What do CRE and coffee have in common? Both have the potential to flavor and stimulate your corporate brand. In this “espresso” lesson, you will see how Starbucks and other famous brands are embodied, influenced and enhanced by CRE. From façade to facility design to finance, find out how CRE percolates through the business.

1. HOW
TO
BREW
THE
PERFECT
BRAND

2. how
corporate
branding
works
for
CRE

3. branding
in
CRE
…is
not
about
decora8on

4. organiza8ons:
a
non-­‐stop
run
of
doing
things
be<er

5. space
ma<ers.
a
lot!

6. two
main
ques8ons
…and
vastly
overlooked
by
CRE

7. one.
who
am
I?

8. one.
start
with
the
why

9. one.
start
with
the
why
a place where electronics become personal again!

10. one.
start
with
the
why
an uplifting experience that enriches people’s daily lives!

11. two.
how
do
I
mobilize
my
people?

12. two.
understand
the
why
of
the
inhabitants
the latent need for a home away from home!

13. two.
understand
the
why
of
the
inhabitants

14. and
here’s
how
did
it

15. mobile
working,
but
at
the
office
Power
to
You
mobile
working
@
the
office
the
place
that
empowers
us
to
find
be<er
ways
to
connect
the
world.

16. #1
a
place
that
fits
people,
instead
of
people
fiLng
in

17. #1
a
place
that
fits
people,
instead
of
people
fiLng
in

18. #2
spaces
to
gather
around
the
challenge

19. #2
spaces
to
gather
around
the
challenge

20. #2
spaces
to
gather
around
the
challenge

21. #3
icons
–
unmistakably
Vodafone

22. #3
icons
–
bringing
comfort,
challenging
explora8on

23. #4
empowering
individual
ownership

24. #4
empowering
individual
ownership…but
not
alone

25. #4
empowering
individual
ownership…but
not
alone

26. #5
connec8ng
people
inside
&
outside

27. #5
connec8ng
people
inside
&
outside

28. #5
connec8ng
people
inside
&
outside

29.
yes,
it
pays
off
produc8vity
(72%)
occupa8on
degree
(>80%,
4
days
a
week)
8me
to
market
(closer
collabora8on,
transparent
processes)
co2,
fuel
costs
(-­‐22%),
flight
km’s
(-­‐50%)
…

30. if
you
forget
everything,
please
remember
this…

31. …start
with
the
WHY
…find
their
WHY

32. Janneke
Zuidhof|
brand
strategist
e-­‐mail:
janneke@synergie.nl
phone:
+31
(0)30
275
90
30
mobile:
+31
(0)6
16
01
46
47
www.synergie.nl