This year the Forum will focus on creativity, jobs and local development. We will examine how localities can support culture and creative industries as a source of knowledge and job creation and how the creative industry can act as a powerful driving force areas such as tourism, urban regeneration, and social inclusion.

1. INTEGRATED POLICY
APPROACHES FOR TOURISM
AND LOCAL DEVELOPMENT
OECD LEED Forum on Partnerships and Local Development
Venice, Italy, 18-19 April 2016
Alain Dupeyras
Head of Tourism, OECD

2. Highlights of a few OECD practices
Active co-operation with destinations
– Cultural rural tourism destination model in
Germany
– Destination contracts in France
Integrated governmental approaches
– Inter-Ministerial Group in the United Kingdom
– Tourism Task Force in Iceland
Making destinations distinctive
– Magical Towns in Mexico
– Agri-tourism, gastronomy and wine in Italy

3. Highlights of a few OECD practices
Strengthening long-term sustainability
– Sustainable destination Norway
Enhancing the visitor experience through
transport
– The Wild Atlantic Way in Ireland
– The New Zealand Cycle Trail
Sharing as part of the tourism experience
– Sharing City Seoul in Korea
– Finland sharing accommodation to cover
demand during events

4. OECD Tourism Trends and Policies 2016
Active Policies for Tourism
Tourism trends and policy priorities
Seamless transport to enhance the
visitor experience
Policies for the tourism sharing
economy
Country profiles for 50 countries
E-book available on OECD iLibrary
Data accessible on OECD.Stat
www.oecd.org/industry/tourism/In co-operation with the
European Commission

5. Questions for discussion
Tourism can be a useful tool for local development.
•What are the comparative advantages and drawbacks of
tourism compared to other sectors?
•What are the risks of an over specialisation on tourism?
•How can current policies and practices be improved?
•How to combine at best tourism with other activities in
integrated local development policy approaches?
•How can tourism contribute to more inclusive local
economies?
•Are there good practices that might be adopted?

6. Questions for discussion
Tourism can be a useful tool for local development.
•What are the comparative advantages and drawbacks of
tourism compared to other sectors?
•What are the risks of an over specialisation on tourism?
•How can current policies and practices be improved?
•How to combine at best tourism with other activities in
integrated local development policy approaches?
•How can tourism contribute to more inclusive local
economies?
•Are there good practices that might be adopted?