Challenge: Make the transition from linear, tape-based production to file- based nonlinear workflows to meet the growing demand for multiplatform content distribution.
Solution: A production environment built on NetApp media-centric stor- age delivering instant access to current and archive content to hundreds of editors and producers.
NetApp Storage Provides the Foundation for Broadcast File-Based Workflow at Antena 3
1. Success Story
NetApp Storage Provides
the Foundation for Broadcast
File-Based Workflow at
Antena 3
Customer Profile nonlinear workflow model that Antena 3
KEY HIGHLIGHTS
As Spain’s premier commercial broad- required to maximize content production
Industry casting company, Antena 3 operates and staff productivity while minimizing
Media and Entertainment four free-to-air terrestrial channels, resources.
three radio channels, online Web sites,
The Challenge Another significant consideration was
mobile services, cinema, and advertis-
Make the transition from linear, the importance of integrating into the
ing business units. The group delivers a
tape-based production to file- existing media asset management,
mixture of programming from news and
based nonlinear workflows to workflow management, and resource
current affairs, sports, episodic dramas,
meet the growing demand for management systems created by
sitcoms, reality TV, and movies. As the
multiplatform content distribution. Antena 3’s internal development group,
media giant has expanded its services
I+3 Television. This unique platform
The Solution to take advantage of Internet and wire-
provides the insight needed to effec-
A production environment built less distribution of its content, it has
tively manage and monetize the multi-
on NetApp® media-centric stor- acquired a more discerning customer
tude of media businesses operated
age delivering instant access base. The younger generation is not
by Grupo Antena 3.
to current and archive content content with being served up sched-
to hundreds of editors and uled programs or programming, instead The Solution
producers. opting for on-demand, second-screen Storage for the center of a
programming delivered to their mobile multiplatform content distribution
Benefits devices or laptops. strategy
Integrates Antena 3’s produc- Jose Maria Casaos, technical director
tion and back-office systems The Challenge for Grupo Antena 3, opted for an open
Delivers a highly scalable Storage that meets the demands of standards–based, IT-centric infrastruc-
internal and external customers
storage solution to support ture with innovative software solutions
hundreds of users Meeting the growing demand for con- to meet the demands of his fast-paced
Enables production of thou- tent beyond traditional TV required production teams. Built on two sepa-
sands of hours of content significant additional infrastructure rate NetApp installations, the solution
for multiplatform distribution resources and a rethinking of the supports both HD content for editing
Provides enterprise-class production process. Traditional propri- and production and low-resolution
reliability to help enable etary broadcast technology is capital proxy images for use in searching,
uninterrupted operation intensive and can create operational sorting, and preparing programs.
silos. Such silos were counter to the