The document summarizes a business plan for a new regional airline that would operate scheduled flights from regional airports in the UK and Europe directly into Sion Airport in the Swiss Valais region, providing direct access to popular Swiss winter resorts. The airline sees an opportunity to make the trip faster, more convenient and affordable compared to existing options. It projects strong passenger growth over the next few years and is seeking a £3 million investment to fund startup costs and working capital.
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Direct flights to Swiss winter resorts
1. 1
The first commercial airline to operate regular,
scheduled flights direct to and from the Valais
N AME 1 – H E AD O F S T R AT E G Y
N AME 2 – C F O
I NVE S T O R PRE S E NT AT I O N AUG US T 2 0 1 7
LOGO
2. VALAIS REGION
Winter resorts
GENEVA
Closest Airport
THE PROBLEM
Getting to the most popular Swiss winter
resorts is currently expensive and time-
consuming
Long transfer time from Geneva
Limited transfer options (no bus, infrequent
trains and flights)
Private transfers are very expensive
Overcrowded and overloaded airport
Poor customer service and overall bad
experience
3.5+ HOURS
4
3. 3
OUR
SOLUTION
Operating 50 seat regional aircraft with
competitive prices and flexible schedules to
enable long weekend skiing
The first and only regular scheduled service
flying into Sion airport in the Valais region,
in close proximity to key winter resorts
7 destinations already on sale with more
destinations to be added in 2018
3
1
2
The first airline to bring you
directly onto the Swiss slopes
4. 4
STRONG VALUE
PROPOSITION
Delivering a champagne-level travel
experience on a lemonade budget, and
all whilst bringing passengers closer to
their final destination.
Personal airline
experience, at
competitive, all-inclusive
prices which include
generous hold baggage and
free ski or snowboard
carriage
Stress-free travel
and more time on
the slopes
Significantly shorter
time to destination with
the closest ski resort
being just 25 min away
from the terminal
Easy to use online
platform and intuitive
booking process
3
1
4
2
5. 5
We are fully aware of the opportunity
that Company represents for the
region of the Valais and for Company
2 in particular. We look forward to
working with you in the near future!
“ NAME 3 – DIRECTOR, COMPANY 2
Thank you very much for your
agreement to include Company
3 as a Company partner resort.
This is a fantastic opportunity for
Company 3 and I strongly
believe that such a partnership
will be very positive for Company
too.
“
NAME 4 – DIRECTOR, COMPANY 3
I live in Sion and have a son in
school in the UK about 90
minutes from London Luton
Airport. I am very excited by
your offering and wish you
every success! I hope to be one
of your frequent flyers!
“
NAME 5 – COMPANY 4
6. 7
THE ROUTE
PLAN
UK
Antwerp
Sion
Zurich
Innsbruck
Chambery
364 DAYS A YEAR*
• London city airport
• Twice daily, 5 days a week
• Zurich airport
• Three times per day
WINTER REGIONAL AIRPORTS
• London Luton
• Bristol
• Manchester
• Southampton
• London Southend
• Antwerp
SUMMER REGIONAL AIRPORTS
• Nice
• Palma
• Genoa
• Olbia
FUTURE
• Addition of Chambery and
Innsbruck with
opportunities for other
additional routes
* To be announced in September, all flights commence December
7. 8
SWISS
Flying directly into the
closest resort airport
Flights outside the busy
weekend days
Affordable pricing
Free ski / snowboard
carriage
CompanyeasyJet
UNIQUE
COMPETITIVE
ADVANTAGE
Pricing comparison (one-way, peak
dates in mid Feb, London / Sion)*
*note: inclusive of all extra costs such
checked-in luggage, transfer costs
£155
Company
£250
easyJet
£415
SWISS
9. 10
THE ASK AND
USE OF FUNDS
£3M+ to fund working capital
investments, marketing and operations
in return for the 30% capital share
8%
8%
5%
4%
15%
60%
Web development & Marketing spend
Aircraft deposits
Licenses & approvals
Crew training & uniforms
Payroll & G&A
Advance payments on aircraft lease costs
£3M+