Titan are launching their smart watch, the 'Titan JUXT'. It's smart, stunning and stylish. They wanted the digital 'launch' to announce all it's stunning features, show videos of the Titan JUXT, and drive pre-orders. All this in one single post. How could that be done? We literally did all of that and more through this seamless and interactive newsfeed app. We built a smooth UI which allowed the users to browse through the features, watch videos of the product, and allowed them to pre book it before it's out of stock! All this, right from the Facebook newsfeed. No need to open it in a new window therefore risking huge drop off rates. Users experienced all of the six special features, watched videos, and pre-booked. A lot. How many? read on to find out.

1. February 2016
How Titan got 1700+ pre orders right from
their Facebook Newsfeed!
Case Study

2. Titan are launching their smart watch, the 'Titan JUXT'.
It's smart,stunning and stylish. They wanted the digital 'launch' to
announce all it's stunning features, show videos of the Titan JUXT,
and drive pre-orders. All this in one single post. How could that be
done?
Case Study
BRIEF
Sector - Retail
Titan JUXT Newsfeed SmartApp

3. We literally did all of that and more through this seamless and
interactive newsfeed app. We built a smooth UI which allowed the
users to browse through the features, watch videos of the product,
and allowed them to pre book it before it's out of stock! All this,
right from the Facebook newsfeed. No need to open it in a new
window therefore risking huge drop off rates. Users experienced all
of the six special features, watched videos, and pre-booked. A lot.
How many? read on to find out.
Case Study
STRATEGY
Sector - Retail
Titan JUXT Newsfeed SmartApp

4. Screen 1
Click 'Play' to
witness the
Titan JUXT.
Case Study
Sector - Retail
Titan JUXT Newsfeed SmartApp

5. Screen 2
Case Study
Select what
you'd like to do.
View features,
watch videos,
pre order!
Sector - Retail
Titan JUXT Newsfeed SmartAppTitan JUXT Newsfeed SmartApp

6. Screen 3
Case Study
Browse
through all six
stunning
features of
the JUXT.
Sector - Retail
Titan JUXT Newsfeed SmartApp

7. Screen 4
Case Study
Know more
about each
feature.
Sector - Retail
Titan JUXT Newsfeed SmartApp

8. Screen 5
Case Study
Watch more
videos, select
from a list
of three.
Sector - Retail
Titan JUXT Newsfeed SmartApp

9. Screen 6
Case Study
Fill out the
details to
'Pre Order' your
JUXT right
from your
newsfeed.
Sector - Retail
Titan JUXT Newsfeed SmartApp

10. Result & Analysis
Daily app opens each day
Clicks on 'Features' Clicks on 'Pre Order and Buy Now'
Clicks on videos
Sector - Retail
Jan 20 Feb 16
0
1000
2000
4000
5000
6000

11. Number of clicks on Play button - 1,02,537
Number of clicks on tabs/buttons
Total number of clicks on videos - 54,072
16,652
Features
28,840
Watch Videos
11,819
Pre Order/ Buy Now
14,324 7,09532,653
Video 2 Video 3Video 1
Total Pre Order's placed through form fill - 1,685
Sector - Retail

12. Announce the JUXT, create a Buzz,
translate it into Orders. Check.
Create a Buzz around JUXT, educate
people on it's features.
We had 16,652 people click on the feature's
tab to check it out by themselves!

13. Announce the JUXT, create a Buzz,
translate it into Orders. Check.
Get people to watch it's videos,
create recall based on it
54,072 collective clicks on it's videos!
28,840 deliberate clicks on the Watch Videos section!

14. Announce the JUXT, create a Buzz,
translate it into Orders. Check.
Translate the interest generated into leads
We got 11,819 clicks on the Pre Order,
and Buy Now buttons! 1,685 people
filled out the form, along with their email id in
order to pre order it from the Newsfeed!

15. NEWSFEED SMARTAPPS
US Patent File Number: US2014880295 / Indian Patent File Number: 5298/CHE/2014 /
GCC Patent File Number: 2015/30232
Newsfeed SmartApps is a patent pending innovation that
let's brands post rich, engaging & interactive status
updates on their FB pages resulting in higher engagement.
With Newsfeed apps deploy engaging games, quizzes,
surveys, mini-websites, data collection apps, videos or
product slideshows with call to action and any interactive
element right in the newsfeed!
nj

16. Easy to Post Works on
Newsfeed
Mobile
Friendly
Promotable via
Facebook Ads
No allow app &
FB app tab
Sharable &
Likeable
Comprehensive
Analytics
NEWSFEED
SMARTAPPS
Newsfeed SmartApps