3. WHAT SOCIAL MEDIA IS
Collective of online communications channels dedicated to community-based
input, interaction, content-sharing and collaboration. Websites and
applications dedicated to forums, microblogging, social networking, social
bookmarking, social curation, are among the different types of social media.
4.
5. WHAT SOCIAL MEDIA IS NOT
It is not real life
It is not social news (so news is not interchangeable with media)
Technology alone
Digital marketing
Promotion
Trending
Followers/Friends/numbers (even though numbers are great)
6. TYPES OF SOCIAL MEDIA
Facebook
Twitter
LinkedIn
Instagram
Google+
Pinterest
Youtube
8. WHAT IS ETIQUETTE
It is all about how you should conduct yourself while engaging across
the social web.
It’s about using good common sense, being yourself and acting like you
would if you were having these interactions face to face.
9. WHY SOCIAL MEDIA ETIQUETTE
Why do we need social media etiquette?
How does my etiquette affect the web?
Do I need to be conscious of my etiquettes to attract my audience?
How does etiquette affect sales and conversion?
10. PROS AND CONS OF SOCIAL
MEDIA ETIQUETTE
PROS
reduced marketing costs
increased sales
increased traffic to your website
improved ranking on search engines
greater customer engagement
greater access to international markets
opportunity for customer feedback
opportunity to conduct market research about your customers
improved networking opportunities with customers and other businesses.
11. CONS
Not having a clear marketing or social media strategy may result in
reduced benefits for your business.
Additional resources may be needed to manage your online presence.
Social media is immediate and needs daily monitoring.
If you don't actively manage your social media presence, you may not
see any real benefits.
Risk of unwanted or inappropriate behaviour on your site, including
bullying and harassment.
Greater exposure online has the potential to attract risks. Risks can
include negative feedback, information leaks or hacking
12. DOS OF SOCIAL MEDIA
ETIQUETTES FOR
ORGANISATIONS Genuity
Interest
Professionalism
Content
Social media policy
13.
14. DONTS OF SOCIAL MEDIA
ETIQUETTES FOR
ORGANISATIONS Gossip
Information
Virus
Misrepresentation
Tarnish
Grammar and Spelling
15.
16. Quick Tips for Twitter, Facebook, Blogs
and LinkedIn Etiquette
21. REFERENCES
Ivy Wigmore, Definition of Social Media-
http://whatis.techtarget.com/definition/social-media
Pros and Cons of Social Media
Etiquettehttp://www.business.gov.au/business-topics/business-
planning/social-media/Pages/pros-and-cons-of-social-media.aspx
Travis Balinas, Dos and Donts of Social Media Etiquette,
http://www.outboundengine.com/blog/social-media-etiquette-for-
business-25-dos-donts/
Editor's Notes
Engagement is not just a single interaction with one of your customers, but a open line of communication over a period of time. While the term “customer relationship” may come to mind, engagement is still slightly different and on it’s own level. When we think about social media engagement, it’s about how you use networks like Facebook, Instagram and Twitter to create a great customer experience. You want to be there there for your patrons through the thick and thin of it.
Etiquette sets a good example.
Etiquette makes the social web a better place.
Having proper etiquette on the social web means being aware of your audience, understanding how they communicate.
Can be a good way of attracting new customers
Be genuine and most importantly, be yourself
Be interesting by being interested in others
Always be polite and professional in your posts
Report negative, suspicious or harmful content to the appropriate person and/or agency
Adhere to the organization’s social media policy
Remember to follow social media etiquette
Don’t spread malicious gossip or content
Don’t share personal or proprietary information
Don’t display nudity online
Don’t share virus or profane image
Don’t misrepresent your organization online
Share great content & create conversations
Watch your language
Keep automation to a minimum
Promote others more than yourself
Keep the caps lock off
Review before you retweet
If you have an issue with an individual/company, rather than attack, reach out for resolution
Send your friend request only once and be respectful if it’s not accepted
Choose photos that represent you well
Use status updates to invite conversation
Tag photos judiciously
Keep private subject matter off the public wall
Be a part of the community
Leave thoughtful comments
Don’t use comments to self-promote
Welcome differing opinions
Help promote tolerance
Don’t have music or videos that start automatically
Pop-ups are pesky
Be transparent
Connect only with people you know .
Use email for connecting and communication not just promotion Include how you are connected when sending invites.
We all have busy outside lives - stick to regular business hours.
