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Winning Today's Socially Aware Customer

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National Retail Federation
National Retail Federation

National Retail Federation Retail's BIG Show January 15-17, 2017 TRISTAN POLLOCK, EIR/Venture Partner, 500 Startups CHRISTOPHER GAVIGAN, Founder and Chief Purpose Officer, The Honest Company LARS PETERSSON, President, IKEA US

Retail
1 of 35
Winning Today’s Socially Aware Customer Sponsored by American Express TRISTAN POLLOCK, EIR/Venture Partner, 500 Startups CHRISTOPHER GAVIGAN, Founder and Chief Purpose Officer, The Honest Company LARS PETERSSON, President, IKEA US
J A NUA RY 2017 NRF
5 OUR MISSION To empower and inspire people to live healthy, happy lives.
6 O UR JO URNEY JANUARY 2012 EARLY 2008 JANUARY 2017 Conceived 2 Dreamers // No Products Launched 17 Products Today 5 Verticals // 125+ Products
7 2017 KEY PRI O RI TI ES
8 BUI LDI NG AN I CO NI C, M O DERN CPG BRAND AUDIENCE ORIGIN STORY TIMING + TONE STANDARDS TRANSPARENCY PURPOSE REMARKABLE PRODUCT COMMITMENT+ CONSISTENCY
TILLSAMMANS
To create a better everyday life for the many people
To create a better everyday life for the many people
To create a better everyday life for the many people
To create a better everyday life for the many people
To create a better everyday life for the many people
To create a better everyday life for the many people
Democratic design
(that’s thank you in Swedish!)
Winning Today's Socially Aware Customer

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