Work done at Tata Elxsi

2. Cherry Blossom Handyshine
Worked on an Innovation based product for Reckitt. The handyshine was imporved in terms of contours,
form, surface grip as well as extensive work was done on materials and their application, Keeping in mind
rigid cost restrictions.

3. Rice and Spice
Worked on creating an exciting and eye-catching identity for a new range of ready to cook rice dishes.
Created a successful visual identity as well as worked on mulitple 3D forms to act as a diffrentiator in a
cluterred shelf space. Contributed and supervised product shoot for the same as well as tertiary packaging.

4. Rexona Innovation Project
The Design brief for this project was very interesting. A design intervention was required to highlight the
product (REXONA ROLL ON) on the shelf, to break the clutter and to generate primary interest. Many routes
and ideas were explored before finalising on the below image.
This simple idea was based on pop up cards and it perpertuated the idea :‘No dressing table is complete
without a Rexona Roll on’
Material : Printed card paper with a reflective sticker.

5. AirWick Aroma Oil Packaging
For AirWick Aroma OIl Packaging project we had to offer a design solution which would showcase a glass
object while keeping it safe as well as rattle free during transport and storage.
The Innovation in the packaging was the Curve on the carton that was worked out as well as the internal
structure to keep the glass bottle safe.

6. Door Graphics For the Indian Home
In this project for Haier, the client was interested in undertanding what Motifs/Designs/Graphics are
intrinsically Indian and how they could be used on a consumer electronic device to adapt it for the
Indian Market. The below listed option was chosen as the Contemporary Indian Aesthetic.

7. Packaging Research and Directions for
A Packaging Research that was conducted for Lakme. The Lakme consumer was studied and
3 distinct categories emerged. The design/Packaging needs of each were distinct and unique.
Keeping this in mind, concrete packaging directions were established. Below is a brief snap-
shot of the research and its findings, as well as Packaging Directives.
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