Young Marketers 5+1 + Hà Minh Nguyên

1. YOUNG MARKETERS
HàMinhNguyên
5+1
C O N T E S T

2. BACKGROUND
1992 – 2010:  62% 2013 – 2017:  200%
2014-2016: 4100 cases
80% - female
6 – 13 yrs
95% - kids’ acquaintance
84% - happened at home

3. OBJECTIVES
Improving awareness in sexual aducation between
parents (at least 5,000,000) and 6 – 13 yrs kids
Building Afamily’s brand
> 30% participant

4. Women & Family
Trend in love,
care, beauty
INFO
2nd in Vietnam
RANKING
Women
23 – 40
Well-educated
GENDER
Ho Chi Minh City
Ha Noi
LOCATION

5. INSIGHT
Insight
Needs
Occasion
Target consumerWOMEN WHO HAVE 6-13 YRS KIDS
DAILY LIFE
TEACHING AND SHARING EXPERIENCES DIRECTLY
?

6. “I would like to educate my
son/daughter about sexual
abuse knowledge and how
to keep away from
dangerous situation”.

7. CAMPAIGNIDEA PHASE 1: SOCIAL EXPERIMENT 2: #HASHTAG SHARING 3: BANNER ON BUSES
OBJECTIVE
• Increasing audiences’ awareness
• 5,000,000 views on social media
• Expand awareness by sharing
• Raising more views
• Creating banner in provinces’ bus
station
• Spreading infomation
MESSAGE
HAVE YOU EVER TALKED TO YOUR KID
DIRECTLY?
DID YOU UPDATE YOUR KNOWLEDGE
ABOUT KIDS PROTECTION?
PROTECT YOU KIDS’ FUTURE
CHANNEL
• Youtube
• aFamily
• Facebook
• Twitter
• Instagram
• aFamily
• Social media: FB, Ins, …
• Buses only
BUDGET 1 billion VND 100 million VND 900 million VND

8. THANK YOU
^_^