Larger than Life: Creating the Ultimate Immersive Experience
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Presentation from NRF 2019 Retail's Big Show Nicole Leinbach Reyhle, Retail Minded Jon Staff, Getaway Lily Kunin, Clean Market Doug Straton, The Hershey Company
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Larger than Life: Creating the Ultimate Immersive Experience
- 2. WHAT ARE IMMERSIVE EXPERIENCES… AND HOW ARE THEY IMPACTING CONSUMERS & RETAILERS ALIKE?
- 10. Source: The New York Times
- 11. Source: Vogue
- 23. EVERYTHING IS AN EXPERIENCE… & THE EXPERIENCE IS EVERYTHING.
Editor's Notes
- The reality is customers DEMAND for stores to be more than just a place of transaction, but a place that engages them and keeps their attention long past they’ve left the store. From sharing Insta-worthy images on their social feeds to telling others about why they should visit a certain store to planning to return to a place again and again and again, today’s retailers must embrace how customers ENGAGING. INTERACTIVE. MEMORABLE. But what else? Today we will hear from Getaway Founder Co-Founder & CEO Jon Staff Clean Market Founder Lily Kunin & Hershey’s Chief Digital Commerce Officer Doug Straton
- The reality is customers DEMAND for stores to be more than just a place of transaction, but a place that engages them and keeps their attention long past they’ve left the store. From sharing Insta-worthy images on their social feeds to telling others about why they should visit a certain store to planning to return to a place again and again and again, today’s retailers must embrace how customers ENGAGING. INTERACTIVE. MEMORABLE. But what else? Today we will hear from Getaway Founder Co-Founder & CEO Jon Staff Clean Market Founder Lily Kunin & Hershey’s Chief Digital Commerce Officer Doug Straton
- To kick this off… here is what we know. Immersive experiences are ENGAGING. INTERACTIVE. MEMORABLE. They are multi-faceted. Yet to each brand and to each retailer, this can mean something different. And today we’re going to explore how three wildly different businesses are engaging their customers, attracting new ones and strengthening their brands along the way thanks to immersive experiences.
- It’s fair to say that based on what we have heard today, EVERYTHING IS AN EXPERIENCE… AND THE EXPEREICNE IS EVERYTHING. And with that, I challenge each of you to create engaging, interactive and memorable experiences that help define your brand, strengthen your customer loyalty and shape the future of your businesses.