Food & Beverage Innovation Forum (FBIF) committee announced winners of “Marking Awards” on April 18, 2018. This year’s “Marking Awards” has received a total of nearly 400 packaging designs from 124 organizations and agencies worldwide. After the final round, forty excellent works from professional groups (brands, design agencies, suppliers and independent designers) and student groups were selected out and awarded with great honor. The “Marking Awards”, specialized in the packaging design of food and beverage, was born to dig out and honor those brilliant packaging designs. The committee selected 24 professionals from top international brands and design institutes to build up its jury. The committee and its jury, with a comprehensive consideration of the six criteria from aspects of design, relevance, innovation, technology, utility and integrity, adhered to the principles of “justice, fairness, openness, high standards and internationalization”, ensuring the integrity and justice of this contest to its most extent. Let’s take a look at these top packaging designers as jury members and enjoy the 40 award-winning packaging works (30 from professional groups and 10 from student groups).

1. 2018 Marking Awards Winners Announced!
FBIF 食品饮料创新
Food & Beverage Innovation Forum (FBIF) committee announced winners of “Marking Awards” on April 18, 2018.
This year’s “Marking Awards” has received a total of nearly 400 packaging designs from 124 organizations and
agencies worldwide. After the final round, forty excellent works from professional groups (brands, design agencies,
suppliers and independent designers) and student groups were selected out and awarded with great honor.
The “Marking Awards”, specialized in the packaging design of food and beverage, was born to dig out and honor
those brilliant packaging designs. The committee selected 24 professionals from top international brands and design
institutes to build up its jury. The committee and its jury, with a comprehensive consideration of the six criteria from
aspects of design, relevance, innovation, technology, utility and integrity, adhered to the principles of “justice,
fairness, openness, high standards and internationalization”, ensuring the integrity and justice of this contest to its
most extent.
Let’s take a look at these top packaging designers as jury members and enjoy the 40 award-winning packaging
works (30 from professional groups and 10 from student groups).

2. Judges of Marking Awards

3. 01、Award-winning Works | Professional
Work’s Name: LIFEWTR Series 3
Prize Winner: PepsiCo Design & Innovation
Introduction: LIFEWTR partnered with the Council of Fashion Designers of America (CFDA), inviting emerging
fashion designers to design mark on bottle of Series 3 products. LIFEWTR designs provide exposure for emerging
artists and creatives from the worlds of graphic design, fashion, fine arts, photography and more.

4. Work’s Name: Taylors of Harrogate
Prize Winner: Pearlfisher.
Introduction: The new identity mark – a lockup of the “T” and “H” to form a window – is inspired by the idea of
opening up a beautiful world of flavor, or peering into a space of revered expertise. To reflect the brand’s stress on
creativity, the company commissioned artists from different corners of the world to create unique illustrations
around which the packaging expression for each range was based.
Comments: For this family company founded in 1886, its heritage is its unique advantage. The whole series of
packaging design, the visual beauty and its interpretation to “the spirit of craftsmanship”, all are enchanting.

5. Work’s Name: Caronil Children Vegetable Noodles
Prize Winner: Shanghai HeGuan Enterprise Management Consulting Co., Ltd.
Introduction: These Children vegetable noodles use flour with vegetable juices of different colors to make different
vegetable shapes and attract children’s interest. Meanwhile, it reflects what’s inside, making it simple, direct and
easy to identify.
Comments: I like the use of flour to depict the product´s ingredients. Brilliant ideas and excellent execution are both
indispensable. There’s a huge children’s noodle market, but many of these products have a very common
packaging design, prevailing with real children’s photos, cartoon characters and animals. Without their channel
advantages, why exactly would consumers buy them? These mediocre packaging designs just show which category
they belong to, while those excellent packaging designs give consumers the reasons to buy, and even shape the
uniqueness of the brands. For this packaging design, it is vivid and funny yet with sincerity. It quickly establishes
brand recognition and competitive advantages. What’s worth advocating is that it encourages designers to leave
away from computers and material websites, instead, to feel the real life and get inspiration from the real life.

6. Work’s Name: The He Yi Sheng "Chu tea is courtesy, a prosperous new year" New Year's Classic Collection Gift Box
Prize Winner: Shenzhen Rich Time Media Co., Ltd.
Introduction: This is a New Year gift box package of Yangloudong black brick tea based on ancient Silk Road, "The
Ancient Tea Horse Road," Chibi Hubei, striving to create a unique sense of opening ceremony, and what is different
from similar products in the current market is its unique open way (easy-to-tear open way). Gift box packaging
design highlights the handmade features and lingering charm of traditional Chinese New Year gifts. Pictures of the
packaging core illustrations draw lessons from the Jin Dynasty brocade works "Spring Akiyama" in the brocade
pattern performance practices. Integrating the elements of New Year's greetings from traditional Chinese culture in
the figure of number 8, while "Chu tea ceremony" (the name of the product) is cleverly integrated into the
illustrations in the form of seal.

7. Work’s Name: Laiyifen New Year's Gift Box
Prize Winner: Shanghai Visdombrand Enterprise Management Co., Ltd.
Introduction: Specially allocated red, together with golden logo and words which outstand the New Year’s joyous
theme, are applied to the whole design work ranging from cartons for express delivery, gift box, to the inner paper
cans. The materials for the packages are chosen ecologically and environment-protectively. All illustrations in the
packages are focused on the popular Chinese wishes for "gold on the cake", with lucky symbols specially drawn by
excellent artists, including purple swallows for peace, peacocks for longevity, golden pheasants for fortune and
magpies for beauty and glory. The package designs present the Layifen Gold giftboxes a typical eastern aesthetics of
life art and high-end brand image.

8. Work’s Name: Lan Fong Yuen Stockings Milk Tea
Prize Winner: Cowan, Shanghai
Introduction: The modern authentic brand style completely resonates with younger Chinese target consumers’
interpretation and vision surrounding HK style and food lifestyle. To further reinforce the communication of
authenticity with a modern touch we empower the brand style beyond packaging to deliver a holistic brand
expression: simplicity, authenticity and creativity.

9. Work’s Name: Johnnie Walker Blue Label Limited Edition—Carp and Dragon
Prize Winner: Dragon Rouge Branding (Shanghai) Co., Ltd.
Introduction: The “Carp Leaping over the Dragon Gate” Johnnie Walker Limited Edition packaging immortalizes
the rivers of China and their role in the story of Chinese progress through the visual storytelling of a fable with a
timeless message. This ancient tale is visually told in a stunning illustration that truly encapsulates the spirit of not
only the China’s rivers but also of the entrepreneurial dream of many in today’s China by showing imagery of
China’s past and present in the design details. As one turns the bottle, more and more details come into focus,
presenting a layered story rich in history and promise.
Comments: Its design is noble and magnificent, highlighting the noble dignity of the product. Illustrations are vividly
stretched on the packages, with strong expressive force. It’s a relatively mature product.

10. Work’s Name: The Third Generation of Bowl Can
Prize Winner: ORG Packaging Co., Ltd.
Introduction: The product is mainly used for sealed package of food. It has good anti-rust and shock absorption
function same with conventional metal can. The sealed package can meet anti-acid, sulfur-resistant and corrosion
resisting requirement against the sterilization process, so as to make food achieve commercial sterilization and
guarantee period extension and therefore meet marketed standard of products. Through this design, the product is
rich with sense of beauty and cultural added value. Bowl-type can is not only used for package of solid contents but
also regular products. The design of expansion mouth is convenient to dump contents. It also can effectively lead
metal package industry to reduce demand quantity in non-renewable tin resources and decrease environmental
pollution caused by dip-coating and can-making process.

11. Work’s Name: Quinoa
Prize Winner: EFONEW Design Co., Ltd.
Introduction: The product aims to create a super symbol—the number "three", the three represents the origin of
this product, the land of Shanxi; three represents a cycle of agricultural spring sowing, summer cultivation, and
autumn harvest; three is the number which contains everything. The company hopes that the new agricultural brand
which is created by innovative design in age of consumption upgrading, not only provide high-quality agricultural
products but also a kind of emotional support and an inner spirit resonance with consumers, advocating a
sophisticated way of life!
Work’s Name: Maker Overnight Oats

12. Prize Winner: PepsiCo Design & Innovation
Introduction: The brand identity is designed to stimulate people’s association for the lifestyle of modern
effortlessness, health and wellness. The design language uses repetitive basic geometric forms. Telegraphic
iconography and sans serif typography are combined to communicate this simplicity. Letterpress printing creates a
premium feel and a human touch of something special. Windows and glass jars highlight the real ingredients in the
products. The use of luxury materials was purposefully done to shift the conversation from just another oatmeal to a
brand-new breakfast experience. The kits include a reusable glass jar and the use of recycled materials all contribute
to the sustainability story for Maker Oats.
Work’s Name: Qinmin Organic Noodle Package Design Series
Prize Winner: Harbin Uni-Wis Brand Planning & Design Co., Ltd.
Introduction: In response to client’s requests, the company created the products of "original high-end noodles"
with stress on "organic, no-additives, no-fertilizers and no-pesticides" these four key words as consumers’ most
concerned issues so that they can target the "ecological and organic" noodles market. They also used the three
major selling points of "0 additive, 0 fertilizer and 0 pesticide" as a product position and the source of the overall
packaging creative ideas. The design uses the figure “0” and the product graphics as a creative idea, expressing

13. the concept of “0 addition”. The hollow design of the figure “0”, with the in-kind products and the graphics
combined actually and virtually, increases consumers’ desire to buy.
Comments: Organic noodles are relatively distinct from most of the noodle products on the market to some extent.
This packaging design emphasizes appetite and its product appeal.
Work’s Name: Mi Sao Honey
Prize Winner: Blue Flame Brand Development Co.
Introduction: Bears love to eat honey and they always steal the wild honey in the forest. Besides, a series of
interesting things can happen when bears steal honey. Thinking this, the product uses the humorous natural tricks to

14. express the theme and employs the behavior of bear eating honey to associate with the stories between bear and
bees. Finally they recreate a humorous story in an artistic way.
Work’s Name: Ecolean Air Lightweight, Convenient Packages
Prize Winner: Ecolean Air
Introduction: By using up to 33% calcium carbonate, the lightweight Ecolean package uses a lower amount of plastic,
while providing strength and stiffness to the package. The chalk also makes the material white, which is great for
printing effects. Moreover, the unique Ecolean package format is shaped as a pitcher which makes it easy to tear
open, easy to pour from and easy to empty. The optional SnapQuick™ for family-sized packages, makes it reclose
easily - just fold and snap and your product will stay safe and fresh for longer. Once empty, the Ecolean package is
flat as an envelope and it weighs up to 50% less than regular cartons or bottles. Different package designs share the
same type of layout to create a feeling of a product family rather than single products. The packages have also been
color coded with two modern colors; purple or turquoise on the handles, tip and backside, depending on if the
package is for chilled or ambient distribution. This makes it easier for consumers to know how to use the product.

15. Work’s Name: Xunmi Eighteen-Year-Old Bayberry Wine of Dongkui
Prize Winner: Shenzhen UNIDEA BANK Design Co., Ltd.
Introduction: Each age has its unique secret, just like your eighteen-year-old with sweet taste of flower season. The
product’s design combines nature with original illustration to remind you of the teenage years. And its unique
flavor resulting from natural ingredients can make you feel the magical nature. The illustration that shows birds prey
in the arbutus’s branch displays the original ecological environment the bayberries grow in. With shatter-resistant
materials in its package, the product’s delivery process can be safer.

16. Work’s Name: MULAN Mineral Water
Prize Winner: Leadshow Design (China) Brand Consultant
Introduction: MULAN mineral water is derived from MULAN paddock. In Qing dynasty, the royal family hunted in
MULAN paddock and MULAN spring was the designated drinking water. The product positioning strategy clearly
showed “the emperor used to drink this water”, which highlights the royal culture and showed the value of water
source. This can make it different from other competitive brands. For the package design, we involved some modern
leisure elements and designed a cute royal image to fit in several different scenes background.
Comments: Its design elements fit well with the theme of the product. It would be much better if the designer
consider the design on the whole.
Work’s Name: FIRE FANG VODKA
Prize Winner: Left and Right Design

17. Introduction: These designs with tigers, wolves, and leopards, respectively express the three characteristics of the
Volga: violent, brave and flexible. Designers crafted FIRE FANG VODKA bottles with hand shadow. The gesture
variations in the front of the bottle formed a visually interesting contrast with the three animal figures at the back of
the bottle. The hand shadow of the creative application can better narrow the emotional distance between the
consumer and the product, and quickly produce a good impression on the brand's first impact.
Work’s Name: Simplre Milk
Prize Winner: Chongqing Tianyou Dairy
Introduction: This product through the black packaging, modern board design, reflecting the advanced products,
breaking the traditional black taboo association in China. Compared with the transparent white bag, black packaging
can avoid the milk contact with the light source, better protecting the quality of milk. It has compact and portable
packaging with 7 bags for 1 package to advocate healthier drinking habits. Its trademark “simplre” similar to
English word “simple”, arouses more attention to this product.

18. Work’s Name: Vessl Closure & Delivery Device
Prize Winner: RPC Ace Co., Ltd.
Introduction: Sustainability, clean-label and e-commerce: Vessl™, pressurized by nitrogen, challenges traditional
disposable bottles and provides feasible ecommerce solutions for heavy liquid containers. Vessl™ can drastically
reduce or eliminate reliance on heavy liquid containers, and can extend shelf life without chemical preservative. It can
drastically reduce or eliminate waste of disposable bottles.

19. Work’s Name: The Wagamama Takeaway Experience
Prize Winner: Pearlfisher.
Introduction: The Company created a revolutionary new experience for the brand that positions it as the icon of
high street takeaway. Their Strategy and Design teams reimagined the full wagamama takeaway experience, better
connecting the customer experience at home to the excitement, taste and aesthetic value that can be found in the
wagamama restaurants. Materials choice and form contribute to a system that performs functionally, improves heat
retention and mixes freshness and presentation of every meal. In the absence of staff, the design tells the wagamama
story and reflects the care and consideration that goes into every bowl of food.

20. Work’s Name: Hydrant
Prize Winner: Aptar Food and Beverage
Introduction: A unique dispensing closure for large format PET bottled water, with handy and soft touch toggle and
excellent venting system built in. 2-piece closure (POE + PP) plus venting part, a unique shelf differentiated design;
Over cap with visible and non-removable tamper evident band; soft POE material, simple and intuitive one hand
opening and dispensing; no need to carry the bottle to pour with the lay-down bottle position; excellent venting and
product flow rate; children and seniors friendly.

21. Work’s Name: OPHIELA Grape Wine
Prize Winner: Shenzhen UNIDEA BANK Design Co., Ltd.
Introduction: Winery total of three, with a symbol of "noble" crown throughout the packaging design, and the
French landmark - the Eiffel Tower, the symbol of the country - Gallo rooster, and symbol of "honorable" male Lion,
as a series of three different levels of illustration, showcases and communicates systematically the elegance of the
Attica Winery.
Comments: This is an eye-catching design. The organic integration of exquisite illustrations and texts upgrades the
value of this product. Excellent!

22. Work’s Name: Milk Deluxe
Prize Winner: TD Beijing
Introduction: Milk Deluxe has sponsored China’s large-scale national orchestra Re-Discover Chinese Music for
many years to partner with Chinese leading directors and musicians to build a grand ceremony of China’s folk
music. Meanwhile, the company combined the milk with folk music in a creative way to launch limited edition milk.
Using the traditional Chinese painting techniques, the company connects traditional instruments, such as flutes,
pipas, and ruan with flowers and birds to give a unique packaging design effect. On the back of the package, Chines
painting techniques were used again to illustrate different musical plays full of artistic conception.

23. Work’s Name: VersaSpout
Prize Winner: Aptar Food and Beverage
Introduction: VersaSpout is a unique child-friendly pouch fitment with over cap. Its inner valve makes it easy and
safe for toddles to enjoy their favorite purée, apple sauce, pudding, yogurt and beverages. Its unique anti-choke
design meets international toy safety requirements; with this sustainable, lightweight and flexible pouch, it is
convenient for on-the-go stand-up pouches; Consumer can see if the over cap has been tampered with priority to
purchasing; Incorporates Aptar’s SimpliSqueeze® valve, which is an elastomeric flow control and anti-spill
technology.

24. Work’s Name: Otea Yunnan Memory
Prize Winner: Paizhuojun Brand Design and Planning (Guangzhou) Co., Ltd
Introduction: Tea packaging has been developed as mold chocolate like. There are 7 pieces in one pack, 1 piece is 1
day portion. This packaging helps to simplify the tea making process when compared with traditional method, more
easy to break apart, more tidy and convenient. 7 pieces is one week consumption volume. It’s easy to carry. Product
names are based on several Yunnan landmark and elevation. Each single box is printed in Yunnan province names, 4
single package come together is a map of Yunnan, to inherit Yunnan tea culture intuitively and set the scene for
brand extension in future. The outer package gift box printed with traditional Chinese auspicious cloud graphics.
Through embossing and laser silver processing technology, the clouds graphics in the white gift box dazzle
extremely. Yunnan’s nickname "Choi Wan of the South" means "Choi Wan of South good tea".

25. Work’s Name: Balance Cereal Beverage
Prize Winner: ORG Packaging Co., Ltd.
Introduction: Balance Cereal Beverage is made of all kind of coarse grains. Its packaging design is constructed with a
Taiji sign, a large part of pure aluminum and landscapes of waters and mountains to form a peaceful and harmonious
atmosphere, so as to present itself in conformity with the Nature and the modern healthy concepts. The can body is
made of slim aluminum, 250ml volume, 100% recyclable and reusable. With the international advanced embossing
technology, its Taiji pattern can be touched clearly. There are also braille bumps at the mouth to enable the blind to
distinguish the drink. In this way, it enhances consumers’ deep feelings for the brand and improves its brand value.

26. Work’s Name: McCormick Grinder Black Pepper Corn & White Pepper Corn
Prize Winner: Shanghai McCormick Foods Co., Ltd.
Introduction: The Grinder lets consumers to turn the pepper corn to ground pepper when consuming, preserving
the pepper aroma to its maximum; curved bottle is easy to grasp and grind; continuously adjustable grinder enables
consumers to set their favorable pepper coarseness; simple and the direct iconographic shows adjustable grinding
sizes “from fine to coarse grinds”. Twisted grinder in black enhances a sense of quality, green to project freshly
grind. The design inspiration is using fire aroma graphic to convey the product benefit of “Freshly Grind Aroma”, a
see-through window showing black & white pepper with color aroma for flavor differentiation.

27. Work’s Name: Dove Small Pleasure
Prize Winner: Mars Food (China) Co., Ltd.
Introduction: It has a lovely small bottle shape, shrinkage of special materials to make the image perfectly bottle
curve. The cap and the bottle is matched with the color printing and the taste, using a series of sweet and elegant
colors. The structural design of the top cover of the cap can be opened by one hand, so that consumers can use it
more conveniently. The visual design of the packaging shows the characteristics of the product, which embodies the
concept of "Small pleasure, indulgence at heart ".
Comments: Its design is fresh, and its color matching is bright and stylish. This is a very mature commercial design.

28. Work’s Name: Seedlip
Prize Winner: Pearlfisher
Introduction: Utilizing an artful arrangement of Seedlip’s own botanicals, a distinct monogram and copper
detailing, Pearlfisher has infused Seedlip with layers of discovery.

29. Work’s Name: “24 Solar Terms” Packaging Bottle for Condiments, 4.9L
Prize Winner: Guangzhou SinLien (Z.T.) Industrial Co., Ltd.
Introduction: Designers take the “24 solar terms” as the starting point of the design concepts to present the high
quality of this soy sauce and to convey traditional Chinese culture. The 24 lattices represent this soy sauce
undergoing the tempering of this 24 solar terms. Its label design also uses traditional Chinese culture as design
language.

30. Work’s Name: Care for the Blind “Clicking” Sauce Bottle Design
Prize Winner: Guangzhou SinLien (Z.T.) Industrial Co., Ltd.
Introduction: In China, there are few designs of kitchen utensils used by the blind. In response to this, the product
integrates voice prompts function with the sauce bottles to allow the blind people to get the right spices. The size of
its open mouth can make the output more controllable.
02、Winning works | students

31. Work’s Name: Chu Xue Zhe
Prize Winner: Yi Liu, Shuhao Liu
College: Academy of Arts & Design, Tsinghua University
Introduction: This is a package that allows beginners to cook faster and save ingredients with a few simple steps.
People can quickly learn to use the package according to the instructions. Vendors can fill ingredients easily. It can
be added a precise amount of ingredients to reduce waste. It can save material and have a low cost. Instructions:
press the red half-circle on the bottom to open the dining bag, then put ingredients into the pot according to the
number and text instructions on the package, and then unpack the seasoning package, and at last, pour the pack of
the corresponding letter into the dishes and get a meal.

32. Students Tianma·Xingkong First Prize
Work’s Name: Pure Milk
Prize Winner: Weidong Cai
Advisor: Lingyi Wang
College: Hubei Institute of Fine Arts
Introduction: Its package shape deliberately imitates a cow's physical characteristics. In this way, consumers can
quickly identify the properties of the product and have an interest in packaging. In order to have an easy and direct
drinking experience, a spike is added in the cap. It is connected with the button of the cap. When the consumer
presses the button on the cap, the spike in the cap will slide down and pierce the foil on the mouth of the bottle.
Then the consumer twists the cap and the spike will rotate and cut the foil across the bottle. When the cap is opened,
the foil has also been completely cut open, and then the consumer can drink milk directly or just insert a straw to
suck.
Student Tianma·Xingkong Second Prize

33. Work’s Name: Handmade Tea-White Tea
Prize Winner: Hang Chen
College: Xi’an University of Architecture and Technology
Introduction: It is designed to highlight white tea’s production processes, such as picking, withering, drying and
preserving. The logo of two supportive hands reflects the production forms and processes of Handmade Tea-White
Tea. Its body is packaged in four different types of packaging. As for the brewing of Handmade Tea-White Tea, we
present it in the form of traditional Chinese tea culture. We combine the traditional teapot and a modern tea bag, to
present a new type of drinking tea. This combination of traditional crafts and modern methods also reflects the
different tea cultures.
Student Tianma·Xingkong Third Prize

34. Work’s Name: “Aftertaste” Liquor Packaging Design
Prize Winner: Shuting Dong
College: Tongji University
Introduction: Chinese liquor culture is broad and profound, and Chinese’s love for liquor also lasts long. Western
wine has a set of drinking tools, such as decanters, glasses and other tools. But the culture of Chinese liquor sets
dating back to the Bronze Age is little known. Therefore, this design is inspired by the bronze wine sets to arouse the
Chinese liquor culture through elements extraction and modern design methods.
Student “Ecolean · Creative” Third Prize

35. Work’s Name: Ecolean Air 125ml Energy Drink Aseptic Package
Prize Winner: Yinghou Wang
College: Tsinghua University
Introduction: The prototype of this group of design is the Ecolean Air 125ml Aseptic Package, and the content is
chose to be the energy drink. Among its four designs, Matisse’s original design script is the picture on the cover.
Both of its bottom colors and shapes of the color are influenced by Artist Matisse‘s masterpieces “Jazz”. The half
covered bar code pattern and alphabets are designed to present a virtual effect of segregation and protection which
is relevant to the feature of Ecolean’s package —asepsis, as well as to present vitality of modern life, which is
relevant to the features of energy drink. The other three also use this means of expression. “Dot” series have the
serried dots which lead to a sense of elasticity and energy. “Texture” series concentrate on the triangle pattern
with the sense of flow and power. However, “Cobblestone” series carry a meaning of softness and strength. The
coloring of these four designs is calm and harmonious, yet presenting vitality for their clear and fresh color matching.

36. Work’s Name: Ecolean® Air Aseptic Clear 200ml
Prize Winner: Meng Zhou
College: Xi'an Academy of Fine Arts
Introduction: This package uses blue as its main color. With an iceberg over the packing bag and a straw inserting
through the iceberg, it stresses on the pureness of the drinking water. Under the iceberg shows the nature color of
this mineral water.
Comments: This is very nice. When beverage level decreases the image on the opposite side will reveal. Also very
nice with the H2O. These will also gradually disappear as beverage level decreases. Innovative and creative!

37. Work’s Name: High Mountain Cloud Green Tea
Prize Winner: Jian Zhou
Advisor: Yan Ding
College: Hunan Institute of Information Technology
Introduction: This product is a tea beverage that focuses on the theme of “lightness”, which means carrying easily
and living a young and vigorous lifestyle (being different from the traditional brewing tea). It combines tea culture
with leisure culture closely to build a lyric, relaxed, consuming and trendy atmosphere.
Student “Ecolean · Creative” Second Prize

38. Work’s Name: Milk Impression
Prize Winner: Yifeng Zhang
Advisor: Baohong Chen
College: Hubei Institute of Fine Arts
Introduction: These works, with concise simple pattern matching with Ecolean ® unique packaging design can be
better distinctive from many similar products. Its package reminds consumers of the head of a cow, so that
consumers can recognize this is a milk drink at first glance. Its features are displayed by “Ecolean® Air Aseptic”.
This simple and lovely packaging makes it easier for people to accept and therefore is suitable for consumers of all
ages.
Comments: Extremely creative with the nose of the cow and the overall design. Excellent design!

39. Work’s Name: Jolly Juice
Prize Winner: Zhipeng Yin and Jinlin Cao
Advisor: Zhichu Tu
College: Hubei Institute of Fine Arts
Introduction: The design of its package presents a fantastic world full of fairy tales by using interesting illustrations
that children like. Being interesting and funny through these personated fruits images, it aims to arouse consumers’
desire to buy. The orange juice with “Cheng Xin Cheng Yi” slogan expresses full of orange and our heart to make a
100% fresh fruit juice; the apple juice with “Ping Ping An An Zhi” slogan expresses best wishes to consumers when
they drink.
Comments: Nicely created shapes of fruit/berry and how these are connected to the place where the straw will be.
Students Ecolean·Creative First Prize

40. Work’s Name: Ecolean® Air Aseptic 500ml
Prize Winner: Zihan Lin
College: Hubei Institute of Fine Arts
Introduction: This packaging design uses illustrations to show the young and energetic feeling of Ecolean through
bright color contrasts. This packaging design personates fruits and transmits a sense of humor through facial
expressions. The color of the whole package is lively and full of vitality. It has a high degree of recognition.
Comments: Colors are great and would create attention on the shelf.
Above are the 40 award-winning works from both professional groups and student groups and some selected
comments.
This contest received the sponsorship and support from Xiaomi, Pantone and Ecolean! Marking Awards will
continue to focus on digging out and honoring the outstanding food and beverage packaging designs to encourage
communication between local and international design forces and display the design potential of the new
generation. In this way, we can finally push forward the packaging innovation, function optimization and aesthetic
perception of future food and beverage and help form an innovative and benign packaging design ecosystem.
Looking forward to meeting you again next year!

41. Tips:
* Have brilliant ideas or articles to contribute? Feel free to contact Wilbur Zhu (WeChat ID:aotokuer)
FBIF2018
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