Electric Three Wheeler study in respect of KANPUR location to develop strength to raise sales upto 100 units per month

1. LEAP100
@Kanpur
27th -31st Oct 2017

2. About
 Dealer - M/s AMBIKA ENTERPRISES
 Sub Dealers - 12
 Kanpur / Unnao/ Mallawa / Sultanpur
 Avg Sale – 48-64 Nos per month
 Study
 Local Market
 Product v/s Competition
 Dealer Management
 Finance
 Inventory
 Promotions

3. Findings
 Kanpur & nearby area are opportunistic market
for E Rickshaw.
 In just 3-4 years, nos have reached to 3000+
odds.
 Highly competitive market
 LIGs are dependent on Finance.
 Networking of distribution associates are high
with the competition.
 Winning market thru agents & local leaders

4. Dealer
 Brand Connect
 Developed confidence in the Brand & Product, as
association since 2015.
 Sales
 Network Sales thru agents & charger dealer
 Managing finance thru Local financer / Bank.
 Financial Stability is good.
 Self motivated & direct ownership.
 Provide schemes locally
 Handling services issues at his end
 Connect with Local Commission Agents

5. Market growth rate*
ICAT Brands 2015 2016 2017 (till Oct)
JM 320 600 800
Others NA 800 2000
*Data as per dealer (In Approx)
*Securing almost 40% market share among 3 major completion
brands

6. Competition
Products
(ICAT) Sale POS Bank Fin Local FIn Services
Dealer Margin
(Approx) Addl offers Remark
JSA 60 12 Y Y N 15K Y
Well setteled Brand in city
with CNG auto
Hi Tech 30 9 N Y Y 20K Y
Victory 35 4 N Y Y 15K Y
COMPANY OPERATED
OUTLET
UDDAN 45 6 Y Y Y 15K N
MOTOR( ~110 AV/ 9
MONTHS WARRENTY
MinI Metro 25 5 N N Y 20 K N
Growing being new in the
market
Approx 40 POS & growing
Data other than non ICAT brands

7. Leap100
 Distribution
 Sub dealers
 POS
 Institution
 Finance
 Services
 Spare Parts
 Promotional Activity
 Service Camp
 Company Offers
 Dealer Offers

8. Distribution
 Distribution is the main key to success.
 Improving nos of Sub Dealers & POS can give highest
visibility to across geo @Kanpur
 Total POS – 9 (Existing)
 5 Old & 4 New
 Need to Target – ~18
 Target competition sub dealers (EV, Battery & Auto)
 Spare part Shops
 Agriculture Equipment Shops/ Service provider
 Tenure – 10-12 weeks
 Impact – ~30 Nos
 Current Avg Sales per POS – 3

9. Finance
 Finance is the key area of success but is has
limitations;
 Geo Locations
 Customer Profiling
 NPA
 To win on finance, need to improve on :
 PR with Indusind Bank Locally
 Connect with Local Financer & PSU (with Dealer & JM)
 Get benefit of Govt Schemes i.e. PMRY, Subsidy Loan
 Smoothing Finance/ Loan can boost sale by ~30%

10. Services
 After sales Services is another key of
success.
 Providing on time services to influences the
customer.
 Service Center shall be mandate with sub
dealership.

11. Promotional Activity
 Provide service camp time to time, it gives
trust and help to the end user .
 Start Promoting product as a brand
 Pamphlet distribution
 Hoardings (Auto Stand areas)/ Wall Painting
 Scratch card with min gift (Periodic Schemes)
 MRP, Discount & Commission Structure can
be furnished.

12. Thanks