The millennial generation commands the labor force, consumer spend and content creation across digital platforms. This generation’s rise has led to a wide range of theories and studies designed to help brands engage and court millennials -- often with mixed results. Go “beyond the meme” to understand the real behaviors and motivations of this key demographic. Using their experiences in retail, strategy and marketing, these young gun millennials highlight relevant research and share examples of meaningful millennial engagement to spark ideas, strategies and action. This highly visual presentation breaks down leading practices to help bring you greater results. Presentation from Retail's Digital Summit 2016.