10. “In a stable economy,
sustainability is the competitive
advantage strategy.
In a down economy, sustainability
is the turnaround strategy.
In a collapse, sustainability is a
survival strategy.”
Hunter Lovins, 2009
18. We need:
Think in systems
New conversations with our clients
A focus on efficiency, value, and health
A focus on services/benefits, not products
Better assessment tools & metrics
More transparency & accountability
Engage diverse stakeholders
Work in multidisciplinary teams
Redefine “conservative”
20. Sustainability Helix
Governance and Management Stakeholders & Communities
Operations and Facilities
Design and Process Innovation
Human Resources and Corporate Culture High degree of organizational alignment
Marketing and Communications
Partnerships and Stakeholder Engagement
Stage 0: Stage 1: Stage 2: Stage 3: Stage 4:
Unsustainable Exploration Experimentation Leadership Restoration
“Business as Usual”
24. Price/Value
Commodity Product Service Experience
From: The Experience Economy, Pine and Gilmore
25. Price/Value
Experience
Commodity Product Service Event/Environment
26. Duration
Initiation
Immersion
Intensity
Conclusion
Reflex
Continuation
Habit
Triggers
Engagement
Senses:
Sight
Sound
Smell
Taste
Breadth
Touch
Product
Cognitive: Service
Concepts
Brand
Symbols
Name(s)
Channel/Environment
(Space)
Promotion
Price
Interaction
Passive Significance
Active Meaning
Interactive Status/Identity
Emotion/Lifestyle
Price
Function
27.
28. Core Meanings:
Accomplishment Harmony
Beauty Justice
Creation Oneness
Community Redemption
Duty Security
Enlightenment Truth
Freedom Validation
Wonder
29. We need to:
Engage diverse stakeholders
Think in systems
Engage customers deeply
Focus on experiences, instead of artifacts
Speak the language of business
Work in multidisciplinary teams
37. We need to:
Think in systems
Engage diverse stakeholders
Work in multidisciplinary teams
Focus on experiences, instead of artifacts
Create new visions of the world
Create new economic models
Create new roles for advertising
Create new corporate charters