Google Analytics and Google Search Console were used to test the SEO of a website. Google Analytics was used to examine metrics like bounce rate to determine website popularity and test the effectiveness of paid and unpaid campaigns. It also tracked users, sessions, and bounce rate over three months for the site www.charodigital.com. Google Search Console was used to check search analytics, backlinks, submit and test a sitemap, and test a robots.txt file. It provided a graph of overall website performance including clicks, impressions, click-through rate, and position.

1. 3.2 System Testing
For SEO testing and verification, Google Analytics and Google Search Console were used:
3.2.1 Google Analytics
Through Google Analytics, test for various SEO related aspects were done. For an
instance, popularity of a website can be determined by carefully examining the metric
called "Bounce Rate". Internee used Google Analytics to test the effectiveness of
different campaigns: paid campaigns (AdWords Advertisement) and unpaid campaigns
(such as links from SERP pages).
Similarly, Google Analytics data can be used to test the effectiveness of different
campaigns: paid campaigns (such as Adwords advertisement) and unpaid Campaigns (such
as links from SERP pages).
Figure 3.3: Test Case-1 (Google Analytics)
The above figure is Google Analytics dashboard that shows tracking of charo digital of
June month. The chart shows the total number of users visiting the site, new visitors,
Returning visitors, Pages/views and so on.

2. Figure 3.4: Test Case-2 (Google Analytics)
The above figures shows the tracking of website www.charodigital.com of 3 months from
April to July. It shows the total no of users, no. of new users, sessions, Bounce rate and so
on.
Figure 3.5: Real time users of www.charodigital.com.
3.2.2 Google search console:
I have used Google Search Console (previously known as Google Webmaster Tool) to perform
lot of different things such as:
 Check search analytics (such as: search queries, clicks)
 See backlinks to the website
 Submit and test a sitemap
 Write and test a robots.txt file

3. Figure 3.6: Test Case-3 (Google Search Console)
This above figure shows the graph of overall working performance of website
charodigital.com. As from above we can see total no. of clicks, impressions, CTR(click
through rate), Position etc.