SlideShare a Scribd company logo
1 of 8
…….we are taking your brand to consumers’ door step
A Pitch on Street Name Pole Advertising
in Lagos.
Vision & Value Proposition
ImaginePlace is an innovative
brand management and
marketing company
Our soul aim is to revolutionize
Out Of Home (OOH)
advertising in Nigeria
Our management concept is
founded on Professionalism,
Integrity, Accountability and
Excellence.
Problem Identification
 Lack of brand alertness at the retail end of the market.
 Low level of product awareness within and around identified
location.
 Low maintenance of the street name pole due to inactivity.
The Solution
 Register your brand in the heart of every commuter, taking advantage of massive
foot and vehicular traffic
 Make your brand part of navigation process within the fifth largest economy in
Africa (Lagos).
 Own your territory by Identifying your brand with your community
 Keep Street name poles functional by creating activity on them
Traction and validation
Market
Be the first and last communication piece day and
night
Promote your brand at the retail end, bottom
of the pyramid
Your surest way to reach your target market

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Imagineplace pitch

  • 1. …….we are taking your brand to consumers’ door step
  • 2. A Pitch on Street Name Pole Advertising in Lagos.
  • 3. Vision & Value Proposition ImaginePlace is an innovative brand management and marketing company Our soul aim is to revolutionize Out Of Home (OOH) advertising in Nigeria Our management concept is founded on Professionalism, Integrity, Accountability and Excellence.
  • 4. Problem Identification  Lack of brand alertness at the retail end of the market.  Low level of product awareness within and around identified location.  Low maintenance of the street name pole due to inactivity.
  • 5. The Solution  Register your brand in the heart of every commuter, taking advantage of massive foot and vehicular traffic  Make your brand part of navigation process within the fifth largest economy in Africa (Lagos).  Own your territory by Identifying your brand with your community  Keep Street name poles functional by creating activity on them
  • 7. Market Be the first and last communication piece day and night Promote your brand at the retail end, bottom of the pyramid
  • 8. Your surest way to reach your target market