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The MARUTIStory THE MARUTI STORY 1

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About Maruti• Leader of the Indian car market• Capacity• Many brands THE MARUTI STORY 3

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• Highest producer• Highest sales• Large export THE MARUTI STORY 5

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• commands more than 50% of cars in india• Renamed as maruti suzuki india limited• In 80’s , there are few competitors THE MARUTI STORY 7

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• Employment• Satisfaction• NSE & BSE THE MARUTI STORY 9

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Revenue (Rs. In millions) Year Net Sales Year Net Sales2006-07 1,45,922 2009-10 3,01,1982007-08 1,78,603 2010-11 3,58,4902008-09 2,03,583 2011-12 3,47,059 THE MARUTI STORY 11

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Net sales and PAT THE MARUTI STORY 12

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facilitiesGurgaon facilityK series plantManeswar facilitySuppliers park THE MARUTI STORY 13

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NetworkTHE MARUTI STORY 14

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Road safety• National road safety mission• Institute of driving and traffic research• Maruti driving school THE MARUTI STORY 16

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Sales volume THE MARUTI STORY 18

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Journey…•Principle of give•Contribution•High quality, value for money THE MARUTI STORY 19

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Stakeholders• Partnership approach• Prosperity and wellbeing• Fuel for growth

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Enviornment• Enviornment friendly products• Profitability• Reduce,recycle,reuse• Cost savings THE MARUTI STORY 23

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CSR policy• Shareholder’s wealth• Sustained growth• Ahead of law, welfare of employees• business pratices THE MARUTI STORY 27

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P & L ratios THE MARUTI STORY 28

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Exports• Over one million units• Western markets• Over 125 countries• business award THE MARUTI STORY 30

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Motor sports• Promotion• Rallying Thrill, joy for all• Promote safe driving THE MARUTI STORY 32

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Raid-de-himalaya• Toughest and demanding• Oldest and listed in FIM• Abroad Participation• Xtreme, adventure,bikes extreme THE MARUTI STORY 34

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Desert storm•Thar desert•Six day rally•Covers 300 kms. THE MARUTI STORY 36

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• Interiors of Gujrat,Rajasthan• Adventure ,thrill & excitement• Skills of drivers, ruggedness• Partnership with northern motorsport THE MARUTI STORY 38

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Autocross• Major cities• Controlled enviornment• Sense of timing, judgement, vehicle handling patterns THE MARUTI STORY 39

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Autocard• Loyalty card• Rewards program• 4% value back.. THE MARUTI STORY 41

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• Discount on exchange• Rewards for referral• Complimentary gift vouchers THE MARUTI STORY 42

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Whistle blower policy• Security• Fearless enviornment• Unethical behaviour,fraud• Violation of ethics THE MARUTI STORY 43

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Why maruti ?• No.1 in customer satisfaction• Wider choice• Largest network THE MARUTI STORY 44

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• Largest service network• Low maintenance cost• Fuel efficient THE MARUTI STORY 46

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Joint venture•Search for collibration•Negotiation•Finally suzuki was selected THE MARUTI STORY 48

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Marketing strategy• Car for everyone• No.1 in after sales service• Provide insurance THE MARUTI STORY 50

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• Relates to common man• Driving school THE MARUTI STORY 52

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Competitors• Hyundai• Tata motors• Mahindra & Mahindra THE MARUTI STORY 53

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• Toyota• Honda• Genral motors• Ford THE MARUTI STORY 55

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Company at a glance• Silver jubilee• 722,144 domestic sales in 2008-09• 70,023 exports sales in 2008-09 THE MARUTI STORY 57

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• Rs. 12,187 million rewarded profit• 15 models with over 100 variants• 19 component joint venture THE MARUTI STORY 59

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Success• Equity increased)1987- from 26 to 40 %f) 50 % in 1992 THE MARUTI STORY 60

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Bibliography• Book- the maruti story• Maruti suzuki official website• Business today magazine THE MARUTI STORY 63

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