This document discusses the basics of color in graphic design. It explains that color plays a vital role in design and communication by drawing attention, evoking emotions, and conveying meaning without words. It then discusses color theory, including primary and secondary colors, hue (the name of the color), saturation (intensity), and value (lightness or darkness). The document also explains different color schemes like monochromatic (one color), analogous (adjacent colors on the wheel), complementary (opposite colors), triadic, and tetradic. It provides tips on using color schemes and cautions against certain bright combinations.

1. Graphic Design
Basics of Colors

2. COLORS

3. It plays a vital role in Design & everyday Life, it can
draw your eye to an image, evoke a certain mood or
emotion even communicate what important to us
without use of words et al

4. By selecting a color and/or color combinations for
your brand you will take the first step in growing a
favorable acceptance in your chosen industry.

5. Why so much importance to color?

6. When it comes to marketing and advertising, color
plays an important role in brand identity. When
designing a logo for a business, graphic designers
should always take into account the way people
interpret color, because different colors portray
different ideas and meanings—whether the viewer
realizes it or not.

7. Have you ever seen detergent or dish washer soap,
toilet soap, etc, packaging in absolute
Black ????

8. So how do we know which colors look good together and
which ones don't? The answer is simple:
Color Theory

9. Color Basics

10. So, there are basically two categories:
Color Types
SecondaryPrimary

11. Primary Colors

13. Secondary Colors are created by combining two
primary colors Red & Yellow Make orange
and so on ….

14. If we mix these colors together, we get even more
in-between shades, like red-orange and yellow-green.
All together, they form what's called a color wheel.

15. Color
Wheel

16. Now, let’s take this a little bit forward with Hue,
Saturation and Value

17. ?

18. Hue
It is the simplest, to put it another word
it is another name of Color

19. Hue
More precise definition could be :
It is the primary value of a color and how the color red, green,
blue, purple, etc. is perceived through the eye.

20. Hue

21. Saturation
It refers to Intensity, Highly saturated colors are brighter or richer.
Desaturated colors have less pigment and therefore less oomph

22. Saturation
More precise definition could be :
It is the overall intensity or brightness of the color, any color
that appears dull is referred to as desaturated.

24. Value
Value has to do with how dark or light the color is

25. Value
As you can see below, this gives us many different
shades, from a deep reddish brown to a light pastel pink.

27. Creating Color Schemes
So, how to do that?
There are actually tried-and-true formulas based on something called color
harmony that can help.

28. Monochromatic – It uses one color or
hue, it is easiest to do.
To create a monochromatic color scheme,
pick a spot on the color wheel, then use
your knowledge of saturation and value
to create variations.

29. Monochromatic

30. Analogous – it uses colors that are next to
each other on the color wheel

32. Complementary – it uses colors that are
opposite to each other on the color wheel

34. Triadic– it uses colors that are three
colors that are evenly spaced on the color
wheel, forming a triangle on color wheel

36. Tetradic– it uses colors that form
rectangle using two complementary
pairs

38. Things not to do – though not a complete
guide, but a starter sort of

39. Hello
World,
Hello
World,

41. Bright Colors – tend to be more fun

42. Desaturated Colors – often appears more
serious or businesslike

43. One can take inspiration or create color
palette from nature, pics, etc.

45. Thank You