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ERP Implementation in Sales & Marketing operation: Auxicolour BD
1. SALES & MARKETING OPERATION: ERP
A CASE STUDY OF AUXICOLOUR BANGLADESH
Presenter
Engr.Nazmus Sakib Khan
Submitted To:
MD. SHAYEKH MUNIR
Assistant Professor , Department of
Textile Engineering
Management,BUTEX
2. Agenda
Goal of ERP
Why ERP
Steps to implement an ERP System
Overview Auxicolour Bangladesh
Root Causes :Implementation of ERP at Auxicolour
Benefits
Difficulties of implementation
Drawbacks
Cost of ERP
Conclusion
Q&A
3. Goal of ERP
The goal of ERP is simply to get, keep, and grow customers
Efficient & Effective resource mobilization
Transparency & Accountability in Business Operation
Better Corporate governance
4. Why ERP?
ERP offers solutions for all
business functions
Packages available for
organizations of all sizes and types
Global nature (multicurrency)
5. Steps to implement an ERP System
Business Process
Analysis
Technical Analysis
Pilot Run Live
6. A giant company supplying Dyestuffs, Chemicals & Auxiliaries in textiles
industries.
It was established in 2009.
Business platform in woven dyeing, knit dyeing, yarn dyeing, washing &
printing.
Working with major five principles.
Running business in 250+ factories.
Employees: 60
Business type: Both Indent and local.
Annual turnover : 15million dollar.
OVERVIEW
9. Root Causes :Implementation of ERP at Auxicolour
Manual System for data entry
Miscommunication among warehouse, sales team, Lab & accounts
department
Inventory report, Sales report & loan status problem
Transparency problem
Lack of security
10. Benefits
Major benefit is online system.
Using internet anyone having individual User ID and Password can get access
from any corner of the world.
Any data like stock ,ledger, loan status ,ROP can get any time .
There has boundary less limitations .
Security is very strong.
Using different User ID ,more user can use this software.
After having a training session ,anyone can use .
11. Difficulties of Implementation
7 days training session was made for the users .
New IT officer was recruited.
It was costly for the company .
Several times Users faced problem on different issues .
Server connection fails often .
12. Drawbacks
Take time to planning, customization & implementation
Security issues
Trail & Error: Time consuming
Migration of existing data
Costly
13. Cost of ERP
Direct costs
Hardware
Software
people on the project
Indirect costs
New IT infrastructure, upgrading the WAN links.
Total cycle life of ERP
Maintenance and upgrades
Increasing salaries and the on going production
14. Conclusion
Though implementation of ERP is not possible overnight but it benefits a lot for
smooth business operation.
Technology opens the and connects the world. Adaption is the best policy and
everyone should grab it quickly.