4. Online networks bring unparalleled
communication and engagement capabilities
communication and engagement capabilities
• Research awareness, attitudes & behaviour of an
Listen audience
• Qualitative and quantitative data
• Sustained presence within the online network
Engage
g g builds trust with the audience
• Programme of online events delivers key messages
tailored to target groups
t il d t t t
• Impact of the engagement is measured using online
Assess research methods
• Further engagement is then tailored to gain optimal
success
4
8. How Healthcare can use digital
Key question: How much to do on Staff
Recruitment
your own IT systems vs using 3rd party
your own IT systems vs using 3 party
systems?
Staff Patient
Training
Comms engagement
OR…
OR
Are you prepared to lose a bit of
control to get out to your audiences? Clinical
systems
8
10. Doctors and mobile ‐ ubiquitous
100% of doctors have a mobile
82% of doctors have a smartphone
87% of doctors carry their phone at work
9 out of 10 use their own mobile for work
Survey of 175 doctors ‐ Aug/Sep 2010 ‐ www.d4.org.uk 10
11. Is “digital” a luxury or essential to achieve
improved efficiency and better outcomes?
improved efficiency and better outcomes?
With the NHS looking to make £20 BN of “efficiency savings” by
2014, management will be focused on reducing costs, not new
investment
Centrally delivered programs don’t have a good reputation
To succeed the NHS needs to think differently – perhaps provide
y p p p
HCPs with a budget for professional apps?
Fragmentation of the healthcare system – how do we ensure we
don’t end up with incompatible systems?
p p y
Workforce mobility – how do we accommodate the move of HCPs
from trust to trust and public vs private sector?
Security is often an excuse for inactivity we all do online banking
Security is often an excuse for inactivity – we all do online banking
Do medical apps need to be approved by MHRA?
11
