Big Data analytics had emerged and getting a spot inside the Halal Industry scene.

1. Hello Everyone!
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● HAFSHAH SALIH 2017313299
● NIK MUHAMMAD AIZUDDIN 2017592909
● NURULHANIM ASMIRA 2017171531
● ZARRITH NATASHA 2017794975

2. DATA POOL TECH
TRANSFORMING
HALAL MARKET
#SemakSebelumSebar
#Halal4.0

3. 1.
INTRODUCTION
Hafshah Salih

4. Quick Definition
Halal food definition:
● 1. Free from any component that Muslims are
prohibited from consuming according to Islamic law
(Shariah).
● 2. Processed, made, produced, manufactured and/or
stored using utensils, equipment and/or machinery
that have been cleansed according to Islamic law.
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Source: (Islamic Council of Victoria)

5. 5Source: (Halal Industry Development Corporation)
Diverse sectors of halal products

6. Overview of the Global Halal Industry
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Market value of halal foods worldwide from 2017 to 2023 (in trillion U.S. dollars)
Source: (The Statistics Portal, 2019)

7. 7
A Glimpse of Malaysian Halal Industry
Source: (Jabatan Kemajuan Islam Malaysia, n.d.)
The local halal industry contributed
approximately 7.5% to Malaysia’s
gross domestic product (GDP)
Source: (Zainudin, 2018: The Malaysia Reserve)

8. THE PROBLEM
WITH CURRENT
HALAL INDUSTRY
Nik Aizu

9. “
Over the past decade,
there have been many
incidents nationwide
where meat and
poultry has been
mislabelled as “Halal”
misleading Muslim
consumers. - Halal Meat
Fraud and Safety Issues in the
UK (2017)
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10. 10
Sept 2014: United Kingdom
A wholesaler has been hit with fines and court costs
of more than £60,000 after consumer watchdogs
discovered the company selling meat it falsely
claimed was halal to Muslims.
June 2015: Ireland
A Newry food company has been ordered to pay
more than £70,000 costs for falsely labelling beef
products and Halal meats.
Global Halal Issue (Article Evidence)
Salama. (2014). UK: Birmingham wholesaler fined
£35,000 for selling non-halal meat to Muslims
News, B. (2015). Food company Freeza Meats
fined £70,000 costs

11. 11
May 2017: Michigan, USA
Mohamed Bazzi claims he specifically ordered a
pizza labelled ‘halal’, which means it shouldn’t contain
pork and would be prepared according to Islamic law,
from Little Caesars in Michigan, USA last week.
Global Halal Issue (Article Evidence)
Mann, T. (2017). Man sues takeaway for £77million after
‘finding pork on his halal pizza’

12. 12
Now we know that…
There have been many incidents where food
products mislabelled as “Halal” misleading
Muslim consumers. After analysis of few
studies, we can conclude:-
Have you encountered into
any similar event to these?
GETTING truly halal-certified
products can be quite a
challenge for many Muslims,
especially when overseas.
Eg – Seoul, Korea/ Shenzen, China /
Phuket, Thailand
There was widespread mislabelling of Halal chicken.
The addition of water to ‘pump up’ chicken was a common
practice over 50% of the chicken weight was added water.
The water used in “pumping-up” the chicken was found to
contain proteins to aid the retention of water in the
carcasses, these proteins were of porcine and bovine origin.
Additives used in chicken were often not included on labels.”
(Research Gate, 2017)

13. 4.
INNOVATIVE HALAL
MOBILE APPS
Sha & Nurul Hanim Asmira

14. 14
What is
“GLOBAL
HALAL
DATA
POOL”
anyway?
Global initiative connects accredited
Halal suppliers, manufacturers, product
service providers, buyers and retailers
onto the global market place.
Instant access to global Halal suppliers
and buyers. No matter where you are
To ensure information in the system is
updated to enable the global buyers
verify the information
Source: Global Halal Data Pool

15. Show and explain your
web, app or software
projects using these
gadget templates.
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VERIFY
HALAL
CONCEPTS
#SemakSebelumSebar

16. What is Apps?
History
Verify Halal Apps developed
by local company, Serunai
Commerce in 2017 and
approved by JAKIM
Integrated Data
Connect with 74
international Halal
certification bodies
Contributions
Allow customer to know
Halal products in local or
international countries
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17. Strength
● Approved by JAKIM
● Connect into local and
international countries
Opportunities
● Technology
advancement
● Increasing demand of
Halal product
Weakness
● Unable in certain products
● Poor mobile optimization
Threats
● Faster-growing the use of
technology (competitor entry)
● Existing apps with similar
function
SWOT Analysis

18. 5.
CONTRIBUTION & IMPACTS
TOWARDS THE GLOBAL
HALAL SCENE
Zarrith Natasha

19. IMPACT TOWARDS
SOCIETY
• Provide peace of mind to consumers
• Ease the consumers to verify their food consumption despite
in many different countries
• Avoid speculation among the consumers
Ghazali, R. (2016, October). The Star Online News, B. (2014)
• The news articles show that
the issue of Halal has caused
many people especially
Muslims to condemn and
boycott the food/drinks that
they hesitate with especially
the ones without Halal logo
by JAKIM
• Disappoint many customers
• Customers spread many
speculation no matter is right
or wrong

20. 20
IMPACT TOWARDS
COMPANIES
• Able to protect the company’s reputation
due to speculation spread over by
customers whether its good or bad
• Provide businesses with competitive
advantage
• Shifted to become Halal oriented as it is
part of the ethical conduct

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22. 22
4.
Potentials of
big data in
Halal
Operation
Moving forward &
Future Improvements

23. We recommend to upgrade into a Full
Fledge E-Commerce Platform:-
● Can not just check the status of the
products, but also buy them online.
● Help tourist find nearest Halal
Restaurant. (Halal Waze)
Moving forward & Future
Improvements
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24. Other technology transforming
global halal market
BLOCKCHAIN
● Can authorise Halal
Certs online with no
worries.
● Keeps all kind of
records in every
phase in the whole
supply chain. From
productions to
distributions.
ARTIFICIAL INTELLIGENCE
● Use a high speed cameras
to record the slabs of the
chicken slaughtered and
process the picture int
software.
● Slaughtered chicken that
doesnt fit the syara, the
alarm system will sound and
it will be isolated.
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25. F2F INTERVIEW
Taking picture with the Manager of Serunai Company,
Puan Intan and one of her staffs
Informative bunting at Verify Halal booth set up during
MIHAS

26. REFERENCES:
Ghazali, R. (2016, October). The Star Online. Retrieved from Jakim: Starbucks drinks are halal: https://www.thestar.com.my/news/nation/2016/10/25/jakim-
starbucks-drinks-are-halal/
Global Halal Data Pool. (n.d.). Retrieved from Instant access to global Halal suppliers and buyers: https://www.globalhalaldatapool.com/
Halal Industry Development Corporation . (n.d.). Retrieved from Diverse sectors of halal products:
http://www.hdcglobal.com/publisher/alias/?dt.driverAction=RENDER&pc.portletMode=view&pc.
Islamic Council of Victoria. (n.d.). Retrieved from What is Halal? A Guide for Non-Muslims: https://www.icv.org.au/about/about-islam-overview/what-is-halal-a-guide-
for-non-muslims/
Jabatan Kemajuan Islam Malaysia. (n.d.). Retrieved from http://www.islam.gov.my/bahagian-hab-halal/198-profil
Mann, T. (2017). Man sues takeaway for £77million after ‘finding pork on his halal pizza’. Retrieved from Metro UK: https://metro.co.uk/2017/05/31/man-sues-
takeaway-for-77million-after-finding-pork-on-his-halal-pizza-6674969/
News, B. (2014). Muslim groups call for boycott of Cadbury in Malaysia. Retrieved from BBC News: https://www.bbc.com/news/business-27616258
News, B. (2015). Food company Freeza Meats fined £70,000 costs. Retrieved from BBC News: https://www.bbc.com/news/uk-northern-ireland-33317601
Salama. (2014). UK: Birmingham wholesaler fined £35,000 for selling non-halal meat to Muslims. Retrieved from Halal Focus: https://halalfocus.net/uk-birmingham-
wholesaler-fined-35000-for-selling-non-halal-meat-to-muslims/
The Statistics Portal. (2019). Retrieved from Market value of halal foods worldwide from 2017 to 2023 (in trillion U.S. dollars):
https://www.statista.com/statistics/562857/market-value-of-halal-products-worldwide/
Zainudin, A. (2018, April 4). The Malaysia Reserve. Retrieved from https://themalaysianreserve.com/2018/04/04/halal-industry-contributed-7-5-to-gdp-in-2017-says-
dpm/

27. Thanks!
Any questions?
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