2. WELCOME TO OUR
PRESENTATION
• Group: 05
• Members:
NAME ID
NUSRAT JAHAN 1330201030
ROBAYET JAHAN LIZA 1320610030
NOWRIN HOSSAIN LIZA 1430673030
MD.MAZHARUL ISLAM 1430181630
3.
4. MISSION & VISION STATEMENT
• Mission Statement:
GP here to help their customers . They exist to help their
customers get the full benefit to being connected.
• Vision Statement:
GP provide the power of digital communication , enabling every
one to provide their lives , build societies and secure a better
future for all.
5. OBJECTIVES
• Make It Easy: Everything they produce should be easy to
understand and use.
• Keep Promises:Everything they do should work perfectly. They are
about actions, not words.
• Be Inspiring: They are creative. Everything they produce should
look fresh and modern.
• Be Respectful: They acknowledge and respect local cultures. They
want to be a part of local communities wherever they operate. They
want to help customers with their specific needs in a way that suits
way of their life best.
6. SWOT ANALYSIS OF
GRAMEENPHONE
• Strengths:
Decent Owner Structure
Network Availability
Brand Name of Grameen Image
Financial Soundness
Capable Human Resources
Easy Entrance to the Widest Rural Network
Great Ethical Standard
7. • WEAKNESS:
Cultural Breach
Difficult Pricing Structure
Incomplete Message through Promotional Activities
Problem Contained Offers
Lack of Similarity among SBUs
8. • OPPORTUNITIES:
Economic Growth of Bangladesh
New and Improved Interconnect Agreement
Increasing Demand for Telecom Services
Increased Cross Boarder Communication
Decreasing Prices for Handsets
New International Door
9. • THREATS:
More Strong Government Rules
Upgraded Technology Used by Competitors
Political Instability
Depreciation of Taka
Risky Position of Valuable Resources
No Cooperation from Government Agency
10. PORTER'S 5 FORCES ANALYSIS
Rivalry
among
existing
competitors
Threat of
new
entrants
Bargaining
power of
buyers
Threat of
substitutes
Bargaining
power of
suppliers
11. THREAT OF NEW ENTRANTS
• Initial Investment Required
– Average investment require
47545 millions (TK) in the
industry Which is very High.
– impact is low here.
• Growth Rate
– In 1997 growth rate was 0.4%
and in June 2015 it is up to
81% which results a positive
high growth rate.
– High Impact.
So the Threat of New Entrant’s is low + high =
low.
12. BARGAINING POWER OF
BUYERS
• Number of sellers
– There are 6 mobile operator in
telecommunication industry.
Number of sellers are low.
– Impacts of the bargaining
power of buyers is low.
• Number of buyers
– There is a total of 121.86
millions people using mobile
operating services in Bangladesh.
which is quite high.
– Impact of number of seller is low
So the over all impact of Bargaining
Power of Buyers is Low + Low = Low.
13. THREAT OF SUBSTITUTES
• Switching cost
– High switching cost.
– Low impact.
• Brand Loyalty
– High brand loyalty.
– Low impact.
So the impact of Threat of Substitute is Low +
Low = Low
14. BARGAINING POWER OF SUPPLIERS
• Number of suppliers
– There are lots of supplier
present in this industry. So
number of suppliers are high.
– Impact is low.
• Number of Buyers
– Suppliers are more for
competitively low amount of
telecommunication company.
– Impact is low here.
So the Bargaining Power of Suppliers is
Low + Low = Low
15. CURRENT RIVALRY
• Numbers of Competitors
– Only 6 mobile operator company.
So number of competitor is low.
– Impact is high.
• Growth rate
– In 1997 to 2015 there is only 6
mobile operators. So the rate
of increasing new company is
low. But the position that 6
company gained is high. There
net income is increasing day
by day. So growth rate is high.
– High impact.So Current Rivalry is High + high =
high.
Final comment: low + low + low + low +
high = Low
16. SUMMARY TABLE
Five competitive forces Factors Discussed Individual
comment
Impact of
factors
Comment Final
comment.
Threat of New Entrants Initial investment
requirement
High High
Low
Low
Growth rate Low Low
Bargaining power of
buyers
Number of sellers High Low
LowNumber of buyers low Low
Threats of substitutes Switching cost High Low
LowBrand loyalty High Low
Bargaining power of
suppliers
Number of Buyers Low Low
LowNumber of suppliers High Low
Current Rivalry Growth rate High High
HighNumber of competitors Low High
17. CONCLUSION
For Grameenphone’s various innovative products and wide market
coverage, strong network, at cheap rate with various service
centers and its value added services, it can be considered as the
market leader in the telecommunication industry and its
competitors are far behind and this industry is lucrative.
