterson, Terrel Suggs and Michael Vick
Baseball
Exclusive Rights for 30 Major League Baseball players including Brock Holt
