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1. Company
analysis Uganda
BY PAUL KASULE.

2. Content
 Mission and vision
 Our long term objectives
 SWOT analysis
 PESTEL analysis
 Five forces of porters
 Competitors analysis
 CPM and TOWS matrix
 Strategies
 Conclusion

3. THE VISION AND MISSION
vision
• To be the leading investment company in Uganda .
Mission statement
To add value to the stake holders by providing high quality financial
services,consaltancy services working under ethical standards, provide
reliable working environment, affordable prices, accessible and to ensure
development in our operating environment .

4. long term objectives .
strategic ,
To obtain Large market share through ;
Customer satisfaction .
High quality products
Quick delivery and response .
After the implementation of the above Customer loyalty will exist which
will lead us to our long financial objective of revenue and high profits .

5. THE SWOT ANALYSIS (internal factors )
Strength
 High skilled man power.
Quick access to new technology.
Enough facilities for operations during
production.
Good strategic location in the
Kampala capital city.
• Weakness
 limited capital to spread our
services to all parts of Uganda .
Limited man power to deliver
our services quickly.
Based more in central parts of
the country

6. External factors .
Opportunities
Favorable government policy of
incentives like tax holidays .
Growing market in Uganda .
Technology development in the
country .
Good management and
governance .
Increasing number of Ugandans
working abroad .
• Threats
Rival of new competitors like
jomayi and cytonn
Political instability and strikes in
some parts .
Increasing inflation in Uganda
around 7.7% this year .
High interest rate on loan .

7. Inflation trends
we

8. Five forces of porter
Threat of new entrants
Investment cord act 2000
requires an investor to have at
least US$ 100,000 to earn a
license .
Any company is subjected
cooperate tax of 30%,capital gain
30% and dividend tax 15% .
 high levels of Corruption in
Uganda ranked 142 in world.
Bargaining power of suppliers
Numbery of suppliers of the same
services like centenary and
Baroda bank.
Increasing number of expertise
thus providing cheap labor .

9. Bargaining power of buyers
• Quality services and uniqueness
buyers are willing to purchase
• Affordable price of the services
like land at 4million sh.
• Variety of buyers both foreign
and domestic .
Threat of substitute products
• Products with the same qualities
are produced which affect our
clients.
• Same priced products are
produced .
• New products and well branded .

10. • Rivalry among existing competitors
Almost the same price of our services are produced with jomayi .
 introduction of new products and services like currency trading and
land development .
 promotions and media advertising .

11. What are the external factors which can affect
our company?
• PESTEL-,

12. • Political factors .
Corrupt leaders .
Political instabilities in the some parts of the country .
High rates of taxes charged by the government .
Lack of Implementation of Policies. Leaders promise a lot but remains in
papers .

13. Corporate tax rates In Uganda
Domestic company
• Corporate tax 30%
• Capital gains 30%
• Dividend 15%
• Interest on non government securities
15%
• Interest on government securities
20%
• Royalties (included in taxable income)
0%
Foreign company
• 30%
• 30%
• 15%
• 15%
• 20%
• 15%

14. Economic factors
Increasing inflation in Uganda around 7.7 %
Economic development strategies like infrastructures are under
construction .
high Interest rate 21 -22% between banks and retail interest is around
24 %.
 Growing market in Uganda .

15. Social factors
Life style of the people in Uganda
(primitive and local )
Developing social media in
Uganda with around 20 radio
stations and 15 TV channels thus
cheap advertisement .
Increasing population of young
and educated generation
contributes a lot on our market.
Technological factors
Introduction of advanced
technology in the country like
internet service which speed up;
• Management
• Construction
• Communication

16. Environmental factors
Environmental changes in Uganda i.e. Prolonged dry season
 High Pollution level like in Kampala is around 82.18%

17. COMPITITOR ANALYSIS
ITEMS JOMAYI WAKARI CYTONN
HEADQUATERS Old Kampala road Kampala control Kenya Nairobi
SALES In 17 yrs. more than
50000 land titles have
been issued
Limited sales since the
company is new in the
market .
Sales in Uganda still
down but in Kenya and
Tanzania are high with
around 50billion
projects .
SERVICES Architecture planning,
Land surveying, Land
documentation
and Construction stone
manufacturing.
Flower pots ,plants and
grass, color rock stones
and walking slabs and
concreate and clays ,real
estate ,architecture and
urban development .
Real estate, land
escaping , architecture
services and buildings .
MARKET FORCUS Focus more on local
market .
Uganda local market east Africa Kenya
Tanzania and Uganda
STRATEGIES Social responsibilities
like construction of
Global strategies agents
in France and foreign
Social services like
helping the orphans in

18. CPM with in the company units.
Critical success
factor
Weight Rating Unit one
Land n
property
Score
Rating Unit two
Real estate
score
Rating Unit three
Currency
trading
Score
Management 0.2 3 0.21 3 0.21 1 0.2
Quality 0.2 2 0.4 3 0.6 3 0.6
customer loyalty 0.2 3 0.6 2 0.4 1 0.2
Growth 0.17 4 0.68 3 0.51 1 0.17
Financial position 0.13 4 0.52 2 0.26 1 0.13
Prices
competiveness
0.1 2 0.2 4 0.4 3 0.3
Market share 0.1 3 0.3 4 0.4 2 0.2
2.91 2.78 1.97

19. • From the above we are likely to use defensive strategy of divestiture
because it’s now affecting the all financial position of the company and if
we are to keep it we shall need a lot of money to make some reforms
which is difficult now because we have got some more reforms to make
in the other two units to make them more productive and effective in
order to be competitive

20. CPM FOR MAJOR COMPETITORS
Critical success
factor
weight Ratings HQI
score
Ratings Jomayi
Score
Ratings Cytonn
Score
Share market 0.15 4 0.6 4 0.6 3 0.45
Financial position 0.10 3 0.3 4 0.4 5 0.5
Quality of service 0.09 3 0.27 3 0.27 4 0.36
Advertisement 0.12 3 0.36 4 0.48 3 0.36
Customer loyalty 0.05 3 0.15 4 0.2 3 0.15
Global expansion 0.07 2 0.14 2 0.14 4 0.28
Price
competitiveness
0.09 3 0.27 3 0.27 4 0.36
Management
expertise
0.12 4 0.48 3 0.36 5 0.6
Customer service 0.1 4 0.4 4 0.4 5 0.5
E commerce 0.06 2 0.12 2 0.12 3 0.18
1 3.09 3.24 3.74

21. 30%
33%
37%
RESULTS
HQI
jomayi
cytonn

22. Strategies to use
Factors to be improved Strategies to be used
Quality of the products , More advanced technology in production is our major
target to increase on the quality.
Global expansion , Increasing on the number of distribution channels by
Opening of more branches in different parts of Uganda
Kenya and Tanzania to compete with cytonn.
Customer service, By increasing our services through offering online
services and first delivering services and to employ more
expertise in the service departments.
Financial position, Use of backward integration with our suppliers like
equity bank Uganda in order to increase on our financial
stability.

23. TOWS
Compare
Strength
 High skilled and
trained man power.
 Quick Access to high
technology.
 Strong distribution
and supplier
channels.
Weaknesses
 Shortage of enough
manpower
 Shortage of enough
capital
 Located in central
parts.
Opportunities
 Increasing number of
financial and
computer literate’s.
 Growing market.
 High rate of
development.
SO strategies
 Increase on the
production and
introduction of new
products to meet the
growing market.
WO strategies
 Recruitment of new
skilled man power and
opening up of new
branches in other parts
of the country.
Threats
 Increasing inflation
 Increasing
ST strategies
 Adaptation of new
intensive strategies i.e.
WT strategies
Employing more skilled
workers.

24. • Conclusion
• Basing on our analysis the company is performing well however the
environment is very competitive for the new company , More effort is
still needed to overcome our competitors in order to achieve our vision
according to the current business factors there is rapid growth and
development which is from all units apart from currency unit and the
company is to implement the mentioned strategies to ensure equal and
rapid growth in all units of the company and we shall keep updating it
to stay strong and competitive in the market .