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Competition and Innovation:
In Praise of Contestability and Disruption
Carl Shapiro
University of California at Berkeley
OECD Competition Committee
14 June 2023
What is Innovation in the Economy?
 Not Just Invention!
 D&R: “Development” and “Research”
 Diffusion of Technological Advances
 Insights on How to Use New Technologies
 New Business Models and Organizations
 Experimentation and Flexibility
 Rapid Growth of Winners
 Fail Fast and Try Again
 Mixture of Startups and Incumbents
 Collaboration Can Be Powerful
Carl Shapiro Slide 1
National Innovation Systems
 Private-Sector Innovation Requires Structural
Foundations → Major Role of the Public Sector
 Translation of Research from Lab to Market
 Understanding of Research Advances
 Complementary Inputs & Infrastructure
 Financing for Risky Projects and Startups
 Tolerance for a Diversity of Approaches
 Broad-Based Educational Opportunities
 Highly Skilled Workforce
 Balanced Intellectual Property Rights
 Respect for Property Rights and the Rule of Law
 Smart Regulatory Regime
Carl Shapiro Slide 2
Competition Promotes Innovation: PERIOD
 Competition Puts Firms Under Pressure to
Improve their Products and Services: Incentives!
 Notion that “Too Much Competition is Bad for
Innovation” is Both Incorrect and Dangerous
 Theory and Empirics Make this Very Clear
 Key Driver of Innovation is Contestability
 Profitable Sales Shift to Successful Innovators
 Static Measures of Market Structure: Not Informative
 Disruptive Firms are Golden
 Profitable Incumbents Will Try to Buy or Bury
 Better if They are Fearful & Forced to Innovate
Carl Shapiro Slide 3
Protecting Disruptive Entrants:
Exclusionary Conduct
 Prevent Powerful Incumbents from Engaging
in Exclusionary Conduct
 Disruptive Entrants May Be Especially Vulnerable
 Exclusion of Less-Efficient Rivals is Not Benign
 Need to Distinguish Competition on the
Merits from Exclusionary Conduct
 Compare Actual to Counterfactual Using a
Realistic Less-Restrictive Alternative – Remedy?
 Sector-Specific Regulations Can Assist Entry
 Duties to Deal Require Detailed Oversight
Carl Shapiro Slide 4
Protecting Disruptive Entrants:
Merger Enforcement
 Prevent Powerful Incumbents from Acquiring
Actual and Potential Rivals
 Even Disruptive Entrants Can Be Bought Off
 Focus on Targets that Are Competitive Threats
 Not on Targets that Offer Complements
 Be Bold in the Face of Inevitable Uncertainty
 Powerful Incumbents Often See Threats First
 Focus on How Deal Changes Innovation Incentives
 Small Chance of Major Disruption is Worth Saving
 Use Balance of Harms, Not Balance of Probabilities
Carl Shapiro Slide 5

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The Relationship between Competition and Innovation – Carl Shapiro – June 2023 OECD discussion

  • 1. Competition and Innovation: In Praise of Contestability and Disruption Carl Shapiro University of California at Berkeley OECD Competition Committee 14 June 2023
  • 2. What is Innovation in the Economy?  Not Just Invention!  D&R: “Development” and “Research”  Diffusion of Technological Advances  Insights on How to Use New Technologies  New Business Models and Organizations  Experimentation and Flexibility  Rapid Growth of Winners  Fail Fast and Try Again  Mixture of Startups and Incumbents  Collaboration Can Be Powerful Carl Shapiro Slide 1
  • 3. National Innovation Systems  Private-Sector Innovation Requires Structural Foundations → Major Role of the Public Sector  Translation of Research from Lab to Market  Understanding of Research Advances  Complementary Inputs & Infrastructure  Financing for Risky Projects and Startups  Tolerance for a Diversity of Approaches  Broad-Based Educational Opportunities  Highly Skilled Workforce  Balanced Intellectual Property Rights  Respect for Property Rights and the Rule of Law  Smart Regulatory Regime Carl Shapiro Slide 2
  • 4. Competition Promotes Innovation: PERIOD  Competition Puts Firms Under Pressure to Improve their Products and Services: Incentives!  Notion that “Too Much Competition is Bad for Innovation” is Both Incorrect and Dangerous  Theory and Empirics Make this Very Clear  Key Driver of Innovation is Contestability  Profitable Sales Shift to Successful Innovators  Static Measures of Market Structure: Not Informative  Disruptive Firms are Golden  Profitable Incumbents Will Try to Buy or Bury  Better if They are Fearful & Forced to Innovate Carl Shapiro Slide 3
  • 5. Protecting Disruptive Entrants: Exclusionary Conduct  Prevent Powerful Incumbents from Engaging in Exclusionary Conduct  Disruptive Entrants May Be Especially Vulnerable  Exclusion of Less-Efficient Rivals is Not Benign  Need to Distinguish Competition on the Merits from Exclusionary Conduct  Compare Actual to Counterfactual Using a Realistic Less-Restrictive Alternative – Remedy?  Sector-Specific Regulations Can Assist Entry  Duties to Deal Require Detailed Oversight Carl Shapiro Slide 4
  • 6. Protecting Disruptive Entrants: Merger Enforcement  Prevent Powerful Incumbents from Acquiring Actual and Potential Rivals  Even Disruptive Entrants Can Be Bought Off  Focus on Targets that Are Competitive Threats  Not on Targets that Offer Complements  Be Bold in the Face of Inevitable Uncertainty  Powerful Incumbents Often See Threats First  Focus on How Deal Changes Innovation Incentives  Small Chance of Major Disruption is Worth Saving  Use Balance of Harms, Not Balance of Probabilities Carl Shapiro Slide 5