This oil is very useful in relieving the joint pains, back pain, knee pain, Cervical spondilitis, slip disc, wounds, all kinds of pains, infl ammation and pain etc. Muscles gain more strength and power if the joints are massaged with this oil.

1. PRODUCT AND BRAND
MANAGEMENT

2. ANN
PAIN RELIEF OIL
AJINKYA DESAI 19
NAZIM AHMAD 60
NILESH SABALE 72
RUPESH KEDARE 41

3. Neck & Shoulder
pain/ Bursitis
Planter FascitisWrist pain

4. INTRODUCTION
This oil is very useful in relieving the joint pains, back pain, knee pain,
Cervical spondilitis, slip disc, wounds, all kinds of pains, infl ammation
and pain etc. Muscles gain more strength and power if the joints are
massaged with this oil.
And moreover, the process of bone formation is well-balanced; hence
ANN Pain relief oil is highly beneficial

5. PRICE
ANN PAIN RELIEF Oil would be lntroduced in the market –
100 ml - 70 /R
200 ml - 140/R

6. MARKETING STRATEGY
 MARKET – PENETRATION PRICING :-
Setting due price as low as possible to win a
large market shape ,due cut price further as
falling costs are experienced
PULL STRATEGY-
A pull strategy involves motivating customers to
seek out your brand in an active process.
“Getting the customer to come to you”

7. SWOT ANALYSIS
STENGHTS
•Low Price
•Ecofriendly
•Low Operation Cost
•Affordable
• Long Lasting Power
WEAKNESS
•New Product In The Market
•No Brand Image In The Market
•Low Market Coverage
•Low Exports Level
OPPORTUNITY
•Untapped Rural Market
•Rising Income Level
•Large Domestic Market A
Popolation Of Over One Billion
•High Consumer Goods
THREATS
•Lots Of Competitiors
•Availability Of Substitude
Products
•Mindset Of Consumer Towards
Current Brand
•Tax And Regulation Structure

8. STP ANALYSIS
SEGMENTATION
TARGETING
POSITIONING

9. SEGMENTATION
 GEOGRAPHIC-
URBAN & RURAL PEOPLE
DEMOGRAPHIC –
Age group of 25 years and above to 75
Years.
 Male and female both
 low to middle income group of people

10. PSYCHOGRAPHIC
Beliefs-
Mindset of consumers toward a current brand
Consumers thinks high price products are good quality rather than low
cost product

11. POSITIONING
 Fast pain relief in a low price with taking care of environment.
 Customer get 5% discount on new bottle for replacement of old
empty bottle.

12. PLACE
URBAN AREA
SUPER MARKET
PHARMACY STORE
GENERAL MEDICAL STORE

13. PACKAGING
Our Bottles Are Ecofriendly Because Of We
Used Recycle Process.
Our Bottles Made By glass But We Are Using
Recycle Process For Better Environment.

14. PROMOTIONS
ADVERTISING
NEWSPAPERS
TELEVISION
INTERNET
RADIO

15. COMPETITORS

16. SUBSITUTE PRODUCTS

17. DISTRIBUTION CHANNELS
MANUFACTURER
MARKETING AGENTS
RETAILERS/ WHOLESALERS/ DISTRIBUTORS
RETAIL PHARMACY
PUBLIC HOSPITALS
PRIVATE PS SPECIALISTS
PATIENTS
GROUP PROCUREMENT OFFICES

18. BUDGET
Product Budget Rs.
Manufacture Rs.40
Wholesaler Rs.60
Retailer Rs.65
Others Expense Rs.4
Profit of Manufacturer Rs,16
Total Expense Rs.185