This document contains a 15 question survey about viewer preferences for thriller film trailers and posters. The survey asks about the viewer's age, gender, preferred thriller subgenres, how they discover films, why they watch films, how they classify themselves as an audience, the importance of actors and trailers in their interest in a film, their preferences for what a trailer should include or leave out, what attracts them to a poster, what font catches their attention best, and how regularly they read film magazines and what types of articles they find most interesting.

1. QUESTIONNAIRE FOR THRILLER FILM TRAILER:
Please circle ONE answer.
1. What isyour age?
0-16 16-17 18-25 26+
2. What genderare you?
Male Female
3. What subgenre of thrillerdoyouprefer?
Action Mystery Supernatural Romantic Crime
4. How doyou discoverfilmsthatyouenjoy?
Seekthemout Mass advertisement
5. Why doyou watch films?
Education Escapism Education Personal Identity
6. What kindof target audience doyouclassifyyourself as?
Mass-produced Niche Alternative
7. How importantisthe statusof the actor in regardsto yourinterestinthe film?
Notat all Partially Vital
8. How importantare trailersinpersuadingyoutowatcha film?
Notat all Partially Vital
9. Do youprefera trailerto:
Summarise the film Pickthe good bits Setthe scene
10. Do youbelieve thatthrillertrailersshouldleave the audience inthe unknownandin
suspense?
Yes No
11. Do youbelieve atrailershouldintroduce:
Lots of characters A fewcharacters Justthe protagonist
12. What attracts you to a poster?
The Cast The Director The Graphics The Tagline
13. Whichtype of fontcatchesyour attentionthe mosteffectively?
Narrow Italic Bold Colourful Monochrome
14. On a poster,doreviews/criticnotesconvinceyoutowatchthe film?
Yes No

2. 15. How regularlydoyoureadfilmmagazines?
Weekly Monthly Yearly Never
16. What articlesdoyou findthe mostinteresting?
Interviews Top Tens Reviews Inside Looks
Thank you for participating!