Olds Connected Community - Business Web Presence Analysis Survey 2014

Olds Connected Community
Business Web Presence - Over View
Olds & District Chamber of Commerce
January 2015

What is the OldsCC Web Survey
• Does a Business have a website?
• Can you find that businesses website on Google?
• Does that Business have their own domain Name?
(www.yourbusiness.com)
• Is the site visually appealing and easy to navigate?
www.OldsInstitute.com

What is the OldsCC Web Survey?
• Does the business have the following content on their
site:
o Location Map
o Business Address
o Business Phone Number
o Email Contact Info or Email Form
• Can you find out what the business does?

• Does the business build their story, including:
o Information about staff
o Information about awards
o Achievements
o Customer Testimonials

• Has the site been updated within the last 2 Months?
• Does the Website provide some form of eCommerce?

• Does the business include interactive
content, such as:
o Blogs / Vlogs
o Facebook
o Twitter
o User Forums

With that criteria we could come up with a score out of 20
to rate how successful Olds businesses are on the web.
• 15.5 – 20 Rating = Excellent Site
• 10.5 – 15 Rating = Good Site
• 5.5 – 10 Rating = Has a website but there is room for improvement.
• 0-5 Little or No Web Presence.
Rating System

First Survey 2010
650 Business Surveyed (provided by Town of Olds online business directory)
• 538 of those business had little or no web presence. (just over 82%)
• 112 Businesses would be considered as having a website
• 37 of those 112 have updated their site with in the last 2 months
• 15 of those business offered some sort of online sales, ordering,
purchasing or eCommerce.
• 13 Businesses used Facebook as a marketing tool
• 7 business used Twitter

2010 Web Survey SNAP Shot

OldsCC “Campaign to Reach Out”
With the results of the initial survey, The OldsCC started a
movement to educate and influence the perception of the web as
a marketing tool for business. Our plan included:
• Video conferences about the web, and social media.
• Engagement site classes on Website design, Facebook, and Twitter.
• Guest speakers on the importance of web marketing.
• Door to door discussions with some businesses on their results.
• Engaged businesses to adopt a new “Culture of Use” for using the
web as a tool to enhance their business.

Second Survey 2011
• 333 of those businesses had little or no web presence or just over 56%
• 41 of those business offered some sort of online sales, ordering,
• 46 Businesses used Twitter
• 19 Businesses added Blogs to their websites

Third Survey 2012
• 338 of those businesses had little or no web presence. (just over 55%)
• 36 of those businesses offered some sort of online sales, ordering,

Fourth Survey 2013
• 325 of those businesses had little or no web presence. (just over 55% no
change in percentage over last year)
• 270 businesses would be considered as having a website

Fifth Survey 2014
• 335 of those businesses had little or no web presence. (just under
52.7% down by 2.3% over last year)
• 79 Businesses added Blogs/Vlogs to their websites

Web Presence Comparison

Web Presence by Year

What Changed in 2014?
• A decrease of 2.7% of businesses falling into the no presence category (0 –
5 Rating).
• A 5% increase in the number of business keeping their website up to date.
• 1.7% increase in the number of businesses that use the web as an
additional source of revenue using eCommerce.
• 11.1% increase in the number of businesses using Facebook to reach out to
new customers.
• 7.5% increase in the number of businesses using Twitter to reach out to
new customers.
• 5.5% increase in the use of blogs / video blogs as a business web tool.

What have we learned?
• The amount of businesses with little to no web presence has not
change much over the last year, but what we have seen is an
improvement in the quality of web content with the businesses that
have adopted the internet as a marketing tool.
• Social media continues to be a strong growth for business as a
marketing medium.
• Blogs and Vlogs are gaining in strength as business recognize that
video and personal message help build a connection/relation
between the consumer and the business.

For Follow-up
• See or download a copy of these slides visit
ww.OldsInstitute.com
• To get your business's score - e-mail: info@oldscc.com
• To get on-line - check out www.everythingolds.ca for brochure
possibilities & soon to come: e-commerce.

Thank You
www.OLDSCC.com www.OldsInstitute.com
www.OLDS.ca

Olds Connected Community - Business Web Presence Analysis Survey 2014

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