For school

1. PERSONAL BRAND EXPLORATION
Nelson Emmons
Project & Portfolio I: Week 1
November 26, 2022

2. Hello my name is Nelson Emmons. I played a lot of
Day Z growing up on a lot of roleplay servers which
is where I found a love for marketing and trading.
After working retail for a little while and helping with
sales I found myself looking into marketing and am
now working on getting my degree in marketing. I
am a very passionate gamer and love to play RPG
games and sandbox strategy games. And when I
found out that Full sail would take me after
graduating high school and I talked to the admission
officer, and she told me about my current degree
program I found that marketing would be the best
place for me and is now my dream job. My goal
currently is to move into the marketing department
within the company I currently work for called Morale
Welfare and Recreation.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Strategists
• Marketing Research Analysts and
Marketing Specialists
• Advertising and Sales Agent
BRAND ARCHETYPE – I pride
myself on with communication with
customers as well as being clear
with customers. I want to be desired
by customers. I try my hardest to
convert customers to my brand.
[Marketing] for [Retail Industry]
Picture Relevant
to Your Industry
Goes Here
This Photo by Unknown Author is licensed under CC BY-SA-NC

4. [Hiring Officers]
TARGET AUDIENCE
Heather Barra
Outreach Plan:
• Complete current degree program before reaching out
• I will arrange a face-to-face meeting with this person
upon completing my degree program.
• I will follow up a week after getting my degree to
arrange employment in a professional manner
PROFILE
PICTURE
Marketing Director Morale
Welfare and Recreation
Leanne Mei Silla
Outreach Plan:
• Complete current degree program
• Contact via them via email or private messaging on
LinkedIn
• Follow up a week after completing my degree program.
PROFILE
PICTURE Sourcing
Specialist at
Appen
Meg Gately
Outreach Plan:
• Complete current degree program
• Contact via email or private messaging on LinkedIn
• Follow up a week after completing current degree
program
PROFILE
PICTURE
Director Talent Acquisition at
Scorpion

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Specific goal you want to achieve in short term.
‣KPI to measure progress towards reaching goal.
Must be specific and measurable with a timeframe
attached. Establish a presence online within
LinkedIn increase current connections by 20% by
June 2024
‣Mid Term: (2028)
• Specific goal you want to achieve in mid term.
‣KPI to measure progress towards reaching goal.
Must be specific and measurable with a timeframe
attached. Have increased sales within my current
company by 15% helped other facilities to grow
sales by 50% by July 2033
Long Term: (2044)
• Specific goal you want to achieve in long term.
‣KPI to measure progress towards reaching goal.
Must be specific and measurable with a timeframe
attached. Be head of marketing department and
increased all sales of facilities by 200 %

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Sales
SOFT
HARD
Novice / Adept / Expert
Advertising Novice / Adept / Expert
Communication Novice / Adept / Expert
Organizational Novice / Adept / Expert
Adobe After Effects
SOFT
HARD
Novice / Adept / Expert
Sales and Marketing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I will help customers find the correct product
for them to help them improve their quality of
life in a timely manner.
PROMISE

8. CREDENTIALS
Work Experience:
• Recreation Aid Morale Welfare and
Recreation at Stryker Golf Course from
2019 to 2021
• Pest Control Technician at Dodson Pest
control from December 2021 to May 2022
• Food and Beverage Attendant at Morale
Welfare and Recreation at Ryder Golf
Course from June 2022 to now
Education:
• Graduated from Cape Fear High School
2022
• Digital Marketing, A.S., Full Sail University (2023)
Volunteer:
• Volunteered multiple times from 2019 to
2021 at Cape Fear High School in the
concession stands during basketball
and football games”
Picture Relevant
to Your Industry
Goes Here
This Photo by Unknown Author is licensed under CC BY-NC

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For employers who need people in marketing for
retail, I provide great organizational skills as well
as I provide good critical thinking skills, I have
increased sales at my current job by 30% after
only being there 5 months. because not only has
my manager told me this but I have seen the
documentation to prove this as well.
“GIRL/GUY NEXT DOOR”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Media Communications
‣ 2/1/23 | Online
• Career Development open door’s day
‣ 2/8/23 | Online
• Career Development open door’s day
‣ 2/15/23 | Online
Digital Marketing
• Primary Content: I will create advertisements for the current
company I work for and make YouTube shorts so our brand is
known.
• Primary Tools: I will use Instagram and YouTube shorts as
well as Facebook to promote my products. At least twice a
week with catchy phrases as well as funny videos on YouTube
shorts!
• Website: I will use my portfolio site by having it linked so
others will know how to reach me. As well as there it will show
how I was viewed by others when it came to customer service
and me!
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I already have a mentor and plan to stay with my
current one and possibly attempt to find one in
marketing by 7/23.
Formal Education
• A.S Digital Marketing Graduating in 2023
Technical Skills
• Attend creative writing group at Full Sail University,
2/2023 to work on critical thinking skills.
• Attend Media Communications Seminar at Full Sail
University, 2/2023 to work on advertising
• Attend Media Communications Seminar at Full Sail
University to work on marketing skills, 2/2023
Soft Skills
• Attend Emerging Technologies to familiarize self with
new technology and work on Adobe After Effects at Full
Sail University, 1/23
• Attend Emerging Technologies to familiarize self with
new technology at Full Sail University, 2/23
• Attend Emerging Technologies to familiarize self with
new technology at Full Sail University, 3/23

14. Nelson Emmons
You know how people prefer to shop online instead of in stores now? Well,
what I do is I will try my hardest to offer customers a pleasurable experience
where they feel like they walked away not only with the product they want
but with the knowledge of it as well. In fact, I increased sells at my current
job by 50% in range card sells as well as I gave my customers the
knowledge of our products and even made them laugh while doing it!
Picture of You
Goes Here

15. REFERENCES
Meg. G (2022) Feed | LinkedIn
Leanne. S (2022)
13-1161.01 - Search Marketing Strategists (onetonline.org)
13-1161.00 - Market Research Analysts and Marketing
Specialists (onetonline.org)
41-3011.00 - Advertising Sales Agents (onetonline.org)