This document discusses Marks & Spencer's (M&S) expansion into India. It provides background on M&S' global presence and glorious history dating back to 1884. The document analyzes the political, economic, social and technological factors in India and conducts a SWOT analysis. It also includes a market analysis of Indian consumers that found most are aged 19-25 and prefer shopping at Pacific Mall for its store layout and high quality product variety. In conclusion, the document outlines the team that created the report.

2. WHY M&S?
GLOBAL
PRESENCE
INDIAN
EXPANSION
GLORIOUS
HISTORY

3. 1884
455798
85,813
£10.3bn
47

4. “India is a very exciting opportunity for Marks &
Spencer and a market where there is the potential
for M&S to become a major retail brand.“ – Stuart
Rose, Former CEO
M&S in India
51 49

5. PEST Analysis
Political

6. PEST Analysis
Economic

7. PEST Analysis
Social

8. PEST Analysis
Technology

9. SWOT Analysis
STRENGTH
WEAKNESS

10. SWOT Analysis
OPPORTUNITY
THREAT
TIER- II
CITIES
Local Markets

11. 1987
1965
1970
1884
47
50
425
105

12. Market Analysis
Sample size- 100
Sample space- Dehradun
62% 38%
Below 18
10%
19-25
60%
26-30
11%
31-35
12%
Above 35
7%
AGE GROUP

13. Location
Rajpura Road
15%
Crossgate
Mall
26%
Pacific
Mall
59%
Rajpura Road Crossgate Mall Pacific Mall

14. Store layout

15. Level of Products
Quality &
Variety
Simple
Paper bag
M&S
Good
Quality
Extensive
range

22. THANK YOU
Apurwa
Priyanka
Ruhi