GO EAST! Easy, Attractive, Social and Timely nudges to steer students in the right direction.
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The traditional way of student recruitment is to give the student as much information as we think they need to make a rational decision on their choice of study. Wilco van Dijk will show you a complete new way of thinking: GO EAST! Easy, Attractive, Social and Timely nudges to steer students in the right direction.
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GO EAST! Easy, Attractive, Social and Timely nudges to steer students in the right direction.
- 3. How we make decisions
- 5. The limits of System 2 Simply providing information often has modest and sometimes even unintended impacts How about ‘talking to’ System 1?
- 7. WHAT IS A NUDGE? Any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives (Thaler & Sunstein, 2008)
- 8. WHAT IS A NUDGE?
- 9. LET’S TAKE A LOOK AT YOUR EARLIER DECISIONS! ARE YOU BEING NUDGED?
- 11. MINDSPACE Messenger We are heavily influenced by who communicates information
- 13. MINDSPACE Incentives Our responses to incentives are shaped by predictable mental shortcuts
- 15. MINDSPACE Norms We tend to do what those around us already doing
- 17. MINDSPACE Defaults We ‘go with the flow’ of pre-set options
- 18. 18 When a nudge goes awry!
- 19. 19 When DUO got smart
- 20. 20 What a difference it makes!
- 21. MINDSPACE Salience Our attention is drawn to what is novel and seems relevant to us
- 23. MINDSPACE Priming Our acts are often influenced by sub- conscious cues
- 25. MINDSPACE Affect Emotional associations can powerfully shape our actions
- 27. MINDSPACE Commitment We seek to be consistent with our public promises, and reciprocate acts
- 29. MINDSPACE Ego We act in ways that make us feel better about ourselves
- 30. EAST (BIT UK) NUDGE FRAMEWORK
- 31. EAST Easy Attractive Social Timely
- 32. EAST Make it Easy
- 33. Harness the power of defaults
- 34. Reduce the ‘hassle’ factor
- 36. EAST Make it Easy • Harness the power of defaults • Reduce the ‘hassle factor’ • Simplify messages
- 37. EAST Make it Easy Make it Attractive
- 40. Design rewards and sanctions
- 41. EAST Make it Attractive • Attract attention • Design reward and sanctions for maximum effect
- 42. EAST Make it Easy Make it Attractive Make it Social
- 43. Show that most people perform the desired behavior
- 44. EAST Make it Social • Show that most people perform the desired behavior • Use the power of social networks • Encourage people to make a commitment to others
- 45. EAST Make it Easy Make it Attractive Make it Social Make it Timely
- 46. Prompt people when they are most receptive
- 47. EAST Make it Timely • Prompt people when they are likely to be most receptive • Consider the immediate costs and benefits • Help people plan their response to events
- 48. EAST Easy Attractive Social Timely
- 49. 4 STAGES OF EAST Define the outcome Understand the context Build your intervention Test, learn, adapt
- 50. MINDSPACE EAST
Editor's Notes
- Experts, peers, likeables
- Losses loom larger than gains Reference points matter We overweight small probabilities We mentally allocate money to discrete bundles
- If the norm is desirable, let people know about it. Relate the norm to your target audience as much as possible Consider social networks Vb openbaar vervoer
- Vb studieleningen
- 9.5% meer betalingen; 10% meer contact
- 9.5% meer betalingen; 10% meer contact
- 9.5% meer betalingen; 10% meer contact
- 9.5% meer betalingen; 10% meer contact
- 9.5% meer betalingen; 10% meer contact