1. SAP Runs SAP
Fujitsu Forum 2012
Oliver Bussmann, CIO SAP AG
@sapcio

2. Legal disclaimer
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purchasing decisions.

3. Mega trends reshape the world
Mobile Big data Cloud Social
1B / 1.2 B 44x 80% 200
new smart phones mobile workers data volume growth 2009-2020 of new software run in the cloud million tweets a day

4. Consumerization of IT is the new innovation driver
- Social Media Facebook, Twitter
Thick Manuals Usability Zero Training
Consumer
Enterprise
Company BlackBerry BYOD Tablets & Smart phones
Static Charts & Tables Information Interactive & Real-time
Consumption
Helpdesk Genius Bar / Peer
Support Model
Workstation Workplace Anytime, Anywhere

5. Challenges for the new CIO
Evolving from functional IT to strategic IT
Functional IT Transformational IT Strategic IT
Operational excellence Business partnership and Enterprise strategy,
process transformation innovation and
differentiation

6. SAP runs SAP – bringing innovation to life with 80 projects and 5%
of the IT project portfolio
Database /
Applications Analytics Cloud Mobile Technology
SAP HANA

7. SAP runs SAP - a role model for our customers
Applications Best Practice Global
First customer for Rapid Deployment 70 countries, 251 locations
Solutions
Foundation for Innovation
Single-instance business systems
Scale and reach

8. SAP runs SAP – access performance in real-time
Analytics Real-Time Social
Collaboration Mobile
SAP Business Warehouse on HANA powered by

9. SAP runs SAP – designed for people
Cloud Speed & Agility Standards
Time to market Easy to use
Customers People Money Suppliers

10. SAP runs SAP – social collaboration built to drive results
SAP JAM streamlines business processes
Cloud

11. SAP runs SAP – embracing mobile first
Mobile Mindset, Device Agnostic, End-to-End
Mobile
#2 120+ BYOD
> 18,000 tablets Mobile apps available Global trendsetter
4,000 private devices

12. SAP runs SAP - enterprise mobility internal objectives
Mobile mindset Device-agnostic Mobilize the work Role model
platform force

13. SAP runs SAP - pillars of a device-agnostic mobility strategy
Device Management
Application Management
Governance
Security
Applications Roadmap
User Experience Framework
Technology Infrastructure
Architecture Framework

14. SAP runs SAP - mobile devices managed by SAP Afaria
18,000 Phones 18,000 iPads 2,500 First pilots
150 PlayBooks 16,000 iPhones Samsung with
Smartphones / Windows 8
Tablets on Fujitsu
Tablets

15. SAP runs SAP - mobile device management with SAP Afaria
Support via
Order via Self-Activation Deployment Web 2.0 &
Online Shop via Afaria via Afaria Mobile Solution
Center
Security

16. Bring Your Own Device (BYOD) Blueprint
Key requirements and stakeholders involved
Legal HR Finance IT Communication

17. SAP Mobile Solutions Centers – the Genius Bar of the enterprise
NEW SUPPORT SHOW ROOM TRAINING AREA SAP EXPERIENCE
MODEL USE CASES
Get advice, train and try out more

18. SAP runs SAP – employees deploy over 50 mobile apps
Business Intelligence Sales
Revenue, Pipeline, Finance, Assets, Personnel Customer Relation Management, Pricing,
Information , Risk Reporting, Staffing Customer Information, Product Presentation,
Partner Management, Opportunity Browsing
Information Productivity / Processes
Internal & external news, Social Media, Document Management, Requests and
Collaboration, Meeting Management approvals in Purchasing and Personnel (HR)
Travel Expenses, Travel Receipt Capture,
Time Entry, Car Pooling

19. SAP Apps available on Fujitsu Tablets with Windows 8
Manager Insight
Interview Review performance and
Assistent manage your team
Supports managers when
conducting applicant
interviews
Financial Fact Sheet Risk Policy Survey
App addresses sales reps or account Keep track of the latest
executives who want to review their policy changes within your
customer’s financial situation organization and complete
policy-related surveys

20. In Memory Computing – The Time is NOW
Database / Orchestrating Technology Innovations
Technology
HW Technology Innovations SAP SW Technology Innovations
Multi-Core 200X Performance Row & Column DB Compression

21. SAP runs SAP – changing the way we do business
On HANA - Accelerated Value, Real-Time Insights
Database /
Technology
Real-time Sales Pipeline Business Warehouse
Profitability Analysis Planning & Consolidation
Powerd by

22. Evolution of SAP HANA / internal deployment
Step 1

Side-by-Side

Step 2
Primary Data Store for BW
Step 3

New Applications
Step 4
Real time data feed / Vision
Enterprise Enterprise
Enterprise New New
Enterprise Data Data SAP ERP
Data Frontend Frontend Appli- Frontend Appli-
Data Warehouse (BW) Ware- Ware- / CRM / …
Warehouse cations cations
house house
Classical Database HANA HANA HANA
SAP ERP 1-n
SAP ERP 1-n SAP ERP 1-n
SAP ERP 1-n SAP ERP 1-n
SAP ERP 1-n
SAP ERPSRM,
(or CRM, /
(or CRM, SRM, Frontend SAP ERPSRM,
(or CRM, /
(or CRM, SRM, SAP ERPSRM,
(or CRM, /
(or CRM, SRM,
SCM)
CRM /...
SCM) SCM)
CRM /...
SCM) SCM)
CRM /...
SCM)
Database
Database Database
Database Database
Database
Classical DB HANA Database Database

23. HANA enables new business scenarios
Example 1: Profitability Analysis (CO-PA Accelerator in ERP)
Yesterday in the life of a Controller Today based on HANA
Post Post
Upload
Real Time high
performance
> 26h <4h Reporting
processing Pre-Check processing
time time Check and
Profitability Corrections
Iteration
Analysis Profitability Analysis
Shorten processing time with real time decision support

24. HANA enables new business scenarios
Example 2: Sales Pipeline Reporting
Specific CRM ERP
Reports CRM ERP
HANA Historical data
Data
aggregation Business SLT
Replication
Warehouse Server
Data latency reduced from 6 hours to seconds

25. Recommendations
The confluence of mobile, cloud and in-memory is a once-in-a-generation event
Start your Make end Consumerization In-memory Ensure Design new
innovation project users, SAP and BYOD are and mobile proper applications
NOW and partners a here to stay are key security, and learn from
core part of enablers for performance consumer
your your business and innovation in
innovation strategy availability the enterprise
strategy

26. Invitation to connect
oliver.bussmann@sap.com
www.sap.com/CIO
twitter.com/SAPCIO Visit SAP – Fujitsu
Solutions Booth on
Fujitsu Forum

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