The document discusses the development of a brand for a revolutionary spaceship called Owerfuture that can travel through time and the future. It includes research on space travel milestones, developing a sound signature, naming the product, creating a brand character diagram, and motion graphic branding video for Owerfuture. The brand positions the spaceship as having a magical, hopeful, and freedom-focused character that allows one to control and see into the future.
1. Fa102a, An Energy Efficient Society
and Time Travel.
Space Travel and Beyond Nick Poppe
2. Assignment One, Research
“Wild ride ahead: glimpse at humanity’s long range future”
http://www.kurzweilai.net/wild-ride-ahead-glimpse-at-humanitys-long-range-future
Space Travel and Beyond Nick Poppe
3. Assignment One, Research
Harness the power of the sun.
Space Travel and Beyond Nick Poppe
http://2.bp.blogspot.com/-YCDOo1uTPIo/Tsl4iy77cwI/AAAAAAAAAAM/j6hscqkmMGo/s1600/xsun_in_me.jpg
4. Assignment One, Research
• “Type I, 2100”
• “Type II, 2200”
• “Type III, 3000”
• “Type IV, 12000”
Space Travel and Beyond Nick Poppe
http://i.telegraph.co.uk/multimedia/archive/02597/solar-panels_2597461b.jpg
5. Assignment One, Research
• Travel through space in vast distances.
• Travel through time.
• Explore other universes.
Space Travel and Beyond Nick Poppe
https://graasky.files.wordpress.com/2010/09/cosmic-room-zoom-1.jpg
6. Assignment One, Future Product or Service
Space Exploration and an Efficient Society
• Revolutionary spaceship that can travel through time.
Space Travel and Beyond Nick Poppet
https://newoma.files.wordpress.com/2013/09/622772_10202204076888245_43214009_o.jpg
20. Brand Character Diagram Versions.
Space Travel and Beyond Nick Poppet
Persona
Foreign
Wicked
Tamed
Precious
Language
Tone
Heavenly
Magical
Opportunities
Anticipation
Purpose
Moving
Freedom
Hope
Incomparable
Change
Light up a path
Control
See the future
Owerfuture
Persona
Foreign
Wicked
Tamed
Precious
Language
Tone
Heavenly
Magical
Opportunities
Anticipation
Purpose
Moving
Freedom
Hope
Incomparable
Change
Light up a path
Control
See the future
Owerfuture
21. Brand Character Diagram Versions.
Space Travel and Beyond Nick Poppet
Persona
Foreign
Wicked
Tamed
Precious
Language
Tone
Heavenly
Magical
Opportunities
Anticipation
Purpose
Moving
Freedom
Hope
Incomparable
Change
Light up a path
Control
See the future
Persona
Foreign
Wicked
Tamed
Precious
Language
Tone
Heavenly
Magical
Opportunities
Anticipation
Purpose
Moving
Freedom
Hope
Incomparable
Change
Light up a path
Control
See the future
Owerfuture
Persona
Foreign
Wicked
Tamed
Precious
Language
Tone
Heavenly
Magical
Opportunities
Anticipation
Purpose
Moving
Freedom
Hope
Incomparable
Change
Light up a path
Control
See the future
Owerfuture
