EO Nerve 2012 Keynote

1. Ideas For
Building A
Business
Dharmesh Shah
Founder/CTO HubSpot

2. I’m Dharmesh.
And I’m a total geek. Startup
Junkie
Caffeine
to code
converter
Anti-social
guy with
129,000
twitter
@dharmesh followers
CTO @hubspot

3. Who here is an
entrepreneur?

4. Congratulations!
You have a
genetic flaw.

5. Entrepreneurs
have a
marketing problem

6. You’re an
entrepreneur?
That’s
awesome!
What’s that?

7. We’re magicians:
We create
something
out of nothing

8. Startup #1: Ignorance is bliss

9. Startup #2:
“Experienced Entrepreneur”

12. “The Georgia Tech of
Massachusetts”

14. 10
Beta Customers
2
Leads Per Day
5
Employees
$500k
Small seed investment
by Founder

15. Customers
5961
3855
1150
317
48
3
2006 2007 2008 2009 2010 2011

19. I can triple my leads?
That’s awesome!

20. But I can’t handle
double the
customers!

21. An abudance of leads lets
you cherry pick your customers.

22. Marketing was about
pushing
messages out.

23. Angering people is bad marketing.

24. 25%
of your list
expires each
91%
year
86% unsubscribe
skip TV ads
Email usage is
declining by as
much as
44% 59%
of direct mail is
never opened
2/3
on FTC’s
DO NOT CALL list
24

25. When I grow up,
I hope junk mail and
spam are gone.
Thanks.
@sohan

26. Today it’s about
pulling
people in.

28. Make marketing about
Outbound Marketing
creativity not cash.
vs.

29. INBOUND MARKETING
$ $

30. Where can you
“get found”?

31. The Next 50 Years

33. As ye SEO,
so shall ye reap.
(SEO = Search Engine Optimization)

35. VS.
35

36. Building Assets
Renting
Attention

37. Inbound Gives You Leverage

38. Value disproportionaly
accrues to the winners.

39. Pick your
keywords
wisely.

40. Don’t pick
a fight
with a
ninja.
(Unless you’re a ninja)

42. Lets talk about
social media…

43. Even normal people
use twitter now.
(via @dharmesh)

44. Outbound Marketing
The basics:
1. Bio in Profile (76% fail)
2. Avatar
3. Background
4. Website Link (80% fail)
5. Location

45. It’s not just for
college kids any
more.

47. 1 out of every 8
minutes online
is spent on
Facebook.

48. Outbound Marketing
Write a blog:
out-teach
your
competition.

49. How do I get
more traffic to
my blog?

50. Outbound Marketing
Make it dead-simple
to share your content.

51. Craft content for the up-vote

52. 52

53. Analyze
your data.
Figure out
what works.

54. Not having fun?
You’re doing it wrong!

55. Outbound Marketing
The key to successful
inbound marketing…

57. Inbound Marketing:
Get Found using Google,
Social Media and Blogs
InboundBook.com

58. Random
things I’ve
learned
along the
way.

59. Prevail over the
problem, not the
competition

60. Make the customer the star
(not you)

61. We don’t just make marketing
software. We make

64. Success is
making those
that believed
in you look
brilliant.

65. The danger is
not that our
aim is too high
and we miss,
but that it is
too low, and we
reach it.
~Michelangelo

66. THANKS!
dshah@hubspot.com
twitter: @dharmesh
Use: #eonerve