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  1. 1. A2 MEDIA EVALUATION<br />
  2. 2. Production tasks<br />AS<br />I had to produce an magazine front cover and <br />A2<br /><ul><li>In a group we had to produce a film trailer, alongside a poster and magazine front cover</li></li></ul><li>Research into similar media products and target audience research<br />As a group after considering various genres, texts and target audience we chose to base our products on the genre social realism and teen dramas. Films I considered as good choices to research into were; Kidulthood, Adulthood, Shank, 4,3,2,1 and Bullet Boy. This was because they all fell under the genres we had decided in our group, some followed and some subverted the conventions which gave us a better insight on what target audience liked and disliked. I analysed and broke down both the trailers, posters and magazine features, which gave a clearer insight on how to go about creating the items and what to include in them. <br />Target audience plays a big part in planning, because it allows you to channel your ideas to successfully chose the correct mise en scene, characters (and their stereotypes) language and colours used. As a group we created a questionnaire for young people, after the research showing that our genre often has a target audience of teenagers and young adults. This helped us on what to include in our trailer, poster and magazine front cover allowing it to be successful. <br />
  3. 3. Audience Feedback<br />1. What film genre do you prefer?Rom-Coms - 4 <br />Comedy - 4 <br />Thrillers - 7 <br />Social Realist - 10 <br />Action - 2 <br />Horror - 3 <br />2. Do you like films that you can relate too?Yes - 23No – 7<br />3. Do you like to empathise with the characters?Yes - 14No – 16<br />4. Do you think realistic films are more effective?Yes - 25No - 5<br />5. What aspects of social realism would you like to see in a film? Tick 2Drugs - 9 <br />Relationships - 12 <br />Sex - 13 <br />Family issues - 5 <br />Health issues - 5 <br />Crime - 16 <br />6. Which of the following settings would you expect to see from a social realist film? Tick 2Home - 10 <br />Street - 18 <br />Clubs - 12 <br />Schools / Colleges / Universities - 4 <br />Hospitals - 7 <br />Police stations - 9 <br />7. Do you think social realist films are male dominated?Yes - 27No – 3<br />8. Would you like to see more female dominance in social realist films?Yes - 15No - 15<br />
  4. 4. ...<br />From our questionnaire and talking to the teenagers we found that people enjoy Social realism films, and would like to see more of them being produced in the UK. Many of the teenagers like the fact that they can relate and empathise with characters, we also discovered that a lot of the girls feel that there should be more dominance from females in the social realist films, because they find that the protagonists are mainly male characters. The teenagers like to watch films with issues they can relate to such as sex, relationships, crime and drugs. <br />
  5. 5. Social realist films often portray the lives of everyday teenagers and young adults, through raw and gritty storylines. The films we looked into show the complications young people face through their lives and their struggle to survive. Urban dramas and social realist films often catch real life situations on screen, for people to both see and relate to the truth that lies on their streets and behind closed doors. The issues concentrated on in he films that shows their hardship, struggle pain and difficulties are often based around relationships, drugs and gang violence, these issues often touch the audience. <br />Characters in social realist and urban drama films reflect teenagers and young adults from today’s society, and the film directors have used props carefully such as; guns, knives, drugs and alcohol to give and insight of these characters and to help build up the stereotypes of each individual in the film. <br />
  6. 6. In what ways does your media product use, develop or challenge forms and conventions of real media products?<br />Conventions <br /><ul><li> Mise en scene </li></ul> Stereotypical characters, young urban teenagers. <br /> Costume – tracksuits, hoods, hats, jewellery, modern clothing. <br /> Setting – urban area, central Birmingham<br /><ul><li>Music – using new urban, underground music such as Chase & Status & Giggs attracts an urban young target audience.
  7. 7. Editing - short faced pace clips, juxtapose the sadness and the real lives of teenagers in urban areas, this shows that the lives of teenagers aren't straightforward.</li></ul>Subversion of conventions<br /><ul><li>We placed a female as the protagonist which challenges the general idea of the male protagonist and dominance in a social realist film. We did this to empower women and entice a female audience however we found that it attracted both men and woman, because it interested them to see the female have dominance in male orientated situations. </li></li></ul><li>We have you used several different codes and conventions to portray our genre of social realism  (urban teen drama) to create the expectations for our target audience. <br />
  8. 8. We used the same colours through both our magazine and poster to show the link.<br />Using the heads of the image to cover the masthead implies its a well known magazine<br />The same font is used throughout again to link the products together.<br />The image here, gives a fuller view of the subway, and a clear image of the two characters and their facial expressions display their emotions.<br />The bar code and use of professional names, give a realistic outcome<br />
  9. 9. The film reviews give a professional and realistic look on the post , making the film look successful and a must watch. <br />The title is deteriorated reflecting the lives of the characters.<br />Subway setting with graffiti in the background implies rebellion and street life. <br />Costume: these consist of modern, urban and underground fashion of today’s young society<br />Small print at he bottoms enables it took look professional, because of it being such a common factor on film posters<br />
  10. 10. How did you use new media technologies in the construction, research, planning and evaluation stages? <br />
  11. 11. Digital HD Video Camera<br />The HD video camera permitted us to film our video clips to include in the teaser trailer, in high definition giving a penetrating and proficient outcome. We was able to instantly upload to the laptop and onto final cut pro using a memory card. The functions on the HD camera are much more complicated than a standard video camera, so we had to get used to them and understand them before filming. The main functions we used were zoom and night mode, which allowed us to capture clear footage at night time, to give a powerful effect on an establishing shot of Birmingham. With the HD camera being so efficient and clearer it gave us more confidence to try out different shots and angles, giving the trailer variations of different things; this made it look professional with a sharp outcome, this made our trailer believable and realistic linking to the social realist genre.<br />Photoshop Elements<br />We used photo shop elements to create the magazine front cover and poster. This enabled us to add specialised effects and layer them up to make them look realistic. We used the magnetic lasso to trace around the models head on the image of the magazines front cover. This was so we could place the masthead behind it. To do so, we copied and pasted the head we had traced around with the magnetic lasso onto a new layer and then placed it on top of the masthead. We did this so the magazine appeared recognised by consumers also to give a profession outlook. Another photoshop element is the enhancement tools which allow you to enhance an image giving them a realistic and professional outcome. We were able to experiment with the different tools to see which ones were necessary to use and that improved my images. On our image we changed the brightness & contrast, hue & saturation and the mid tones and shadows. We did so to create an urban and realistic look to the images to fit our urban style genre. <br />Digital Stills Camera <br />We used the digital still camera allowed us to take our photos for the magazine front cover and poster, giving them a sharp and professional look, creating them to look realistic. To achieve the best quality images we used, zoom, micro lens and flash. We experimented with different angles and camera shots.<br />
  12. 12. Final Cut Pro<br />We created our teaser trailer on final cut pro, which allowed us to organise our video footage in our preferred order, and with effects. Final cut pro plays a big part in creativity when we made our trailer. It allowed us to do so many different things, with shots, effects, and sound. The modern technology within final cut pro meant that the uploading and editing process was quick and easy. Slow and fast motion was an effect used at various points within our trailer, the slow motion contrasted with the quick paced clips. We experimented with several transitions to make the trailer interesting, one of these trailers was cross dissolve to smoothly link clips together on clips where it was same action different angles, this gave it a professional look. For the film genre we were doing, social realism we had to get audio tracks which linked with that. However we had two sections to our trailer one being the upbeat action part, the second section be the slow realisation part, these sections both have contrasting music, which we merged together to make one track. <br />Brightness & contrast tool<br />Cross dissolve tool<br />