Integrated Marketing
Communications
Vision
• A vision as far-reaching as our stories
“Making stories come alive”
Strengths of the Organization
Film
Production
Cost
Advantage
Asset
Leverage
Strong
Brand
Equity
Financial
Position
Publish...
Most Relevant Strengths
Strong Brand
Equity
Publisher of
Comics
Sustainable ?
YES!!
Creative Elements Used
• Logo
• Collage / Design of Characters
Spokesperson
Robert
Downey
Jr.
Joss
Whedon
Stan Lee
Consumer Needs/Values Influencing
Purchase Decision
Advertisements from Various Media
• Television Ads (Snap from a TV clip)
Advertisements from Various Media
• Print Ads
Advertisements from Various Media
• Outdoor Ads (Billboards/Banners/Posters)
Advertisements from Various Media
• Digital Media Ads
POD from DC Relatively
ordinary
backgrounds
No epic
superpowers
Real locations
used (notably
NYC)
Mostly
science
fiction
K...
A plan for sustained growth
Customer Segmentation
Motion
Pictures
Publications Toys Newbies
Competitors
Strength
Opportunity
Integrated Marketing Communications - Marvel Studios
Integrated Marketing Communications - Marvel Studios
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Integrated Marketing Communications - Marvel Studios

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a case study on Marvel Studios in the subject of Integrated Marketing Communications

Published in: Business

Integrated Marketing Communications - Marvel Studios

  1. 1. Integrated Marketing Communications
  2. 2. Vision • A vision as far-reaching as our stories “Making stories come alive”
  3. 3. Strengths of the Organization Film Production Cost Advantage Asset Leverage Strong Brand Equity Financial Position Publisher of Comics Content Based
  4. 4. Most Relevant Strengths Strong Brand Equity Publisher of Comics
  5. 5. Sustainable ? YES!!
  6. 6. Creative Elements Used • Logo • Collage / Design of Characters
  7. 7. Spokesperson Robert Downey Jr. Joss Whedon Stan Lee
  8. 8. Consumer Needs/Values Influencing Purchase Decision
  9. 9. Advertisements from Various Media • Television Ads (Snap from a TV clip)
  10. 10. Advertisements from Various Media • Print Ads
  11. 11. Advertisements from Various Media • Outdoor Ads (Billboards/Banners/Posters)
  12. 12. Advertisements from Various Media • Digital Media Ads
  13. 13. POD from DC Relatively ordinary backgrounds No epic superpowers Real locations used (notably NYC) Mostly science fiction Keeping it light Designed for teams No substitutes for characters
  14. 14. A plan for sustained growth
  15. 15. Customer Segmentation Motion Pictures Publications Toys Newbies
  16. 16. Competitors
  17. 17. Strength
  18. 18. Opportunity

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