What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?

1. Challenges of 21st Century –
Information Overload
(Need for Personalized Marketing)

2. INTRODUCTION
•Increasing Information overload
•Shorter product cycles
•Technological diffusion – E- Wallets, Payment Banks, Mobile Apps;
•Increasing disposable of incomes;

3. BACKGROUND
• Personalized Marketing
• Using Social Media
• Use of Cognitive Heuristics
• Share of Heart

4. Customization
• Customization
• Personalization
• Product Adaption at Individual Level

5. Cultural Sensibilities
• Culturally Sensitive Brands
• Etnoconsumerism
• Adaptation
• Geographic Fit
• Avoid Vernacular mistakes

6. Local Vernacular Language
• Vernacular language usage
• Using local language
• Taking care of Culture
– Heritage
– Social Beliefs
– Culture

7. RESEARCH PROBLEM
•Credibility Evaluation in Digital environment using Cognitive Heuristics
•Evaluating the role of Digital Financial Literacy, Advertising & Marketing,
Vernacular Language and Consumer Support in increasing the usability of
M Commerce in Tier II and Tier III cities
•Studying the impact of Marketing and Advertising on Consumer Attitude
towards e-Commerce in Tier – II and Tier III cities
•Digital Fraud Mitigation through preventive measures and Digital Financial Literacy
•Describing the role of Digital Literacy in creating a secured Marketing environment

8. CONCLUSION
• Personalized Marketing can lead to better markets &
customer satisfaction
• Use of associations & story telling helps in customer
retention
• Cultural and Social Factors have a major role to play
in the adoption of the product or service

9. My Role in creating Personal Brands
My Role
• Research on relevance of Ethno consumerism
• Developing a theory on Personalized Marketing
• Highlighting the importance of Personalized Marketing in age of
information overload