Building your own website and CRM tools for Business.

1. THE IDEAL TRAVELLER
| THIS WORLD IS WORTH EXPLORING |

2. WHO ARE WE?
The Ideal Traveller is a travel agency based in France with 11 IATA trained
professionals. We commit to deliver high quality standards with the cheapest fares in
the market. Our goal is to make our customers travel anywhere in the world at the
cheapest fares and with end to end assistance to our customers.
We believe in making the relationship with our customers so that they should rely on us
for all their travel needs.

3. PRODUCTS AND
SERVICES

4. PREMIUM EUROPEAN TOURS
TOUR
PRICE
(IN EUROS)
DESCRIPTION
VENICE & PARIS 2789*
6 days tour, premium hotels,
local tour guide, land/water
transportation.
AMSTERDAM AND
PARIS
2100*
5 days, premium hotel,
breakfast, local tour guide.
PRAGUE,
AMSTERDAM,
PARIS
3422*
5 days, premium hotel,
breakfast, local tour guide,
land/water transportation.
PARIS & ROME 2981*
4days, premium hotel,
breakfast, local tour guide,
land/water transportation.
*EXCLUDING :5% CITY TAX

5. WHO ARE OUR CUSTOMERS?
INTERNAL EXTERNAL
HOTELS
AIRLINES
EMPLOYEES
TOUR OPERATORS
COUPLES WITHOUT
KIDS
BUSINESS TRAVELERS
TRAVEL ENTHUSIASTS
YOUNG MILLENNIALS
TARGETED
MARKET
Indians traveling from
India and other parts
of the world.

6. PROJECT SCOPE
Project scope is to open a travel agency which can take customer satisfaction with high
quality standards and maintain the long term relationship so that customers should
always visit for their travel needs, for leisure and work purposes.
In Scope:
Cheapest fares, 24*7 services, End to end support while traveling, customer relations
Out of scope:
Frauds, incomplete services
FOCUS
HOW DO WE DO IT USING

7. WHAT IS CRM?
Methodology and technical applications utilized by business
to
Improve their sales, marketing and customer service efforts.

8. UTILIZATION
B2B
B2C
Within the organization
EXTERNAL CUSTOMERS
• Passenger details
• Date of birth
• Passport details
• Membership details
• Special services
• Contact details
• Married
INTERNAL CUSTOMER
• Login details
• Date of birth
• Contact details
• Prices

9. STATERGY
Setting up CRM systems so that with
we can listen to our customers.
We can use CRM to analyze
• leads
• Potential customers
• feedbacks
• Experience
• what better we can do?
• Which part of the holiday you
enjoyed the most?
• Surveys

10. MARKETING STATERGEY
Social Media: Blogs, Posts, Advertising, Video(Visual Experience).
Direct Sales Method: Direct Mail, E-mail and online solicitation such as press
releases, newsletters, seasonal marketing messages, infographics and exclusive
downloadable guides for email subscribers.
Distribution Through Publication: Tourist Journals, Tourist Guides, Touristic
Information Offices
Touristic Channels: TLC, FOXLife, Lonely Planet, Nat-Geo
Adverts: Google Adverts, Public Adverts.

11. emarketeducation.in
WHY SOCIAL MEDIA?
upennsocialbook.wordpress.co
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13. OUR WEBSITE
https://theidealtraveller.weebly.com

14. DASHBOARD
OVERVIEW

15. We send the newsletter in every
month.
We keep them updated on our
new/upcoming deals.

16. https://share.hsforms.com/1ue4OH_qkRdaTeO9W4hfCcQ3detj
SIGN UP FORM

17. CONTACTS - COMMUNICATION

19. CREATE REMINDERS/TASKS

20. SURVERY FORM
FEEDBACK: Why, What, how, what better can we do?, which
Part of the holiday you like the most?

21. COLLECT RESPONSES

22. USING CRM WE CAN CONNECT LIVE WITH THE
WEBSITE VISITORS

23. OTHER USEFUL TOOLS:
1. socialmediaexaminer.com : why social media? (eg:
how many Indians use social media)
2. www.statistics.com : what info. On social media-to
analyze likes, leads.. etc.

24. MARKETING
OJECTIVE:
1. Creative and innovative.
2. New options to increase the value of
products and services to customers.
3. Need more customers (Indians)
traveling from India or other parts of
the world.
TACTICS
1.By offering your customers different
packages than traditional ones,
it allows us to be more competitive.
2. Taking care of their special needs.
3. Hiring an Indian tour operator for
people who cannot speak English.

25. OpportunityStrength
WeaknessThreats
• Accessibility
• Economy Pressure
• Legal laws
• Limited Market
• New to Market
• High maintenance cost
• High labour cost in Europe
• Competition in market
• Economic recession
• Seasonal tourism
• Privacy concerns
• Civil and political issues
• Market growth
• Going across borders
• Biggest tourist market
• New employment opportunities
• International customers
• Location, geographical
• Price, value & quality
• Lifetime experience
• Customised
• Flexible
• Digital accessibility
SWOT

26. PESTEL ANALYSIS
• Brexit
• Government policies may change.
• Taxation policies.
• Visa
• Customer’s safety and security concerns due to strikes/revolts.
• Movement across borders.
• No restriction by government to start a new business.
POLITICAL
ECONOMICAL
• France is a leading destination in tourism.
• Impact of European union and exchange rates
• High unemployment
• The standard company tax rate in France is 33.33%.
• The tax refund policy is also very friendly for the tourist who bought goods in France. Tourist can
enjoy 12 percent tax refund from France.

27. SOCIAL
• Cultural diversity however not without racial violence and discrimination.
• Gender and sexual diversity.
• Industrial strikes, demonstrations, and labor unrest.
• Class disparity and underclass may give rise to crime of whom youth are most likely to
fall prey to criminal activities.
TECHNOLOGICAL
• Internet is a huge influence, incline in online sales, payments, reservations
and bookings, individuals can book on their own
• Technological freedom and privacy
• communication and transfer of information bridging the gap between several parts of the
world.
• modernization of the network allowing more speed and efficiency. Traffic, accidents, timing

28. LEGAL
• Employment laws : duration, hiring firing.
• The legal length of the working week is 35 hours in all types of companies.
Employees may not work for more than 4.5 hours without a break. The French labour laws have provisions
for employee overtime, annual leave, sick leave, maternity leave, paternity leave, sabbatical leave, and
some others.
• The government has laws that allows businesses to implement their own safety systems but still have to
submit their results to an authorized governmental or independent body for inspection
• The stunning sights and sounds of France entice people from around the world
to visit the country.
• Environmental challenges like air pollution, water pollution, natural disasters, household waste, noise
pollution, and the erosion of biodiversity.
• Search and desire for products and services that are green
ENVIRONMENTAL

29. COMPETITORS

30. –Noopur Malik
THE IDEAL TRAVELLER
“THANK YOU!”