Exhibition Excellence - Choose Your Show Selection Carefully

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Selecting the right show to attend can make a big difference to your success level, qualified leads and sales—versus spending money, time and energy with no return. http://www.nomadicdisplay.co.uk/resources/show-selection/

Marketing

IMAGE COURTERSY OF:
http://www.nomadicdisplay.co.uk/
EXHIBITION EXCELLENCE
ASK QUESTIONS
IDENTIFY & VISIT SHOWS
MATCH YOUR OBJECTIVES
CONSIDER LOCATION
CHOOSE YOUR SPACE WISELY
The first questions you should be asking are "who do you want
to reach at the show?" and "what do you want to have happen?"
There are two groups of shows you should be evaluating: the
shows you are presently attending, and the shows you want to
consider for future participation. Who is your target market and
which shows do they attend?
Selecting the right shows means matching your show exhibiting
objectives with the right target audiences, the right timing to
meet buyers’ purchasing patterns and the ability to show and
demonstrate your products/services.
When evaluating a show's potential, take geographical location
into consideration. Usually 40-60% of attendees come from a
200-mile radius of the show location. Consider your distribution
area and target audience.
Every show is unique and there are many variables affecting
direction, volume and quality of traffic past your display. Be
familiar with the floor plan
CHOOSE YOUR SHOW SELECTION CAREFULLY

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Exhibition Excellence - Choose Your Show Selection Carefully

1. IMAGE COURTERSY OF: http://www.nomadicdisplay.co.uk/ EXHIBITION EXCELLENCE ASK QUESTIONS IDENTIFY & VISIT SHOWS MATCH YOUR OBJECTIVES CONSIDER LOCATION CHOOSE YOUR SPACE WISELY The first questions you should be asking are "who do you want to reach at the show?" and "what do you want to have happen?" There are two groups of shows you should be evaluating: the shows you are presently attending, and the shows you want to consider for future participation. Who is your target market and which shows do they attend? Selecting the right shows means matching your show exhibiting objectives with the right target audiences, the right timing to meet buyers’ purchasing patterns and the ability to show and demonstrate your products/services. When evaluating a show's potential, take geographical location into consideration. Usually 40-60% of attendees come from a 200-mile radius of the show location. Consider your distribution area and target audience. Every show is unique and there are many variables affecting direction, volume and quality of traffic past your display. Be familiar with the floor plan CHOOSE YOUR SHOW SELECTION CAREFULLY

Exhibition Excellence - Choose Your Show Selection Carefully

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