Как да разрастнете аудиторията си чрез messaging applications

1. Viber Media S.a.r.l - Proprietary and confidential
GROWING YOUR AUDIENCE
THROUGH MESSAGING
APPLICATIONS
The rising importance of
messaging for businesses

2. Iliya Ivanov
Business Development Manager,
CEE region Rakuten Viber
+ 359879283839
iliya.ivanov@viber.com

3. Trends in digital
Agenda
NEW on Viber: Channels & Lenses
Local impact & examples
Q/A
Viber Media S.a.r.l - Proprietary and confidential
Tools for brands and organizations

4. Viber Media S.a.r.l - Proprietary and confidential
Source: GlobalWebIndex
Adapting to new realities
How people access internet Av. 3:43 hours daily spent online on mobile
90%+
Smart
phones
71%+
Laptop/
Desktop
Computer
28%+
Tablet
61%+
Finding
information
55%+
In touch
with friends
& family
53%+
Updates on
news &
events
51%+
Watching
content
New trends in digital consumption

6. Viber, #1 messaging app in Bulgaria: 2021 recap
Total number of calls
Duration of calls
Messages sent
Stickers exchanged
Viber lenses created
387M
53M
hours
9.5B
665M
3.1M

7. Hungary 68% | Albania 86% | Bulgaria 94% |
Bosnia & Hzg 96% | Croatia 78% |
Georgia 56% | Greece 91% | Macedonia 84% |
Montenegro 96% | Serbia 90% |
Slovakia 47% | Slovenia 88% | Ukraine 98%
5%
NORTH
AMERICA
13%
WESTERN
EUROPE
73%
CEE
76%
CIS
32%
MENA
49%
SEA
10%
AZ/NZ
MAU% worldwide smartphone penetration
Viber delivers 190+ countries, 44 languages,
1B+ Android downloads
Armenia 93%| Belarus 76% | Moldova 82% |
Russia 60%
CIS
Algeria 54% | Egypt 21% | Iraq 55% |
Kuwait 40%
MENA
Maldives 76% | Myanmar 71% | Nepal 23%|
Philippines 71% | Sri Lanka 19% |
Vietnam 40%
SEA
CEE
Viber's TOP countries:

8. Viber Media S.a.r.l - Proprietary and confidential
Viber
Stickers

9. Virality
Incremental visibility
Result driven
A viral and interactive solution
to reach a wide audience
Viber Media S.a.r.l - Proprietary and confidential
BRAND
EXPOSURE
Express yourself through Stickers

10. Types Mechanics
Animated
Audio
Static
Free & join
Free & subscribe
Free to download
Sticker suite
Viber Media S.a.r.l - Proprietary and confidential

11. Viber Lenses advantages:
Unleash your creativity
With Viber Lenses
High-visibility positioning in a leading
messaging app
Viral engagement for your brand
High popularity among Gen Z demographic

12. Viber Media S.a.r.l - Proprietary and confidential
Viber Lenses usage in Bulgaria
65%
39%
GENDER 9sec.
Average duration
of Viber Lenses interaction
64M
Viber Lenses
have been viewed
60%
of Viber users who use
Lenses are between
13 and 34 y.o
AGE

13. Viber Chats Viber Calls Viber More
Viber mobile native advertising
Viber Media S.a.r.l - Proprietary and confidential
Viber Post-Call
Viber Explore

14. Viber Channels
The new generation of user
engagement is here
Viber Media S.a.r.l - Proprietary and confidential

15. The ultimate broadcast
channel
Unlimited reach & global search
Rich media content:
AR, Gifs, Videos, Stickers,
Animations & more
Notifications on by default
No content algorithm
Maximum engagement
Unique Reactions &
Comments on posts
Channels: the upgrade you’ve been waiting for!
Viber Media S.a.r.l - Proprietary and confidential

16. What’s in it for you?
Refresh your Brand Increase your reach Influence

17. Comments enable
real conversations
Control availability of
comments in the
Channel
Delete specific
comments from
members
Delete all comments
from a member
Ban & remove a
commenting member
15K
Members
in 2
weeks

18. Different
Solutions
Business
Messages
Business
Messages

19. Local content for every taste

20. Viber Media S.a.r.l - Proprietary and confidential
Q/A

21. Iliya Ivanov
Business Development Manager,
CEE region Rakuten Viber
+ 359879283839
iliya.ivanov@viber.com Thank you!