Online marketing is growing faster than any other advertising medium and is showing no signs of slowing. You would be wise to (if you haven’t already) get onboard, partner with a professional search engine optimisation (SEO) company and start seeing the results a focused online marketing campaign can deliver to your company.

1. T H E I M P O R T A N C E
O F S E A R C H E N G IN E
O P T I M I S A T I O N

2. SEO- ONLINE
BUSINESS
STRATEGY
With the growth of information onthe Internet, and
the sheer number of people now connected, a
new market for Internet advertising hasemerged as amust
have for businesses. Someof the largest and most successful
companies in the world have made
sure that they get apiece of the Internet marketing pie,
and for agood reason.

3. Asabusiness looking to advertise to a
specific market, Internet advertising
and online marketing offers anumber
of targeting methods that ensure that
those who seeyour adsare the ones
most likely to buy. Google’s AdWords
and AdSense match up advertisers with
content that their target market
peruses regularly.
ONLINE MARKETINGIS
TARGETED

4. INTERNET
ADVERTI NG
ENABLES GOOD
CONVERSION
TRACKI NGIt’s virtually impossible to gauge exactly how
many people seeadvertising through
traditional means. Tracking the reach of
newspaper and television advertisements is
difficult. This is where Online Marketing
and Internet advertising separates itself
from the pack, allowing the advertiser to
track the number of impressions an ad gets.

5. INTERNET ADVERTISING
COSTSLESS
Internet advertising can deliver far greater reach than
traditional print based methods, which is especially
important if you are on abudget. Asmall yellow pages ad can
cost thousands of dollars. However, you can bid for
advertisements in some major search engines on a
performance basis, meaning you only get charged when
visitors click on the advertisement, and you can control how
much you spend on each click.

6. Since the Internet spans the globe, your target
market scattered the world over can betargeted
at once, rather than trying to find different
publications, radio stations and television
stations that cater to aparticular geographical
area. Internet advertising can beagreat way to
let the World know about your online business in
acost-effective, efficient way.
I N T E R N E T
A D V E R T I S I N G H A S
G R E A T E R R A N G E

7. SEARCHENGINEOPTIMISATION
IS THEANSWER
Searchengineoptimisation isthe
processof increasingwebtrafficto a
websitethroughthesearch medium.
Theprocessinvolves makingvarious
changestoa websitesothat it ismore
visibleto searchenginesandeasierto
operateforusers.

8. GETIN TOUCHWITH US
Address:Level14,330CollinsStreetMelbourne
Victoria 3000Australia
Phone:+611300761806
Email:contact@newpathweb.com
Website:https://www.newpathweb.com.au