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The maruti story ppt

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The maruti story ppt

  1. 1. The MARUTIStory THE MARUTI STORY 1
  2. 2. THE MARUTI STORY 2
  3. 3. About Maruti• Leader of the Indian car market• Capacity• Many brands THE MARUTI STORY 3
  4. 4. THE MARUTI STORY 4
  5. 5. • Highest producer• Highest sales• Large export THE MARUTI STORY 5
  6. 6. THE MARUTI STORY 6
  7. 7. • commands more than 50% of cars in india• Renamed as maruti suzuki india limited• In 80’s , there are few competitors THE MARUTI STORY 7
  8. 8. THE MARUTI STORY 8
  9. 9. • Employment• Satisfaction• NSE & BSE THE MARUTI STORY 9
  10. 10. THE MARUTI STORY 10
  11. 11. Revenue (Rs. In millions) Year Net Sales Year Net Sales2006-07 1,45,922 2009-10 3,01,1982007-08 1,78,603 2010-11 3,58,4902008-09 2,03,583 2011-12 3,47,059 THE MARUTI STORY 11
  12. 12. Net sales and PAT THE MARUTI STORY 12
  13. 13. facilitiesGurgaon facilityK series plantManeswar facilitySuppliers park THE MARUTI STORY 13
  14. 14. NetworkTHE MARUTI STORY 14
  15. 15. THE MARUTI STORY 15
  16. 16. Road safety• National road safety mission• Institute of driving and traffic research• Maruti driving school THE MARUTI STORY 16
  17. 17. THE MARUTI STORY 17
  18. 18. Sales volume THE MARUTI STORY 18
  19. 19. Journey…•Principle of give•Contribution•High quality, value for money THE MARUTI STORY 19
  20. 20. THE MARUTI STORY 20
  21. 21. Stakeholders• Partnership approach• Prosperity and wellbeing• Fuel for growth
  22. 22. Enviornment• Enviornment friendly products• Profitability• Reduce,recycle,reuse• Cost savings THE MARUTI STORY 23
  23. 23. THE MARUTI STORY 24
  24. 24. THE MARUTI STORY 25
  25. 25. THE MARUTI STORY 26
  26. 26. CSR policy• Shareholder’s wealth• Sustained growth• Ahead of law, welfare of employees• business pratices THE MARUTI STORY 27
  27. 27. P & L ratios THE MARUTI STORY 28
  28. 28. THE MARUTI STORY 29
  29. 29. Exports• Over one million units• Western markets• Over 125 countries• business award THE MARUTI STORY 30
  30. 30. THE MARUTI STORY 31
  31. 31. Motor sports• Promotion• Rallying Thrill, joy for all• Promote safe driving THE MARUTI STORY 32
  32. 32. THE MARUTI STORY 33
  33. 33. Raid-de-himalaya• Toughest and demanding• Oldest and listed in FIM• Abroad Participation• Xtreme, adventure,bikes extreme THE MARUTI STORY 34
  34. 34. THE MARUTI STORY 35
  35. 35. Desert storm•Thar desert•Six day rally•Covers 300 kms. THE MARUTI STORY 36
  36. 36. THE MARUTI STORY 37
  37. 37. • Interiors of Gujrat,Rajasthan• Adventure ,thrill & excitement• Skills of drivers, ruggedness• Partnership with northern motorsport THE MARUTI STORY 38
  38. 38. Autocross• Major cities• Controlled enviornment• Sense of timing, judgement, vehicle handling patterns THE MARUTI STORY 39
  39. 39. THE MARUTI STORY 40
  40. 40. Autocard• Loyalty card• Rewards program• 4% value back.. THE MARUTI STORY 41
  41. 41. • Discount on exchange• Rewards for referral• Complimentary gift vouchers THE MARUTI STORY 42
  42. 42. Whistle blower policy• Security• Fearless enviornment• Unethical behaviour,fraud• Violation of ethics THE MARUTI STORY 43
  43. 43. Why maruti ?• No.1 in customer satisfaction• Wider choice• Largest network THE MARUTI STORY 44
  44. 44. THE MARUTI STORY 45
  45. 45. • Largest service network• Low maintenance cost• Fuel efficient THE MARUTI STORY 46
  46. 46. THE MARUTI STORY 47
  47. 47. Joint venture•Search for collibration•Negotiation•Finally suzuki was selected THE MARUTI STORY 48
  48. 48. THE MARUTI STORY 49
  49. 49. Marketing strategy• Car for everyone• No.1 in after sales service• Provide insurance THE MARUTI STORY 50
  50. 50. THE MARUTI STORY 51
  51. 51. • Relates to common man• Driving school THE MARUTI STORY 52
  52. 52. Competitors• Hyundai• Tata motors• Mahindra & Mahindra THE MARUTI STORY 53
  53. 53. THE MARUTI STORY 54
  54. 54. • Toyota• Honda• Genral motors• Ford THE MARUTI STORY 55
  55. 55. THE MARUTI STORY 56
  56. 56. Company at a glance• Silver jubilee• 722,144 domestic sales in 2008-09• 70,023 exports sales in 2008-09 THE MARUTI STORY 57
  57. 57. THE MARUTI STORY 58
  58. 58. • Rs. 12,187 million rewarded profit• 15 models with over 100 variants• 19 component joint venture THE MARUTI STORY 59
  59. 59. Success• Equity increased)1987- from 26 to 40 %f) 50 % in 1992 THE MARUTI STORY 60
  60. 60. THE MARUTI STORY 61
  61. 61. THE MARUTI STORY 62
  62. 62. Bibliography• Book- the maruti story• Maruti suzuki official website• Business today magazine THE MARUTI STORY 63
  63. 63. THE MARUTI STORY 64

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