This talk addresses the usage of no/low-code platforms in digital commerce scenarios. There will be some theory, but also a lot of examples and practical showcases. If you are a tech-savvy e-commerce manager and want to achieve your business goals without costly and lengthy IT projects, then this talk is for you. If you are a hard-core developer, then you may find some of the contents disturbing.

1. Nils Breitmann
What do you get when Excel and
Powerpoint are having a Baby?
Systems & Solutions

2. OPTION 1:
TYPING CRYPTIC
CODE IN TEXT FILES

3. OPTION 2:
FANCY VISUAL
INTUATIVE GESTURE/
VOICE/ WHATEVER
INTERFACES

4. OPTION 1 OPTION 2

5. What is the problem with Developers?
TOO SLOW TOO EXPENSIVE TOO HARD TO FIND

6. 6
Source: The Forrester Wave™: Low-Code Development Platforms For AD&D Pros, Q4 2017
What are the challenges organizations face using traditional
coding with programming languages and frameworks?

7. 7
https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Digital_economy_and_society_statistics_-_enterprises
03/2018
ICT - Information and
Communications Technologies
ICT-enabled solutions that require
specialists to develop, adapt,
maintain or support IT systems may
include: web solutions for enterprise
websites and e-commerce
Enterprises that had difficulties in filling ICT vacancies

8. 400+ Developers!? WTF!
https://prezi.com/p/4bwxooscihil/2018-06-26-rewe-digital-meetup-juni/

9. Disrupt or be Disrupted

10. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details Ordering
Extend contract Community
Education Solutions
MOBILE
Order history / status Inventory
Transmission of biometry data
Patricia Miller
(Customer)
Cortana
Alexa
Smart Drill
Customer Centric Business
SMART DEVICE VOICE / CHAT

11. 11
What the Customer sees…
Operational Processes
• Product information management
• Content management
• Marketing management
• Pricing and contracts
• Fulfillment
• Returns and warranties
• Customer service
• Fraud, audits and investigations
• Incident management
• Org. structure and internationalization
• …and on and on
Necessary
for seamless
customer
journey
around the
whole
customer life
cycle

12. What are the alternatives?
Optimize Coding
- Agile
- DevOps
- Microservices
- Frameworks
- Cloud Platforms (PaaS)

13. What are the alternatives?
Optimize Coding
- Agile
- DevOps
- Microservices
- Frameworks
- Cloud Platforms (PaaS)
Minimize Coding
- Standard Software (No-Code)

14. 14
Standard Commerce
Features…

15. 15
CMS Systems, etc…

16. What are the alternatives?
Optimize Coding
- Agile
- DevOps
- Microservices
- Frameworks
- Cloud Platforms (PaaS)
Minimize Coding
- No-Code / Standard Software
- Low-Code

17. Citizen Developers
A citizen developer is a business expert who creates
new business applications.
Why? Speed up software delivery!
- Innovate to win, serve and retain customers
- Respond fast to customers, competitors and market
changes

18. What are the alternatives?
Optimize Coding
- Agile
- DevOps
- Microservices
- Frameworks
- Cloud Platforms (PaaS)
Minimize Coding
- No-Code / Standard Software
- Low-Code
- Data Models and Forms

19. 19
CRM Systems:
Data Entities and Relations
(just Configuration)

20. 20
Forms

21. 21

22. 22

23. What are the alternatives?
Optimize Coding
- Agile
- DevOps
- Microservices
- Cloud Platforms (PaaS)
Minimize Coding
- No-Code / Standard Software
- Low-Code
- Data Models and Forms
- Integration and Processes

25. elastic.io for real-time Integration

26. Order Approval with Biztera and zapier
INTERSHOP REST API
REST API / WEB HOOKS / EVENTS
RESTAPI/WEBHOOKS
Product Information
Management
Content Management
Commerce
Management
Order Management
Standard AdapterStandard Adapter
WEB
RESTAPI/WEBHOOKS
RESTAPI/WEBHOOKS
RESTAPI/WEBHOOKS
WEB
order approve
Patricia Miller Andrew Adams

27. zapier

28. 28

29. Node-RED for Business Processes

30. What are the alternatives?
Optimize Coding
- Agile
- DevOps
- Microservices
- Cloud Platforms (PaaS)
Minimize Coding
- No-Code / Standard Software
- Low-Code
- Data Models and Forms
- Integration and Processes
- Apps

31. Low-Code Development Platforms
The Forrester Wave: Low-Code Development Platforms For AD&D Professionals, Q1 2019
Forrester Research expects the market
for low-code and no-code development
platforms to grow from $3.8 billion in
2017 to $21.2 billion in 2022

32. What do you get when Excel and Powerpoint are having a Baby?
+
=

33. Powerapp Demo

34. AI-Assisted Development to Elevate Low-Code Platforms

35. Low-Code Risks
• Shadow IT
• Security
• Compliance
• Lack of control
• Low-Code becomes complex
unmanageable code

36. What starts like this…

37. …can easily end up like this!

38. OPTION 1 OPTION 2

39. Conclusion
Citizen
Developer Zone
IT
Zone

40. Recommendation
1. Use developers wisely!
• for complex, differentiating apps
• build connectors for low-code
platforms
2. Empower business users to be
creative on their own!
• Provide low-code development
and runtime environments
sanctioned by corporate IT

41. Jena | San Francisco
Melbourne | Hong Kong
Amsterdam | Berlin | Frankfurt
Hamburg | Ilmenau | Kopenhagen
London | Nuremberg | Paris | Romsey
Sofia | Stuttgart
Furthermore Intershop is represented in
Austria, Belgium, China, Denmark, Finland,
India, Italy, Norway, Russian Federation, Spain,
Sweden, Switzerland, and Turkey.
www.intershop.com

42. Jena | San Francisco
Melbourne | Hong Kong
Amsterdam | Berlin | Frankfurt
Hamburg | London | Nuremberg
Paris | Rio de Janeiro | Rochester
NY | Sofia | Stuttgart
Furthermore Intershop is represented in
Austria, Belgium, China, Denmark, Finland,
India, Italy, Norway, Russian Federation, Spain,
Sweden, Switzerland, and Turkey.
The world of commerce is changing.
Unlock your potential with the exciting possibilities
of Intershop omni-channel commerce.
www.intershop.com
42