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2019 Tequila Aficionado Influence Marketing Package

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The Tequila Aficionado 2019 Influence Marketing Package is the first program of its kind: A comprehensive program of Advertising, Social Marketing, and Content Creation.
Our Partners receive all the benefits of our influence which acts as an additional platform that is already built and touching millions of tequila aficionados every month.
Available exclusively to Tequila Aficionado Brands of Promise© Nominees and select brands of agave spirits.

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2019 Tequila Aficionado Influence Marketing Package

  1. 1. 2019 Influence Marketing Package Offered exclusively to Tequila Aficionado Brands of Promise© Nominees
  2. 2. Contents 1. The First Program of its Kind • What’s Included 1. Partner With Us • What’s in it for you? • What we can do for you 2. About Us • Bringing agave spirits and consumers together since 1999 • Our team • Our audience 3. Next Steps 4. Contact Us 2
  3. 3. THE FIRST PROGRAM OF ITS KIND 3 A comprehensive program of Advertising, Social Marketing, and Content Creation. Our Partners receive all the benefits of our influence which acts as an additional platform that is already built and touching millions of tequila aficionados every month.
  4. 4. What’s Included •Linked ad in the Tequila Aficionado Newsletter for 12 months (includes over 20 newsletters) [$2000 Value] •Header ad on TequilaAficionado.com for three days every month for 12 months [$720 Value] •A Pinterest Pinboard on Tequila Aficionado, Lisa Pietsch and Mike Morales’ Pinterest accounts (and shared with you if you have Pinterest) reaching over half a million people every month [$500 Value] •Pinning (to Pinterest) everything you post to Instagram and tweeting it to Tequila Aficionado, Lisa Pietsch and Mike Morales’ Twitter followers [$3650 Value] •3 (or 1 x 3) Sipping Off the Cuff episodes posted as Facebook Native video [$1488 Value] •3 (or 1 x 3) Sipping Off the Cuff episodes shared on LinkedIn [$1488 Value] 4 A comprehensive program of Advertising, Social Marketing, and Content Creation. Advertising •45 Minute video interview with Mike Morales (Appearing on YouTube, Facebook Native, LinkedIn, and in audio on our Podcast available on your Amazon and Google devices, and a multitude of online podcast players and mobile apps) [$1984 Value] •English transcript of video interview with Mike Morales including embedded one-click tweetable quotes about your brand on TequilaAficionado.com [$100 Value] •One original recipe or pairing platter instructional created for your spirit on Tequila Aficionado and included in our 2019 Tequila Aficionado Cookbook [$485 Value] •3 (or 1 x 3) Sipping Off the Cuff transcripts in English including embedded one-click tweetable quotes about your brand and a Pinterest-ready image on TequilaAficionado.com [$300 Value] •3 (or 1 x 3) Sipping Off the Cuff transcripts in Spanish including embedded one-click tweetable quotes about your brand and a Pinterest-ready image on TequilaAficionado.com [$300 Value] Social Marketing Content Creation
  5. 5. PARTNER WITH US 05
  6. 6. What’s in it for you? By partnering with Tequila Aficionado, you will connect with the world’s leading information source on all Mexican Spirits and the consumers who buy them, building your brand reach exponentially. 06
  7. 7. What we can do for you For Starters… Exclusive Advertising •We can include your brand’s banner and link on the www.TequilaAficionado.com header. •We can include your brand’s banner and link on the www.TequilaAficionado.com bi- monthly newsletter. Visibility to Your Brand Social Media We can share and promote your content to a qualified, relevant and large audience across our main social media platforms: Facebook, Instagram, Twitter, etc. Blog content We can create original content such as pairings and interviews to promote your brand to our qualified, relevant and large audience across our blog and online platforms. Video content We can produce creative video content that showcases your brand and ours. Event Introductions We can provide you with introductions to influencer events and organizers of all the major agave spirits events in the U.S. and abroad to ensure you have access to an abundance of high-quality connections to make your brand stand out as it should. 07
  8. 8. ABOUT US 08
  9. 9. Bringing craft agave spirits and discerning consumers together since 1999 TEQUILA AFICIONADO 9 • Tequila Aficionado is the largest and most far-reaching media organization in the tequila world and has been dedicated to teaching consumers about craft Mexican spirits since 1999. • Our following is completely organic and never buffed up with fake followers, likes, or engagement. We pride ourselves on organic growth and transparency.
  10. 10. OUR TEAM 10 Mike is happiest when he is sharing his love for tequila and other Mexican spirits with those who are willing to learn. He has well over 500 tequila and Mexican spirit reviews on YouTube, is a consultant to the tequila industry, and the nation’s foremost Tequila Journalist. MIKE MORALES The Face and Voice of Tequila Aficionado Media Lisa has been strategically managing social media and marketing for New York Times Bestselling Authors and Award-Winning tequila and mezcal brands for the past 20 years. Her knowledge and expertise of social growth are responsible for Tequila Aficionado’s massive organic growth over the past 7 years. LISA PIETSCH Tequila Aficionado Marketing and Social Media
  11. 11. OUR AUDIENCE FACEBOOK 6,541 Followers • Page View Growth 52% Monthly • Page Likes Growth 111% Monthly • Post Reach 29,000 TWITTER 13,548 Followers • Tweet Impressions 156,000 • Tweet Reach 198,000 • Exposure 1,000,000 Impressions INSTAGRAM 7,671 Followers • 19,315 Impressions Weekly • 345 Profile Visits Weekly • Audience Growth 268 Weekly • 67% Male/33% Female • 34% Age 25-34 • 32% Age 35-44 • 18% Age 45-54 11
  12. 12. OUR AUDIENCE PINTEREST 759 Followers • 63,200 Monthly Views • Daily Impressions 3,575 • 76.9% Female/13.8% Male • 27.6% Age 21-24 • 28.3% Age 25-34 • 19.4% Age 35-44 YOUTUBE 562 Subscribers • Watch Time Growth 25% Monthly • Views Growth 27% Monthly • Subscriber Growth +20 Monthly PODCAST • 2,832 Plays Per Month • Average 45 plays per Episode • Available on 10 Platforms 12
  13. 13. Next Steps 13 • Confirm your brand’s participation • We’ll send your invoice for $6,000. • We’ll set your payment date as your start date and get to work!
  14. 14. CONTACT US: Mike Morales Lisa Pietsch Lisa@TequilaAficionado.com 1-830-765-2943 14
  15. 15. THANK YOU!

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