2. My name is Norman Mahardhika. In Jogjakarta, August 17th 1991, while Mr. President spoke his words for Independence Day
Ceremony, I was born and took my first breathe. At the artist’s environment, I grew up and learnt every thing, especially in making
story (oral / written). I have graduated from Indonesian Studies,Faculty of Humanity, University of Indonesia,June 2014.
So, my motto is PARS PRO VERBUM. It means in every single decision we have to take, it will be started from single word.
This place made me sharper than before.Like the baby tortoise in the ocean,
He will face so many obstacles.I got my first experience in GreyWorldwide,
and still learning yet sharpening.So,this is me… with my super words!
What kind of word? Let’s check it out!
3.
4. The internet banking crimes has been developed and still improving by the hackers.They have improved their newest modus
and technology. In last 2 years, BCA had been educating customers to get awareness for the case of internet banking crimes
(Phishing), but they didn’t get high attention from their customers.In other way, we helped BCA and created the ‘Detect the
Thief’ campaign with more fun ways.We created it by made an animation video series that consisted two comical characters.
These two characters represents the good way and the bad way. Until now, the attention of this campaign still increasing since
the first video has been launched.
The Grey Team
Creative Director : David Reinhart
Art Directors : Ekariana Fitrina Irawan,
Marcellina Giovanni
Copywriter : Norman Mahardhika
Youtube Link :
https://www.youtube.com/watch?v=8tnwS3x1j40
The Single Word : STOOOPPPP!!!
Total viewers
Sinkronisasi Token : 328K views,
Link Asing : 332K views, Website Palsu : 313K views,
Last updated : Jan 2nd, 2016
Detect the Thief Logo
5. Fizzo :“Akulah Fizzo, penjahat internet banking berbahaya” Detto :“Dan aku Detto, detektif yang baik hati!”
6. MVO : Episode Sinkronisasi Token Fizzo : “Saatnya Sinkronisasi Token!” Detto : “Haahh???” Detto : “Stooopppp!!!”
Detto : “Lanjutkan Sinkronisasi Token?” Detto : “Jika lanjutkan sinkronisasi token,
dan input respon token key BCA…
Data dan Saldo akan dicuri!”
Fizzo : “Arrgghh, Detto bikin aksiku gagal!” Detto : “Pilih tidak, saldo aman!”
The Campaign Line (3 versions) : Stop, Teliti, dan Hindari
7. MVO : “Episode Link Asing!” Fizzo : “Hahahaha… ini target baruku!” Fizzo : “Heuheu… saatnya kirim link asing untuk upgrade
data perbankan.”
Detto : “Haahh??” Detto : “Stooooppp!!!” Detto : “Lanjutkan isi data perbankan dari
Link Asing?”
Fizzo : “Arrrgghhh… Detto lagi, Detto lagi!”
Detto : “Pilih tidak, saldo aman!” Detto : “Jika isi data perbankan dari link asing,
data dan saldo akan dicuri!”
Detto : “BCA tidak pernah meminta data pribadi perbankan melalui E-MAIL,
Jangan akses klikBCA dari link asing. Simpan alamat website yang benar,
ke dalam bookmark!”
8. Youngsters are the machine of life.They are smart, highly adaptive, highly motivated, dynamic, digital-savvy,
and also open-minded. BCA has a digital apps product that called Sakuku. It will help youngster to improve
their life and upgrade their style.This product contains 6 features.We were concepted a creative
unconventional campaign with song competition, video co-creation story, song arrangement, thematic jingle,
and also video clip with Nidji, to make a great engagement between the product benefits and its target
audiences.We have prepared all materials as mentioned as above. In fact, the product’s features doesn’t ready
at all.The ready features were prepaid mobile phone credits and payment. Considering the condition, we only
did the conventional soft-launching campaign with print ads, billboards, POSMs, and tent cards.
The Grey Team
Creative Director : David Reinhart
Art Directors : Ekariana Fitrina Irawan
Copywriter : Norman Mahardhika
Sakuku Logo
9. The campaign line :
Sakuku, bikin hangout
makin seru!
The single word :
SERU!!!
SAKUKU Print Ad Offline-Online Merchant – As we have seen on Kompas
10. The campaign line :
Sakuku, bikin hangout
makin seru!
The single word :
SERU!!!
SAKUKU BILLBOARD – As we have seen on the Junction of Pancoran
11. The campaign line :
Sakuku, bikin hangout
makin seru!
The single word :
SERU!!!
SAKUKU Print Ad Tactical – As we have seen on Kompas
12. We always love surprises. Sometimes, surprise could be approached in a simple time. For
example, we would be surprised while we’re inputting token numbers to activating our
home’s electricity.
The Grey Team
Creative Director :
Harinto Prabowo
Copywriter :
Norman Mahardhika
13. SCRIPT RADIO AD
Sfx nonton pertandingan Bola
Komentator
Yak… Van Persie mendapatkan umpan dan…. (pet)
Papa
Aduuh… pake mati listrik lagi…
Sfx Mencet-Mencet Tombol Smartphone
Isi dulu deh pake M-Banking BCA….. input token…. Sip beres, nyala lagi…
Sfx Nonton Bola
Komentator
Yak, ternyata listrik sudah diisi pakai M-Banking BCA. Berarti bapak bisa… menang Honda
Mobilio! SFX Blast !
Papa
Hah? serius? Isi ulang pulsa listrik dapet Honda Mobilio? ….
(Teriak-teriak), Mama… adee… coba liat sini deh…
Anncr (Dengan Efek microphone komentator)
Jangan heran kalau beli pulsa listriknya pakai M-BCA, e-BCA, dan ATM BCA. Satu kali
transaksi lewat ATM dapat satu poin, lewat M-Banking dan Internet Banking dapat lima
poin. Beli Pulsa Listriknya, Kumpulkan Poinnya, dan Menangkan 3 Honda Mobilio, 6 Motor
Honda, dan 900 Sharp Blender.
Mama
Sfx Telp. Paaaa… mama tadi isi pulsa listrik lagi. Terus dapet Motor Honda!
Papa
Wah, bener-bener untung deh pake BCA.
BCA – Senantiasa Di Sisi Anda
Soundcloud link :
https://soundcloud.com/normanmahardhika/bca-pln-
rc-60-spot-berhadiah
The Single Word : SERIUS???
14. The Grey Team
Creative Director : David Reinhart
Art Director : Dody Oktavian & Ekariana Irawan
Copywriter : Norman Mahardhika
15. In this 58th anniversary, Pertamina invites to think and develop the potential of alternative
energy that could be recycled, and to make a better world for us.
Three alternatives of Pertamina 58th anniversary Print Ad
16. Headline
58 Tahun Mengabdi, Wujudkan Kemandirian
Energi
Body Copy
58 tahun sudah Pertamina mengabdi dan
menjalankan roda energi di negeri ini.
Dengan kobar semangat kemandirian yang
menyala, Pertamina senantiasa berupaya
untuk terus kembangkan potensi energi
terbarukan, seperti halnya biogas berbahan
tebu. Bersama, kita wujudkan kemandirian
energi bagi Indonesia yang lebih baik.
17. Headline
58 Tahun Mengabdi, Kembangkan
Kemandirian Energi
Body Copy
58 tahun sudah Pertamina mengabdi dan
menjalankan roda energi di negeri ini.
Dengan kobar semangat kemandirian yang
menyala, Pertamina senantiasa berupaya
untuk terus kembangkan potensi energi
terbarukan, seperti halnya energi alternatif
dari bunga matahari. Bersama, kita
wujudkan kemandirian energi bagi
Indonesia yang lebih baik.
18. Headline
58 Tahun Mengabdi, Tumbuhkan
Kemandirian Energi
Body Copy
58 tahun sudah Pertamina mengabdi dan
menjalankan roda energi di negeri ini.
Dengan kobar semangat kemandirian yang
menyala, Pertamina senantiasa berupaya
untuk terus kembangkan potensi energi
terbarukan, seperti halnya biodiesel
berbahan jagung. Bersama, kita wujudkan
kemandirian energi bagi Indonesia yang
lebih baik.
19. SEHATI is the one of Pertamina’s CSR program.This program is focused on maternal and
child’s health, and also their welfare.We communicates the spirit of “autonomous” to always
realize the importance of healthy lifestyle, with the concept of Local Heroes that rely on rural
paramedics.
Three alternatives of Pertamina CSR Program “Sehati” Print Ad
20. Headline
Meretas Batas,
Tanamkan Semangat Hidup Sehat dan
Mandiri
Body Copy
Lebatnya belantara bukanlah hambatan
untuk ajarkan semangat kemandirian.
Mari, kita saling terkoneksi untuk
bersama-sama mewujudkan jiwa
mandiri dan peduli akan hidup sehat,
terutama untuk ibu dan anak tercinta.
Kunjungi Posyandu terdekat untuk
pembekalan lebih lanjut.
21. Headline
Tanamkan Semangat Mandiri untuk
Hidup Sehat
Body Copy
Kesehatan ibu dan anak adalah satu
kesatuan utuh. Di dalam diri anak
yang sehat, tergambar masa depan
bangsa yang cerah. Bersama
pertamina Sehati, wujudkan hidup
sehat ibu dan anak dalam semangat
kemandirian. Kunjungi Posyandu
terdekat untuk pembekalan lebih
lanjut.
22. Headline
Rintangan Bukanlah Alasan untuk
Terus Tanamkan Semangat Hidup
Mandiri
Body Copy
Kita tidak pernah tahu kapan
rintangan akan datang. Dengan
kesiapan dan kesungguhan hati, mari
kita bergandeng tangan untuk
wujudkan semangat mandiri demi
terjaminnya kesehatan ibu dan anak
tercinta. Kunjungi Posyandu terdekat
untuk pembekalan lebih lanjut.
23.
24. New Honda Revo FI is the right soulmate, especially for facing the traffic condition of urban city.
New Honda Revo FI could be friendly, trustworthy, and dependable. Like our real buddy, New
Honda Revo FI will present a music composition for us!
The Grey Team
Creative Director : Sahat Sibarani
Copywriter : Norman Mahardhika
25. RADIO SCRIPT
Client: PT. Astra Honda Motor
Brand: New Revo
Title: “Musik Motor”
Duration: 60 sec
Date: 03-06-2015
Nidji sedang tampil unplug di sebuah acara. Penampilan mereka diawali sebuah lagu dengan intro unik harmonisasi bunyi-
bunyian dari motor;
suara lampu sein, suara starter motor, suara klakson dan suara motor digas.
SFX : Lampu sein motor berulang-ulang – tik tak tik tak tik tak tik tak tik tak - diselingi suara starter motor dan suara brumm
brumm
Giring ; “Sobat Nidjiii… Lagu kali ini tentang sobat setia Nidji…”
Rama : “… yang kini tambah keren dengan desain striping baru …”
Adri : “…tetap irit ke mana-mana…”
Andro : “… tangguh dan tambah ramping…”
Randy & Ariel (berteriak): “New Honda Revo FI!”
SFX : Penonton memberi applause
Penonton (meneriakkan yel-yel): “New Revo FI! New Revo FI! New Revo FI!” (fade out)
SFX : Harmonisasi suara lampu sein, starter motor, suara motor digas dengan melodi dari suara klakson (yang menggunakan
teknologi speech compose, suara horn ‘tin-tin’ diberi efek aksen nada solmisasi. Nada yang dipakai adalah bagian akhir dari
jingle Revo. “Tiiiinnn-tiiiiin, tiiiiinnn-tiiiin, tin-tin-tin-tin-tin-tin-tin-tiiiiin”)
Giring (nyanyi): “Revo, Revo, bangganya jadi jagoaaann!”
Personel Nidji (bersama-sama): “New Honda Revo FI, jagoan keren, sobat setia kita!”
Soundcloud link :
https://soundcloud.com/normanmaha
rdhika/revo-nidji-musik-motor-master
The Single Word : JAGOAN!
26. The Grey Team
Creative Director : Sahat Sibarani
Copywriter : Norman Mahardhika
Sr. Art Director : Rizal Renaldi
In Medio 2015, New Honda Verza has been launched.We got
the brief to change the communication direction, from
“Partner of Business” to “Partner of Touring”.
The product itself has been improved in the features and
design, and it’s reliable to be riden for touring activity.
So we could say :“I’m completely complete, with New Honda
Verza 150.”
27. The campaign line :
Partner Tangguh, MAKIN
BANGGA
The single word :
Bangga!
28.
29. Teh Gelas provides goodness and freshness from the natural sources of tea leaves and sugar.
Furthermore, Semut (ant’s character) and Daun Tea (tea leaves character) also interested to
gulping it. Now, it’s more simply in pocketable size.
The Grey Team
Creative Director : David Reinhart
Art Director : Marcellina Giovanni
Copywriter : Norman Mahardhika
Youtube link : https://www.youtube.com/watch?v=vCQwJh6QPI4
Campaign line : Segarnya Kebaikan Alami
The Single Word : Praktis!!!
30. Dauntea : “Panasnya… coba ada Teh Gelas, sekarang!”
Semut : “Eh, iya ya… pasti seger banget!”
Dauntea : “Dari seduhan daun teh asli berkualitas!”
Semut : “Pake gula asli, lagi!”
ANNCR : “Baru, Teh Gelas kemasan botol 250 ml. Teman praktis untuk kamu, bisa diminum langsung…”
ANNCR : “…dibawa kemana aja! Hanya Rp 2.000,-”
31. Wanita Karir : “Saya cuma minum seduhan daun teh asli.”
Mahasiswa : “untuk saya, cuma yang gula asli!”
Sporty Guy : “Karena itu, saya pilih Teh Gelas!”
ANNCR : “Segarnya Kebaikan Alami!”
32. Inside of me :
Juventini, Interested in Italiano, art, culture,
music, language term, automotive, social
movement, world of creative, advertising,
and the art of story-making
Contact Information
(Mobile)
+6285697651276
E-mail
norman.mahardhika@gmail.com
Linkedin
Norman Mahardhika
Instagram
@normanmahardhika91
Soundcloud
https://soundcloud.com/normanmahardhika
Blog
rambutanlegi.blogspot.com
THANK YOU!
LOOKING FORWARD FOR INTERVIEW
INVITATION
