Max Life

1. Presented By : Nitin Jain
Class : MBA IIIsem
Roll no. : 1539470069
Session : 2016-17

2.  Introduction
 Preface of Max Life
 Objectives
Marketing Strategies of Max Life & Competitive Players
 Research Methodology
 Data Analysis
 Finding
 Problem & Suggestion

3.  Founded in 1845,
 Nautilus Insurance Company
 In New York
 Assets of just $ 17,000.
 Renamed in 1879
 Max Life Insurance Company
 First President- James DePeyster Ogden

4.  Industry- Insurance
 Type- Private
 Founded- 1845
 Headquarters- New York, US
 Key Members- James DePeyster Ogden
 Rank- Fourth, market share of 9.7%
 Profit- 414 crore(2014-15)
 Total Assets- Rs. 31,220 crore
 Total Employees- 7488 employees

5.  To find the market share of various life insurance in India.
 To suggest additions to the current product portfolio.
 To recognize the popular insurance plans.
 To showcase the influence of advertising.
 To suggest ideal policy term and premium for insurance.

7.  Type of Data
 Design
 Sampling Plan
 Sample Size
 Sample Technique
 Plan for Analysis

9.  Private players.
 Savings element.
 Preference.

10.  Study of People.
 Coordination & Communication.
 Cold Calling.
 Leaked Information.

11.  More Branches
 Strategies
 Need and Want of Customers
 Motivate Agents

13.  www.maxnewyorklifeinsurance.com
 www.answers.com “Literature Review”
 www.insurancendustry.com
 Information from Max Office and training
session.