4. PATHOS
-person with stammering problem
-humiliation
-hardwork
LOGOS
-product was placed properly
-basic function of coffee
5.
6. 2. SCARCITY
- A comedian with a stammering
issue
3. CONSISTENCY
-commitment of the character
-consistent work
7. 4. LIKING
- people started liking the character
5. SOCIAL PROOF
- a message that anything can be
achieved through detemination
8. • Product was
properly placed
• Good use of
emotions
• Length of the ad
• Could not relate to
older generation
• could have used a
celebrity
• Threat from
competitors like BRU