Presentation of M&S, referring almost to its application of the four Cs of the marketing.

1. Marks & Spencer

2. The four Cs of marketing

3. Profile of the company
 Public limited company
 Founded in 1884 by Sir Michael Marks and
Thomas Spencer in Leeds, W. Yorkshire
 Selling food and general merchandise
 UK stores: 798
 International stores: 455
 About 86,000 employees
 Profit (2013): 458m £

4. How M&S applies them
 High quality products
 Sometimes there could be sales or special offers
 Very wide range of products
 Inside the store there is a Bureau de change and a café
 It can happen that prices of some products are
checked with the ones of other company´s stores
 Marks & Spencer has a website where people can buy
items, with free delivery in the store and 30% of refund if
they don´t collect them (in time); it can also be used for
costumers´ feed-back

6. Do you think M&S does a good
job at being more costumer-
centric?
I think M&S is an old and trustable brand, for
this reason it continues to lead all over the
world thanks to its experience in the market
and its application of the four Cs: facilities
and services for the costumers. If it was less
costumer-centric, surely few people would
come to do shopping there, causing a
decrease of the annual profit and
damaging the reputation gained in more
than one century.

7. Thanks for your attention!