Mera Medicare is an online platform that allows users to order medicines and healthcare products for home delivery within 2 to 12 hours in Delhi, Noida, Bangalore, and Gurgaon. Its Alexa ranking and average time spent on the site by users indicates it needs to improve website traffic compared to competitors like HealthKart. The summary recommends increasing social media presence on platforms like Facebook, Twitter, and Instagram and utilizing strategies like referral bonuses, Google Analytics, and Google AdWords to better target customers and track consumer behavior.

1. www.meramedicare.com

2. Company Overview
Mera Medicare is an online platform which allows a user /
organisation to order medicines / healthcare products & get it
home-delivered instantly
Started in July 2014
Mera Medicare provides an effective-tail platform to both
healthcare professionals and customers while solving their
key challenges.
Delivers the medicine and other products to customers
within 2 to 12 hours
Currently serving in Delhi, Noida, Bangalore and Gurgaon

3. Alexa Ranking

4. MeraMedicare.com vs HealthKart.com
 Based on Alexa ranking, Mera Medicare should concentrate on improving
website traffic
 96 % sites are faster than Meramedicare.com in terms of average load time.
 As per Alexa.com results, the average time spent by user is also less compared
to its competitors
Factor Mera Medicare HealthKart
Alexa Ranking in India 32,202 611
Time spent by users daily 3:35 min 5:04 min

5. Social Media Penetration
 The social media penetration must
be increased in all the platforms
 Mera Medicare should increase the
number of posts to increase the
penetration
Social Networking Site Mera Medicare Health Kart
Facebook 9,739 5,59,707
Twitter 286 14,600
Instagram 458 1041
Best time to share on Social Networking Sites
Networking Site Time of Day
Facebook
Twitter
Linkedin
Google+
1:00PM-4:00 PM
1:00PM-3:00 PM
12:00PM-1:00PM
9:00AM-11:00AM

6. Social Media Strategies
 Referal bonus
– Referal bonus to the users should be given based on the number of
customers they refer.
 Google Analytics
– Mera medicare should register for google analytics
– This helps in tracking consumer behavior
– Identification of target market
– We can identify the key customers traffic generation locations
– Tracking of user flow on the website.
 Register for Google Adwords to advertise online
This will show the ads only to the targeted customers.

7. Overall a Smart Choice
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