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Android wins with 64% of gaming ad impressions over apple's i os

The news is buzzing in the market about the mobile game impressions. At present, we are looking that more number of people are taking interest in mobile game development for android rather than other pastime activity.

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Android wins with 64% of gaming ad impressions over apple's i os

  1. 1. Android wins over Apple’s iOS in Gaming Ad ImpressionsThe news is buzzing in the market about the mobile game impressions. Atpresent, we are looking that more number of people are taking interest inmobile game development for android rather than other pastimeactivity. With this the popularity of Android, Apple and other Smartphonesare increased among the users. According to the buzz, most of the mobilegame impressions (almost double) came from Android OS devices ascompare to other iOS. It seems that Google OS creates double impressionsthan Apple’s iOS. With this, we can suppose that Android users are heaviermobile game-lovers than Apple’s iOS users.
  2. 2. The study also shows that Android devices are reported for 25% of overallnetwork’s OS mix of while iOS devices for 34%. Across the US mobile adnetwork, games play the primary role to create more ad impressions than anyother category. In every mobile platform, games makes its special positionwith word games and arcade games, which is considered as the mostpopular type of games among the players.Looking to the BlackBerry’s game impressions, it lacks behind to Androidand Apple’s iOS with huge percentage, but leads from Windows Phone ofMicrosoft. According to one US firm, it is because of Android and Appledevice, such difference will be seen in the number of games. It is said thatSmartphones are key force behind the game impressions before e-readers,tablets and feature phones.With current discussions among game providers, the future prediction is alsodone about the mobile gamers in the US. It is predicted that approximate140 million mobile gamers in the US will find at the end of 2014. This isexpected with last year report of 102 million mobile gamers, about 42% ofthe total mobile subscriber base of the country.
  3. 3. Some other discussions also weredone regarding variety of games,types of audiences engaged withadvertisement and top brands.Looking to the game’s types, it ismixture of three main games, i.e.30% of arcade games, 26% of wordgames and 19% of puzzle games. Itis also noted that many people liketo engage with ads in mobile gameapps, including insurance shoppers, mobile switchers and movie buffs.Some of the top advertisers wanted to engage with Android GameApplications were restaurants, travel, education, entertainment and finance.So, they are searching android developer for hire on timely basis oraccording to project base.

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