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WHAT ARE THEY ?
k
A s t h e n a m e
s u g g e s t s , t h e y
A R E m a r k e t s
t h at f l o at .
FEATURES ?
W h at a r e t h e i r
1
Flotation
Devices.
W h e n t h e wat e r i s
y o u r p l ay i n g
f i e l d , y o u d o n e e d
d e v i c e s t o
m a n e u v e r t h r o u g h
a n d t h at m e a n s
p l e n t y o f b o at s !
F l o a t i n g m a r k e t i n
B a n j a r m a s i n , I n d o n e s i a
Ample
waterways.
T h e r e h a s t o b e
a m p l e s pa c e t o
s u p p o r t s u c h a
m a r k e t i n g s c h e m e
a s w e l l a s a l l t h e
b o at s .
F L O A T I N G M A R K E T O N D A L
L A K E
1
SHORELINE
facilities.
T h e r e h a s t o b e
s o m e c o n n e c t i o n
w i t h t h e l a n d ,
t h e s e c o m e i n t h e
f o r m o f d o c k s o r
s h o p s o r e v e n
h o u s e s o n t h e
c o u r s e .
F l o a t i n g m a r k e t D O C K I N
P A T U L I , K O L K A T A , I N D I A .
GOODS.
F o r t h e r e t o b e a
m a r k e t , t h e r e h a s
t o b e s o m e t h i n g t o
s e l l ! T h e p r o d u c t s
r a n g e f r o m h o m e
g r o w n v e g e ta b l e s
t o s o u v e n i r s f o r
t o u r i s t s .
A h a t - s e l l e r i n a
m a r k e t i n t h a i l a n d
1
sellers.
T h e s e m a r k e t
o f t e n i n c l u d e
s e l l e r s w h o a r e
n at i v e t o t h e a r e a
a n d h av e
t r av e r s e d t h e
wat e r s a n d h e n c e
a g r e at av e n u e f o r
i n c o m e .
S e l l e r s o n d a l l a k e .
Buyers.
B u y e r s c a n b e t h o s e
s e e k i n g t h e b a s i c
a m e n i t i e s t h at a n y
m a r k e t c a n o f f e r o r
t h o s e s e e k i n g t h e
e x p e r i e n c e o f a
m a r k e t t h at f l o at s .
T o u r i s t i n p a t t a y i
f l o a t i n g m a r k e t
1
draw.
A m a r k e t a s s u c h a
p l a c e o f c o m m u n i t y
a n d t h i s d r aw s
p e o p l e . S e l l e r s
o f t e n c at e r t o t h i s
a s p e c t a n d
p o s i t i v e ly e n d o r s e
t r a d i t i o n a l g o o d s .
F l o a t i n g m a r k e t i n
p h u k e t .
Floatation Devices.
Ample waterways.
SHORELINE facilities.
GOODS.
sellers.
Buyers.
draw.
How do THEY work ?
goods
+
sellers
Shore
+
buyers
w a t e r w a y s
I t i s a r at h e r
s i m p l e f o r m u l a :
AROUND THE WORLD ?
Bangkok
1
phuket
2
LO K BAI NTAN
3
kolkata
4
PLACE MAKING.B A S I C T H I N G S T O B E C O N S I D E R E D W H E N M A K I N G A F L O AT I N G M A R K E T
1
1: DOCKS
2: walkways
3: easyaccess
4: safe rides
5: stalls
6: seating
7: FOOD
8: TOURISM
9: waste
10: recycle
N e e d t h e
P o w e r P o i n t
v e r s i o n o f t h i s
p r e s e n tat i o n
HIT ME
UP!
?

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Floating Markets - A Case Study

  • 1.
  • 3. k A s t h e n a m e s u g g e s t s , t h e y A R E m a r k e t s t h at f l o at .
  • 4. FEATURES ? W h at a r e t h e i r
  • 6. W h e n t h e wat e r i s y o u r p l ay i n g f i e l d , y o u d o n e e d d e v i c e s t o m a n e u v e r t h r o u g h a n d t h at m e a n s p l e n t y o f b o at s ! F l o a t i n g m a r k e t i n B a n j a r m a s i n , I n d o n e s i a
  • 8. T h e r e h a s t o b e a m p l e s pa c e t o s u p p o r t s u c h a m a r k e t i n g s c h e m e a s w e l l a s a l l t h e b o at s . F L O A T I N G M A R K E T O N D A L L A K E
  • 10. T h e r e h a s t o b e s o m e c o n n e c t i o n w i t h t h e l a n d , t h e s e c o m e i n t h e f o r m o f d o c k s o r s h o p s o r e v e n h o u s e s o n t h e c o u r s e . F l o a t i n g m a r k e t D O C K I N P A T U L I , K O L K A T A , I N D I A .
  • 12. F o r t h e r e t o b e a m a r k e t , t h e r e h a s t o b e s o m e t h i n g t o s e l l ! T h e p r o d u c t s r a n g e f r o m h o m e g r o w n v e g e ta b l e s t o s o u v e n i r s f o r t o u r i s t s . A h a t - s e l l e r i n a m a r k e t i n t h a i l a n d
  • 14. T h e s e m a r k e t o f t e n i n c l u d e s e l l e r s w h o a r e n at i v e t o t h e a r e a a n d h av e t r av e r s e d t h e wat e r s a n d h e n c e a g r e at av e n u e f o r i n c o m e . S e l l e r s o n d a l l a k e .
  • 16. B u y e r s c a n b e t h o s e s e e k i n g t h e b a s i c a m e n i t i e s t h at a n y m a r k e t c a n o f f e r o r t h o s e s e e k i n g t h e e x p e r i e n c e o f a m a r k e t t h at f l o at s . T o u r i s t i n p a t t a y i f l o a t i n g m a r k e t
  • 18. A m a r k e t a s s u c h a p l a c e o f c o m m u n i t y a n d t h i s d r aw s p e o p l e . S e l l e r s o f t e n c at e r t o t h i s a s p e c t a n d p o s i t i v e ly e n d o r s e t r a d i t i o n a l g o o d s . F l o a t i n g m a r k e t i n p h u k e t .
  • 19. Floatation Devices. Ample waterways. SHORELINE facilities. GOODS. sellers. Buyers. draw.
  • 20. How do THEY work ?
  • 21. goods + sellers Shore + buyers w a t e r w a y s I t i s a r at h e r s i m p l e f o r m u l a :
  • 25. LO K BAI NTAN 3
  • 27. PLACE MAKING.B A S I C T H I N G S T O B E C O N S I D E R E D W H E N M A K I N G A F L O AT I N G M A R K E T
  • 33.
  • 34. N e e d t h e P o w e r P o i n t v e r s i o n o f t h i s p r e s e n tat i o n HIT ME UP! ?